Book picks similar to
Facebook Marketing Like I'm 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics by Peg Samuel
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TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away
Aladdin Happy - 2015
First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head — establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
Jason Miles - 2012
This quick start guide gets business professionals up and running on Pinterest then shows how to leverage the power of Pinterest to reach more customers and make more sales.
Growth Hacking: Silicon Valley's Best Kept Secret
Raymond Fong - 2017
Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Time Management Ninja: 21 Rules for More Time and Less Stress in Your Life
Craig Jarrow - 2019
Moran and Michael Lennington will love Time Management Ninja.
More time, stress relief, and relaxation: You want more time in your life. Time to spend with family, to achieve big goals, and to simply enjoy life. Yet, the world we live in is busier and changing faster than ever before. More things competing for your time, and more distractions interrupting your day.Simple and practical time management: You have tried to manage your time better but have found that most time management systems and tools are too complex. Or they are too unwieldy to be effective or sustainable. Time management shouldn’t be difficult, and it shouldn’t take up more of your precious time than it gives back!Easy tools, rules, and tactics: Craig Jarrow has been there, too. However, after spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy.More productivity and less stress: It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. Time Management Ninja offers "21 Rules" that will show you an easier and more effective way to take control of your time and manage your busy life. If you follow these simple principles, you will get more done with less effort. You will have less stress and more time to do the things you want to do.
No-stress, uncomplicated time management that works
Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business
Tom Ferry - 2017
Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars.In Mindset, Model and Marketing you'll learn how to:Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.
Captivology: The Science of Capturing People's Attention
Ben Parr - 2015
In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
A Personal Mission Statement: Your Road Map to Happiness
Michal Stawicki - 2013
By identifying your single motivating purpose and incorporating it into your philosophy, you will have the tools to achieve happiness and success on a daily basis.I wrote "A Personal Mission Statement: Your Roadmap to Happiness" to teach you what a personal mission statement is, how to create one and, if you already have one, how to use it effectively.Unsure of what a personal mission statement is?A personal mission statement is a compass to guide your life. Though the terrain of your life can change rapidly, using this compass will ensure you always find happiness and success.Am I an expert in this field? I may not have letters like Ph.D. after my name, but I have discovered the secrets of creating personal mission statements and the amazing power they have to change lives. I have made my own and use it. But, don't take my word, see what this reader had to say:"You convinced me to review, rewrite and resume my Personal Mission Statement. Michal, I don't know how to thank you. You have given me so much....now to do it. May you be blessed with much more!" -- Nina Malinda, MalaysiaI've seen extraordinary changes in my life as a result of following my personal mission statement, and so have many others. You can easily join the ranks of people transforming their lives! Not just the "how"There are plenty of resources available online with advice on creating a personal mission statement. In today's world we are overloaded with information, what we need is motivation to actually implement the knowledge we've gained. My book not only shares the "how," but also the "why." Another benefit of my book is that it includes the story of my struggle in crafting my personal mission statement, offering encouragement as you create yours.6 ways to leverage your personal mission statement - achieve faster results in your life!If you are an advanced student of personal development, you have your goals defined, you know yourself, your weaknesses and strengths, but you may not have formed a personal mission statement yet - this book can still be useful for you. Check out Chapters 4 - "Chiseling your personal mission statement out of raw material," and 5 - "I have it, what's next?"This book can be helpful for you even if you already have a personal mission statement, but are not using it. If you made your statement, but haven't begun using it, check out Chapter 5 - "I have it! What's next?"A personal mission statement is generally written, but if you are more responsive to visual or audio stimuli, I will show how you can use your written mission statement in conjunction with pictures and sounds. "A Personal Mission Statement: Your Roadmap to Happiness" contains: 8 high quality links to personal mission statement examples. 27 question sets. 10 mental exercises. 6 ways to put your personal mission statement into use. An inspiring, true story all in less than 9000 words, so you can begin transforming your life today.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden - 2012
Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online."Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott - 2007
It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
The Feiner Points of Leadership: The 50 Basic Laws That Will Make People Want to Perform Better for You
Michael Feiner - 2004
Feiner's candid leadership guide cuts through rhetoric and theory and gives managers and executives a "hands-on" approach to dealing with problems in business.
The Power of Storytelling
Ty Bennett - 2013
The art of influential communication
Stories At Work
Indranil Chakraborty - 2018
It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Your Default Settings: Adjust Your Autopilot to Build a More Stable and Impactful Life
Rad Wendzich - 2019
This book gives you a step-by-step guide to adjust your routine so you can be your best self." - Darin Suthapong, CEO of Indy Dish "The simplicity in message and actionable advice is packed to the brim in this book. I've found myself using this framework consistently at least once a day." - Kiran Pathakota, Senior Technical Product Manager at AmazonChange Your Default Settings and Change Your Course in LifeAt any given moment you're following pre-existing settings that direct your life along a certain path. They are your patterns of actions, words, and thoughts that have become ingrained over the years. The problem is that they may be taking your life in an unintended direction, limiting your growth both personally and professionally.In this short, visual, and action-oriented book, user experience expert Rad Wendzich offers a three-step guide to changing your recurring behaviors that too often go unexamined. Why change now? Most people don't change their defaults. When you do, you will stand out more from your peers. And the sooner you make the updates, the sooner you can reap the benefits.
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Rohit Bhargava - 2008
In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.