The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value


Peter S. Fader - 2018
    The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.ALSO AVAILABLE: Peter Fader’s Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started. “A fantastic 360-degree analysis of how companies become truly customer-centric…. Required reading.”—Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google“A must-read.” —Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks“Fundamental insights to point organizations of any size in the right direction.” —Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0“Required reading for leadership teams, as well as marketing and sales executives.” —Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter“If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms’ new book The Customer Centricity Playbook is a must-read.” —Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo“Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.” —Susan Johnson, Chief Marketing Officer, SunTrust Banks“Essential reading for those who aspire to market leadership, regardless of industry.

Management Wisdom of Lord Krishna: A Treatise on Unified Concept of Management Performance for the Globalised World


Udai Vir Singh - 2008
    Hence, modern management minds have been looking for solutions beyond the reservoir of Western management thoughts and practices. They have examined and experimented with Japanese and Chinese systems of management. Of late, their focus has shifted to Indian philosophy to find solutions to re-occurring irritants in efficient management practices. As a step in this direction, Western management executives are being encouraged to put purpose before self during retraining sessions at institutions of management learning. Through Ved Vyasa's Bhagavad Gita, they are attempting to inspire themselves with the supremacy of action, learning to enrich matter with forces of spirit, realizing that the principle of karma has invaluable merits. The present work is a systematic presentation of the vital management contents as enshrined in Bhagavad Gita, the eternal Song of Wisdom. The book is a running treatise comprising principles, precepts, and practices employed by Lord Krishna to achieve his mission incarnate objectives, examining such qualities as: the dignity of work, commitment appreciations, strategic intervention, internal conflict --- management, and the management of uncertainties --- the skills of verbal and non-verbal communication, logic, and intellect --- the humility and ethicality of approach, respect for virtue and merit, skillful ego management, and total impartiality --- using energy as a management tool, the principle of causality, and the unified concept of management performance --- and much more

Indispensable: When Leaders Really Matter


Gautam Mukunda - 2012
    Are they made by history, or do they make it?In Indispensable, Harvard Business School professor Gautam Mukunda offers an enticingly fresh look at how and when individual leaders really can make a difference. By identifying and analyzing the hidden patterns of their careers, and by exploring the systems that place these leaders in positions of power, Indispensable sheds new light on how we may be able to identify the best leaders and what lessons we can learn, from both the process and the result.Profiling a mix of historic and modern figures—from Thomas Jefferson and Abraham Lincoln to Winston Churchill and Judah Folkman—and telling the stories of how they came to power and how they made the most important decisions of their lives, Indispensable reveals how, when, and where a single individual in the right place at the right time can save or destroy the organization they lead, and even change the course of history.Indispensable will also help you understand this new model so you can use it in your own life—whether you’re a citizen casting a ballot, an executive choosing your next CEO, or a leader trying to make your mark.

Seeing the Forest for the Trees: A Manager's Guide to Applying Systems Thinking


Dennis Sherwood - 2002
    Only by taking a broad view can we avoid the twin dangers of a silo mentality-in which a fix 'here' simply shifts the problem to 'there'-and organisational myopia-in which a fix 'now' gives rise to a much bigger problem to fix 'then'. Seeing the Forest for the Trees will give you all the tools and techniques you need, with many practical examples as diverse as managing a busy back office, negotiating an outsourcing deal and formulating business strategy.

A View From The Top


Zig Ziglar - 2002
    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

Who Will Do What by When?: How to Improve Performance, Accountability and Trust with Integrity


Tom Hanson - 2005
    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams