Book picks similar to
Thoughts for Change: We Can Do it by A.P.J. Abdul Kalam
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The Art of Fully Living: 1 Man. 10 Years. 100 Life Goals Around the World
Tal Gur - 2017
Do you want to experience your one life—your whole life—to its fullest measure? In this stirring book, author, blogger and lifestyle entrepreneur, Tal Gur offers his own transformational journey as an inspiring example and practical guide to implementing the art of fully living to its fullest potential. You’ll learn how to actualize your potential by forging all aspects of your life through the process built into your life goals. Once you discover “the art of fully living,” there is no going back; it will feel unacceptable to settle for less than your dreams—and what’s more, you’ll dream even more wildly, aspiring to action with greater clarity of purpose, broader horizons of possibility, and holistic vision across all areas of your life. The very structure of this book models Tal’s immersive approach to goal-driven living: each chapter of The Art of Fully Living is dedicated to a year of focus—socializing, fitness, freedom, contribution, love, adventure, wealth, relationship, spirituality, and creativity—and follows Tal’s endeavors as he works toward fulfilling 100 life goals in only 10 years. This daunting ambition, springing from one late-night conversation among friends and a gnawing discontentment within the typical “success” story, becomes extremely relatable through Tal’s bold storytelling; what’s more, the deep lessons learned become immediately applicable for your own purposes as Tal thoughtfully extracts the actionable wisdom from his own experiences to articulate the principles and techniques of “the art of fully living.” The Art of Fully Living takes you along the exhilarating ride of Tal’s journey while illuminating your own possible life-goal trajectory: as Tal relates how he socialized nonstop in vibrant Melbourne to master English and trained intensively to complete Ironman New Zealand and practice ancient Thai martial arts, you’ll learn how to apply immersion to achieve your own life goals; as Tal describes how he eliminated his crushing student debt in one year and attained financial and location independence, you’ll learn how to simplify your life, recognize your own present wealth, and turn your passions into a living; and as Tal animates his experiences learning to surf and salsa, to drum in a troupe and compose electronic music, and to write this very book, you’ll learn how to let your intuition be your guide, reveal your authentic core, and achieve flow—among the myriad other adventures and take-aways that fill this book. Tal not only introduces the idea that the art of fully living is another skill to master but also guides you through honing this skill with chapter lessons and actionable key takeaways. This is especially for you if you find yourself frustrated often, feeling low, or if you’re struggling while asking yourself “What do I REALLY want?” You will find your calling. You will define your life goals. You will discover how to leverage your strengths to achieve your dreams. You will know what it means to be truly free. You will be fulfilled by the path you have chosen to take from this point on. Can you imagine what the world would be like if everyone discovered and did what made them feel fully alive? Your dreams are your dreams for a reason; they are rooted in your deepest understanding of who you want and can become.
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
The Perception Deception - Part One
David Icke - 2013
What was once ridiculed and dismissed is now being confirmed again and again as Icke, a figure of fun for so long, is acknowledged as a man way ahead of his time.
The Unstoppable Golfer: Trusting Your Mind Your Short Game to Achieve Greatness
Bob Rotella - 2012
Bob Rotella is the preeminent golf psychologist to the game’s top players—he has coached stars like Keegan Bradley, Padraig Harrington, and Darren Clarke—and he has offered his advice to golfers of all skill levels in his bestselling books, including Golf Is Not a Game of Perfect and Golf Is a Game of Confidence. Now, he tackles the mind’s role in the most difficult aspect of golfing—the short game. It’s no secret that more than two-thirds of the shots a golfer makes are short ones: putts, chips, and pitches. Long drives may garner applause, but whether a golfer wants to win the Masters or just five bucks from a friend on Saturday morning, it’s the little shots that make the difference. Yet many players either fail to recognize or choose to ignore the importance of the short game. In The Unstoppable Golfer, Dr. Rotella applies the same wisdom and experience that have worked for clients like Davis Love III and Graeme McDowell to help every golfer master this special art of short shots and take all the frustration out of this increasingly challenging element of the game. Requiring extraordinary levels of concentration, the short game is typically a source of fear for amateurs and pros alike. In this book, Dr. Rotella teaches readers how to overcome that fear by using their minds to achieve a state of calm in which the focus is on one thing alone: the hole. Rotella shares stories about professionals with whom he has worked who have mastered the psychological aspect of successful putting by adhering to simple—but hard-to-follow—rules and practices that will improve any golfer’s game: stay focused on your targets, visualize your shots, commit to your routine, and accept completely whatever happened to the golf ball. On top of citing his experiences with golfers, Dr. Rotella also probes the science of memory and how knowledge of the brain’s workings—especially those areas that deal with physical tasks—can markedly improve a golf game, particularly when it comes to getting out of a bunker or taking the measure of a long putt. For casual and dedicated golfers alike, a better short game provides one of the ultimate pleasures of golf—a pleasure they will come to know by training their minds to allow them to become unstoppable golfers. SINCE 1984, GOLFERS COACHED BY DR. BOB ROTELLA HAVE WON A TOTAL OF: 74 major professional titles 2 Masters tournaments 12 U.S. Opens 12 British Opens 11 PGA Championships 4 U.S. Women’s Opens 6 LPGA Championships 5 Kraft-Nabisco Championships 5 Tradition Championships 7 Women’s British Opens 2 Senior PGA Championships 5 U.S. Senior Opens 3 Senior Players Championships
The Good Skin Solution: Natural Healing for Eczema, Psoriasis, Rosacea and Acne
Shann Nix Jones - 2017
Roughly one-fifth of all children today suffer with eczema, some experiencing symptoms so severe that they look like burn victims. Until now, there has been no real solution to this problem. Steroid creams prescribed by doctors may keep symptoms at bay temporarily, but do not resolve the problem permanently; steroids may also cause topical steroid addiction with horrific consequences, if used over the long-term. And eczema seldom rides alone – it's part of a larger "allergic march." If your child has eczema, chances are that they will also develop food allergies, hay fever, and eventually, asthma. The good news is that the allergic march can be interrupted – and eczema, along with many other complicated skin conditions, can be resolved. Natural health author Shann Nix Jones healed her own son from eczema and her husband from an MRSA infection even when doctors couldn't help. The staggering revelation that Shann made is that eczema is not actually a skin condition – it's an autoimmune disorder. In order to heal the skin, you have to first heal the gut. In this book, Shann shares her natural healing wisdom on healing skin conditions such as eczema, psoriasis, rosacea, and acne, by healing the gut, in particular with the help of the probiotic drink kefir. You will learn astonishing things about new ways to care for your own body, your immune system, and your microbiome – the 2 kg of bacteria that sit inside your gut, and control the appearance and glowing health of your own skin. If you, or anyone you know, have been suffering from an ongoing skin condition, this book is the lifeline you’ve been waiting for.
Unleashing the Killer App: Digital Strategies for Market Dominance
Larry Downes - 1998
This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.
Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)
David Kelly - 2016
You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!
Top 300 Free Apps for the Kindle Fire: The complete guide to the best free Kindle apps
Edward C. Jones - 2012
As far as apps go, what do you put on your new Fire? With tens of thousands of apps out there and more appearing on a daily basis, how do you choose what's useful, as opposed to what may be a waste of your download time? Here is the answer, newly updated with over 300 of the best FREE apps for your Fire. Top 300 Free Apps for the Kindle Fire is your guide to 300 of the top rated apps that you'll find useful for your Kindle Fire. Jones has taken the time to research and compile this extensive list of apps for your Kindle Fire, and best of all, each of these apps are FREE. You'll find apps for the home office, for entertainment, for news, weather, and sports, for your health, for managing your finances, for playing games, and more. A new local news apps section provides news, weather, and traffic apps for over 50 major US cities, and a new travel section gives you an insight to the best apps that will help you find great deals on flights, hotel rooms, cruises, dining, and even the best gas prices around your hometown or when on the road.We’ve also taken the time to create each listing beginning with a clickable link back to the Amazon catalog. So as you read this book on your Kindle, if any particular app sounds like what you’ve been looking for, just tap the image or heading name. You’ll be taken directly to the Amazon page for the app, where you can click the button to install that app. (Active wi-fi connection required.)And this isn't just a list of names with little helpful information, like some guides out there that we'd prefer not to mention. In this book, you'll find detailed write-ups for each app, with specifics as to what the app can (and cannot) do for you. Let Top 300 Free Apps for the Kindle Fire be your guide to the best free apps for your new tablet!Top 300 Free Apps for the Kindle Fire comes from the pen of Edward Jones, the principal technology writer behind the "Get-it-Done" series of computer books. Jones is an experienced computer and technology writer, database applications development analyst, consultant, and trainer who understands the issues faced by people dealing with technology, day in and day out. His career spans years of technology training, database development, and consulting services for major law firms and government agencies in the Washington, DC area, and he currently resides in Charlotte, NC where he is concentrating on providing publications to the rapidly growing digital marketplace. Jones is also a best-selling author whose printed titles have sold over one million copies, and he has served as a technical editor on numerous computer books.
The Transcontinental Railroad
John Hoyt Williams - 2019
The dream of a railroad across America had at last come true. This book tells the story of swaggering men with big plans, of an America emerging from the Civil War and reaching its manifest destiny. The men who imagined the transcontinental railroad were impassioned profiteers, an unlikely, often ruthless band, guilty of both financial double-dealing and ferocious ingenuity. When ice delayed operations in the Sierra Nevadas, the men of the Central Pacific formed the Summit Ice Company and sold their problem to California saloons. When herds of buffalo ripped up the tracks, the men of the Union Pacific brutally slaughtered tens of thousands of them. (Thus the legend of Buffalo Bill was born.) While his partners finagled in Washington and on Wall Street, Jack Casement, a former Union general, dressed in a fur coat, a Cossack hat, and shining cavalry boots and carrying a pistol and a bullwhip, drove the workers of the Union Pacific to new track-laying records. Meanwhile, from the West, thousands of Chinese immigrants blasted, climbed, and inched their way through the perilous California mountains. The railroad transformed the country forever. It decimated the Plains Indian culture by destroying the herds of buffalo that sustained it. It augmented the timber and steel industries; it opened up the West for commerce. Farms grew up along the length of the rails. Thousands of immigrants from Asia and Europe came here to build the iron road. Most important, it united a nation. The story of the railroad is capitalist theater, starring powerful politicians and generals and con artists. Set in opulent parlor cars, well-heeled boardrooms, and rowdy frontier towns, on desolate plains and deadly gorges, it is a story of vision and corruption, of empire building at its most vulgar and glorious. John Williams combines scholarship with personalities, historical analysis with plain old tall tales, to tell a story that will appeal to readers of American history and adventure and to lovers of the American West. The Transcontinental Railroad is an epic of every sense.
Steinheist: Markus Jooste, Steinhoff & SA's biggest corporate fraud
Rob Rose - 2018
When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.
The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets
Micah Solomon - 2016
Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler.This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including:Four Seasons Chairman Isadore Sharp: How to build an unsinkable company cultureUnion Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and moreTom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurantVirgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approachRitz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connectionsDesigner David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelersRestaurateur Traci Des Jardins on building a “narcissism-free” hospitality cultureLegendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room.The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource.As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”
Rokda: How Baniyas Do Business
Nikhil Inamdar - 2014
Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdar’s Rokda features the stories of a few pioneering men from this mercantile community—Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota—amongst others. Through the triumphs and tribulations of these men in the epoch marking India’s entire post independence struggle with entrepreneurship—from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital era—Rokda seeks to uncover the indomitable spirit of the Baniya.
Six Attitudes for Winners
Norman Vincent Peale - 1989
Peale offers inspirational advice for problems like apathy, doubt, and fear.
The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts
Dani Marie - 2015
What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.
Essential Vince Lombardi
Vince Lombardi Jr. - 2002
The Essential Vince Lombardi compiles Lombardi's most memorable quotes and phrases, alphabetically by topic, for use in speeches, memos, and documents--or just for fingertip inspiration and insight.More than just a simple quote book, however, The Essential Vince Lombardi contains interviews from family members and associates, rare photographs, Lombardi Lessons for applying Lombardi's wisdom to everyday situations, and more. It places the leadership wisdom of Vince Lombardi in the context of today and is a valuable reference for businesspeople and Lombardi aficionados alike.