The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area."Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

    Practitioners of the art, known as ninja, were masters of exotic weapons, martial skills, and techniques of stealth and concealment. Their ability to move swiftly and silently, and to strike at will with deadly force, made them seemingly invincible opponents, giving rise to stories of amazing exploits and supernatural powers.

    In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like play, design, and interactivity. They look at games through a series of eighteen game design schemas, or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.

    However, figuring out how to tell it interactively - can be challenging. This work provides examples of contemporary games that rely on different technologies - and learn the storytelling lessons to be garnered from each of the past methodologies.

    This book provides the nutritional component of that muscle-bulding equation, offering the Men’s Health take on food for fitness. Men’s Health Muscle Chow gives you more than 150 simple recipes for delicious meals ranging from workout protein shakes to healthy dinners the whole family will enjoy.Inside, you’ll find:Eight easy-to-remember dietary strategies to keep your eating habits in lineFilling breakfasts like Banana Protein Pancakes; energizing entrées including Muscle-Bound Chili and Mahi Fish Wraps; hunger-killing snacks such as Malted Almond Bombs; even desserts like Key Lime Pie—all designed to help burn fat and build muscleA shopping list that makes it easy to stock up on essential ingredients and kitchen toolsA troubleshooting guide for guys with more experience at the gym than in the kitchenInsider strategies, tips, tricks of the tradeAnd Men’s Health Muscle Chow is much more than just a cookbook. It offers a solid foundation for understanding meal timing and the effects nutrients have on your body. Author Gregg Avedon also outlines his program of 2-month diet cycles that help you set and reach your fitness goals.

    

    It is by far the most famous building in the world and the lady who lives there, Queen Elizabeth 11, is easily the most famous woman on the planet. Her Majesty employs some 1,200 men and women, full and part-time, permanent and temporary in her various Royal residences with over 400 working for her at Buckingham Palace alone. So, what is she like to work for? Is she a generous employer? Does she encourage friendliness among those whose salaries she pays or does she prefer to keep her distance? Is it true she hates her servants to have facial hair – beards or moustaches? Why do the housemaids have to vacuum while walking backwards at all times? How are the servants told to react when they meet the Queen or any member of her family? What’s the money like? In many ways Her Majesty is a model employer, providing food, drink and accommodation, at the best address in London, to her staff, but one thing she does not offer is high wages. So why do most of them stay for many years? This book gives all the answers from the inside. Brian Hoey has written 26 books about Britain’s Royal Family and as a former reporter and presenter with BBC Television and Radio he has interviewed Prince Charles, Princess Anne ( whose official biography he wrote), the Duke of Edinburgh and the late Diana, Princess of Wales. Hoey was a television commentator at the wedding of Charles and Diana in 1981 and again, sadly, in 1997 at the funeral of Diana, He has also interviewed many of Hollywood’s Royalty including; Richard Burton and Elizabeth Taylor, Ray Milland, Cary Grant, David Niven, Gregory Peck, Sophia Loren, Kirk Douglas, Jean Simmons and he conducted the final TV interview with Charlie Chaplin.

    Initially conceptualized as a survival guide for children, teens, young adults and parents; it quickly transcended into this unprecedented, critical volume. This encompassing work responds to the many desperate and heartbreaking pleas of those affected by dysautonomia; included are clear explanations of medical information, evidenced-based research, best practices for clinical diagnoses and treatment options, alternative/complimentary medicine approaches, non-medical strategies, coping techniques, helpful tips, patient rights and options, and inspiring narrative accounts of people living with the syndrome around the globe. The book contributors and its readers join hand in hand to represent the POTS dysautonomia community's shared struggles and hopes, concerns and endeavors, unequivocally serving as a living testament that "Together We Stand." This is the 3rd Edition!

    Here, the author provides a lively historical context for critical play through 20th-century art movements, connecting subversive game design to subversive art.

    Straight edge created its own sound and visual style, went on to embrace vegetarianism, and later saw the rise of a militant fringe. As the 'don't drink, don't smoke' message spread from Washington, D.C., to Boston, California, New York City, and, eventually, the world, adherents struggled to define the fundamental ideals and limits of what may be the ultimate youth movement.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    McGill methodically explains the frequently misunderstood "Tabuteau number system" and its relationship to note grouping-the lifeblood of music. The controversial issue of baroque performance practice is also addressed. Instrumentalists and vocalists alike will find that many of the ideas presented in this book will help develop their musicianship as well as their understanding of what makes a performance "musical."

    It was the smile that one woman gives to another and not the chilly facial movement from Matrons of old. "Do you think you would be able to work 9 to 3.30?" For a moment I couldn't think at all. There seemed something not quite right in being paid for so little labour.' At the end of the Second World War, as husbands came back to Civvy Street their wives had the luxury of staying at home with the children. For a short while at least. Soon Evelyn realised she had to find part-time work to make ends meet, and to her astonishment she was offered part-time hours at her old hospital.The day-to-day job hadn't changed much, but she was now a nurse and mother. Whooping cough and measles could still kill a small child, and the early '50s polio epidemic left the whole country in shock.But the nurses worked hard, moaned incessantly about their aching feet and yet found things to laugh at, just as they did from the start of their training. If old soldiers never die, then neither do nurses.