Marketing in the Groundswell


Charlene Li - 2009
    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

You Call the Shots: Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of Entrepreneurship


Cameron Johnson - 2007
    As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want.What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals.Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by "Entrepreneur" magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highlyprofitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies.Through the story of his own impressive career so far, in "You Call the Shots," Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.

How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job


Leil Lowndes - 2018
    Here are immediate, effective, eye-opening actions you can take to resolve those infuriating problems. You will find stories and examples drawn from corporate communications consultant Leil Lowndes's more than 20 years of training business professionals, from entry-level new hires to CEOs. To succeed today, you must exhibit these crucial qualities, the 5 Cs: CONFIDENCE 10 ways to show your boss and colleagues you are 100 percent self-assured and can achieve whatever you want--and reinforce this image throughout your entire working relationshipCARING 14 strategies to demonstrate you care about your colleagues and the company because "people don't care how much you know until they know how much you care" CLARITY 12 techniques to get your ideas across clearly--and ensure you understand everybody you work withCREDIBILITY14 methods to win the trust and respect of everyone at your company--and impress people who find you on the web COEXISTENCE (WITH CRUEL BOSSES & CRAZY COLLEAGUES)21 tactics to confront the number one workplace nightmare and come out shiningPlus one final astonishing technique to guarantee success and happiness in your professional life. After you've mastered the unique "bag of little tricks" in this book, you will know How to Talk to Anyone at Work!

Mea Culpa: The Election Essays


Michael Cohen - 2020
    For the first time, fans of Cohen’s hit podcast, Mea Culpa, can now read the very best of his essays and political analysis from the show all in once place. This book serves as a snapshot of an incredibly dark 50 days in the run up to the most divisive election in modern history. With his signature wit and New Yawk sensibility, get inside the head of Donald J. Trump from the man who knew him best.

The Book of Faith: True Inspirational Stories


Navjot Gautam - 2018
    As the river of life dries up, with each passing moment, our dreams of childhood give way to the reality of life, which is not always pleasant or fair. There is so much we don’t control and can’t change. In these difficult and lonely moments, we wonder if there is anyone in this world or any other whom we can count on. If faith moves mountains, then how do we build such faith and how do we know it will work for us? What is faith, anyway? From a physicist to a physician, an injured bird to an erudite Brahmin, people from different walks of life and religions share their incredible stories of rapid transformation, all united by the common thread of faith in one person – Om Swami. Every story makes you think and dares you to see the world differently. The Book of Faith is unlike anything ever written in the modern times.NAVJOT GAUTAM is a postgraduate in Journalism and Mass Communication from Punjabi University, Patiala. She has worked with top organizations in the fields of health, education, IT and hospitality.SADHVI VRINDA OM is an award-winning poet and author. She graduated from Sophia College, Ajmer, and went on to pursue an MBA. The turning point of her life though was to pen a mesmerizing non-fiction, Om Swami: As We Know Him. It has been hailed transformational by readers.

A Nefarious Carol


Steve Deace - 2020
    Confident America has been conquered, Satan prepares to initiate the final stage of his master plan, but it requires a willing partner—will she say yes?Convinced his demon general Lord Nefarious has successfully conquered America, Satan himself now decides it’s time for him to step out of the shadows and complete his master plan. But for it to succeed, he must find a willing partner… On the run, frightened, and alone, Rae is cornered one fateful night in a rundown motel room by the devil himself. He has a once-in-eternity offer for her—the chance to change the world forever. But to convince her to freely accept it, Satan needs to connect with Rae’s past, present, and future to prove to her he can be trusted after all. A showdown for the ages is officially on, and humanity hangs in the balance.

Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich


Greg S. Reid - 2019
    You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.

Shadowland: From Jeffrey Epstein to the Clintons, from Obama and Biden to the Occult Elite, Exposing the Deep-State Actors at War with Christianity, Donald Trump, and America's Destiny


Thomas Horn - 2020
    From Jeffrey Epstein to the Clintons—from Obama and Biden to the Occult Elite—Dr. Thomas Horn uncovers terrifying realities behind today’s polarizing culture war and the energies operating behind the contest for dominance over values, beliefs, and religious practices. Now, for the first time ever, readers will discover: • Occult practices and enthroned “Egregores” over the mysterious shadow empire • Diabolical “body count” lists and “sacrificed” whistleblowers • Jeffrey Epstein and Shadowland’s deals with the Devil • Hillary Clinton and the bizarre effort to summon Antichrist • Whether some in “Christianity” have joined Luciferian objectives • What really was behind the Russia Hoax and Trump impeachment effort • Shocking facts about Obama and his so-called Birth Certificate • Contrasting visions for America—Progressives vs. Conservatives • And much more!

The Luck Factor


Max Gunther - 1978
    We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it. Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.

Confronting Capitalism: Real Solutions for a Troubled Economic System


Philip Kotler - 2015
    Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism—that works for all.

Borderless Economics: Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism


Robert Guest - 2011
    Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks.In Borderless Economics, Robert Guest, The Economist's Business Editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas and foster innovation. He shows how: * Brainy Indians in America collaborate with brainy Indians in India to build $70 fridges and $300 houses * Young Chinese study in the West and then return home (where they're known as "sea turtles"), infecting China with ideas that will eventually turn it democratic * The so-called "brain drain" - the flow of educated migrants from poorcountries to rich ones - actually reduces global poverty *America's unique ability to attract and absorb migrants lets it tap into the energy of all the world's diaspora networks. So despite its current woes, if the United States keeps its borders open, it will remain the world's most powerful nation indefinitely. With on-the-ground reporting from Asia, Africa, Europe and even Idaho, this book examines how migration, for the all the disruption it causes, makes the world wealthier and happier.

Economics in the Age of COVID-19


Joshua Gans - 2020
    

The Chinese Economy: Transitions and Growth


Barry J. Naughton - 2006
    In The Chinese Economy, Barry Naughton provides both an engaging, broadly focused introduction to China's economy since 1949 and original insights based on his own extensive research. The book will be an essential resource for students, teachers, scholars, business people, and policymakers. It is suitable for classroom use for undergraduate or graduate courses.After presenting background material on the pre-1949 economy and the industrialization, reform, and market transition that have taken place since, the book examines different aspects of the modern Chinese economy. It analyzes patterns of growth and development, including population growth and the one-child family policy; the rural economy, including agriculture and rural industrialization; industrial and technological development in urban areas; international trade and foreign investment; macroeconomic trends and cycles and the financial system; and the largely unaddressed problems of environmental quality and the sustainability of growth.The text is notable also for placing China's economy in interesting comparative contexts, discussing it in relation to other transitional or developing economies and to such advanced industrial countries as the United States and Japan. It provides both a broad historical and macro perspective as well as a focused examination of the actual workings of China's complex and dynamic economic development. Interest in the Chinese economy will only grow as China becomes an increasingly important player on the world's stage. This book will be the standard reference for understanding and teaching about the next economic superpower.

Building Trust: In Business, Politics, Relationships, and Life


Robert C. Solomon - 2001
    But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken?In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or social glue. Instead, they assert thattrust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Floresdemonstrate how to move from na�ve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on strangers, and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.

China Survival Guide: How to Avoid Travel Troubles and Mortifying Mishaps


Larry Herzberg - 2008
    Readers will learn essential skills like how to haggle, exchange currencies, cross the street, decipher menus, say useful phrases in Chinese, and more. The guide comes complete with survival tips on etiquette, a map, and resource lists. Don’t leave home for China without it!Veteran travelers Qin and Larry Herzberg are Chinese language and culture professors at Calvin College in Michigan.