Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

    Product youll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Bordens Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Products pages to bursting.

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

    

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    These extensively researched core best practices will help your team design better, faster, and more collaboratively. Combined with the power of design thinking, these product design principles will accelerate your team’s design practice.

    These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

    Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.

    Richly illustrated in pop art, and littered with absurd situations - which the author assures us are completely true - Welcome to Advertising! Now, Get Lost has prompted at least one ad guru to regret that he hadn't written it himself.

    These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.