Management in 10 Words


Terry Leahy - 2012
    As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.

The Drunkard's Walk: How Randomness Rules Our Lives


Leonard Mlodinow - 2008
    From the classroom to the courtroom and from financial markets to supermarkets, Mlodinow's intriguing and illuminating look at how randomness, chance, and probability affect our daily lives will intrigue, awe, and inspire.

Foundations of Economic Prosperity


Daniel W. Drezner - 2013
    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy


Ron Willingham - 1987
    In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Family Inc.: Using Business Principles to Maximize Your Family's Wealth


Douglas P McCormick - 2016
    is a roadmap to financial security for the family CFO. Too much personal wealth management advice essentially boils down to goal-setting, which isn't helpful or effective in terms of overall financial planning. This book takes a different track, giving you a crash course in corporate finance and the tools to apply the field's proven, time-tested principles in the context of your family's financial situation. You'll learn the key principles of wealth creation and management, and learn how to make your intellectual and real capital work for you. Your family situation is unique, and your principles must sometimes differ from the standard financial advice--and that's okay. Life is not a template, and even the best strategy must be able to adapt to real-life situations. You'll learn to chart your own path to financial security, utilizing the author's own tools that he developed over 15 years as an active board member, chairman of the board, or chief financial officer of multiple companies.Oversimplified wealth management advice does not leave you equipped to manage your real-world finances. This guide is written with intellectual rigor, but in the language of family discussion, to give you a real, practical guide to being an effective family CFO.Create your own financial prosperity and security Align financial acumen with your family's specific situation Adapt to real-world situations and make your financial advisor work for youUtilize powerful financial tools to help you build financial independence Every family needs a CFO to manage wealth, and the principles of corporate finance apply from the boardroom to the living room. Family Inc. delivers actionable advice in the form of CFO training to help you plot a real-world family financial plan.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are


Seth Stephens-Davidowitz - 2017
    This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

A Year Up: Rediscovering America and the Talent Within


Gerald Chertavian - 2012
    In 2000, Chertavian dedicated his life to closing that divide and Year Up was born.Year Up is an intensive program that offers low income young adults training, mentorship, internships, and ultimately real jobs—often with Fortune 500 companies. 85 percent of program graduates are employed or in full-time college within four months of graduation. Today, Year Up serves more than 1,300 students in nine cities across the nation.Following a Year Up class from admissions through graduation, A Year Up lets students share—in their own words—the challenges, failures, and personal successes they’ve experienced during their program year. This deeply moving and inspirational story also explains Chertavian’s philosophy and the program’s genesis, offering a road map for real change in our country and a beacon for young adults who want the opportunity to enter the economic mainstream.

Value-Based Fees: How to Charge - and Get - What You're Worth (The Ultimate Consultant Series)


Alan Weiss - 2002
    Unlike the contingency fees of attorneys, Weiss explains, his technique is about establishing a win-win dynamic with clients, while accommodating buyers' egos that "you get what you pay for." Filled with stories of successful consultants, sample proposals, letters of agreement, and other practical tools, Value-Based Fees' pragmatic advice includes:Step-by-step guidance on how to establish value-based fees How to create the "good deal" dynamic in client relationships Sixty ways to raise fees and increase profits immediately How to prevent and rebut fee objections How to use retainers wisely How to develop fee progression strategies How to make money while you sleep, eat, and play! Value-Based Fees clearly explains how to charge for your value--and get--what you're worth, providing the kind of nontheoretical, pragmatic advice that will help to improve any consultant's practice immediately.

How to Sweet-Talk a Shark: Strategies and Stories from a Master Negotiator


Bill Richardson - 2013
    But they’re single-minded and very, very hungry. On land, they take the form of bosses, businesspeople, colleagues, family, and sociopathic neighbors. In the world of former governor of New Mexico and US ambassador to the United Nations Bill Richardson, they have taken the form of the most powerful people in the world. He’s engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, two generations of North Korean leadership, and many more of the world’s most infamous dictators—and done it so well he was known as the "Undersecretary of Thugs" while with the Clinton administration. Now the 5-time Nobel Peace Prize nominee tells these stories—from Washington, DC, to the Middle East to Pyongyang—in all their intense and sometimes absurd glory.How to Sweet-Talk a Shark is a rare, candid, and entertaining glimpse into an insider’s world of high-stakes negotiation – showing Richardson’s successes and failures in some of the world’s least friendly places. Meanwhile, readers get frank lessons in the art of negotiation: how to prepare, how to size up your opponent, how to understand the nature of power in a standoff, how to give up only what is necessary while getting what you want, and many other strategies Richardson has mastered through at-the-table experience – and from working with other master negotiators like Presidents Obama and Clinton, and Nelson Mandela. These are takeawayas that anyone can use to negotiate with the power brokers, dealmakers, and, yes, the hungry sharks in their own lives.

Blink: The Power of Thinking Without Thinking


Malcolm Gladwell - 2005
    Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

Burn Zones: Playing Life's Bad Hands


Jorge P. Newbery - 2015
    A high school dropout and serial entrepreneur, he had built a real estate empire of over 4,000 apartments across the USA. Taking risks and working tirelessly were the ingredients to his rise. But, he took one risk too many. An ice storm on Christmas Eve 2004 triggered his collapse. He was maligned, publicly shamed, and financially gutted – even arrested. He lost everything and ended up $26 million in debt. As he struggled to regain his footing, he spent what he could to get others to lift him up. But no one did. He discovered that there was only one person who could build him back up. To move forward, he crafted a new life’s purpose: to help others crushed by unaffordable debts rebuild themselves Burn Zones is a story of playing life’s bad hands and overcoming adversity against the greatest of challenges. It’s an inspirational story of a man who was pushed to his mental and physical limits, and came out the other side even stronger. And, most of all, it’s a lesson that you can do the same.

Brand Leadership


David A. Aaker - 2000
    Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide.

Countries And Concepts: Politics, Geography, Culture


Michael G. Roskin - 1982
    Analyzing four European nations and Japan at some length and four Third World nations more briefly, this text studies the history, institutions, geography, and political culture of each to provide valuable comparative information in the course of the semester. - Updated and revised - Enables students to stay abreast of the latest events in the global-political environment. - Expanded political-geography material - Provides students with geographical insight that prepares them for globalization. Aids students preparing for the state teacher certification exams. - Insights - Includes some rational-choice perspectives, more geography, and Russia as a quasi-authoritarian system. - Improved Pedagogy includes highlighted boxes, glossary, maps and chapter-opening questions. - Nine countries represented - Extensive coverage of Great Britain, France, Germany, Russia, and Japan; more brief coverage of four Third World

a Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales


Tony J. Hughes - 2018
    But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:Do deep-dive research into social ● Locate leverage points that matter ● Secure decision-maker meetings ● Earn executive engagement ● Build a knockout, online brand ● Nurture a network that helps you thrive ● Profit from referrals ● Publish insights that set you apart and steer the agenda ● Employ an efficient, lethal library of scripts and templates ● And much, much moreWant to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

Killing Fairfax: Packer, Murdoch and the Ultimate Revenge


Pamela Williams - 2013