Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Why Nations Go to War


John G. Stoessinger - 1978
    Stoessinger, is built around ten case studies, culminating in the new wars that ushered in the twenty-first century: Iraq, Afghanistan, and the wars between Arabs and Israelis in Gaza and in Lebanon. The distinguishing feature of the book remains the author's emphasis on the pivotal role of the personalities of leaders who take their nations, or their following, across the threshold into war.

Hipster Business Models: How to make a living in the modern world


Priceonomics - 2014
    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

Raj Bapna's Mind Power Study Techniques


Raj Bapna - 2011
    Trains you to read faster in 30 minutes, remember better, revise more effectively, take better notes, get more marks, and much much more. The author Raj Bapna is a former Intel engineer and founder of Mind Machine Lab with 20 years experience in mind power research, development, and helping students. It has the following chapters:Introduction1. 1.Learn These Two Powerful Techniques in One Hour and Immediately Improve Your Learning Efficiency2. New Research in Brain Science Proves that You are More Capable than You think3. 27 Questions and Answers that will Instantly Improve Your Success in any Exam4. Seven Surprisingly Easy Ways to Improve Your Memory Quickly5. Twelve Easy Techniques for Improving Your Memory, Concentration and Intelligence6. Eight Ways to Best Use Your Time in the Classroom for Your Success7. Mind Maps: A New Scientific Way to Take Memorable Notes8. Eight Ways to Use The Power of Beliefs, Imagination and Neuro Linguistic Programming for Your Success9. Six Advanced Memory Techniques to Remember Long Sequences, Spellings, Vocabulary and Difficult Things10. Eight Secrets of Getting More Marks in Exams that Most Students Don't Know11. Techniques for Self-confidence and Success in Interviews and Group Discussions12. Three Big Mistakes During Exam Days and How You Can Avoid ThemBonus Chapter: Topper's 4 Keys

Introduction to Business [With Booklet]


Jeff Madura - 1997
    This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

Visual Teams: Graphic Tools for Commitment, Innovation, & High Performance


David Sibbet - 2011
    As teams become more and more global and distributed, visualization provides an important channel of communication--one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts.Visual Teams shares best practices and uses visualization as a power tool for process improvement by providing teams with a common language for high performance. The book:Explores how any kind of team can draw on the principles and practices of creative design teams in the software, architectural, engineering, and information design professions Introduces the Drexler/Sibbet Team Performance(TM) Model and related tools--a system used throughout companies such as Nike, Genentech, Becton Dickinson, Chevron, and others Visual Teams presents a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team.

Operations Management


Jay Heizer - 1998
    Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.

Eat Clean, Play Dirty: Recipes for a Body and Life You Love by the Founders of Sakara Life


Danielle Duboise - 2019
      In their debut book, Eat Clean, Play Dirty, the duo delivers delicious recipes and reinvigorating rituals to achieve nutritional harmony, a way to nourish the body and feed the spirit simultaneously. It’s about saying yes to kale and to dessert; to early-morning asanas and late-night dancing. It’s about prioritizing health without making sacrifices.   Since delivering their first meals by bicycle in 2012, Whitney and Danielle have changed thousands of lives across the country and garnered a long list of celebrity devotees including Gwyneth Paltrow, Jessica Alba, and Oprah. With Eat Clean, Play Dirty, they have gathered the vibrant, delicious dishes that clients and fans crave and make it possible to recreate the Sakara magic in their own kitchens.   Changing the dialogue we have with our bodies and our plates, the cookbook empowers each of us to become our own chef and ultimate healer by using food as medicine. Each delicious recipe, from the Eat-the-Rainbow Wrap, Orgasmic Coconut Yogurt, Red Beet Burger, and the Everything Bagel with Garlic Schmear is designed to:  balance our bodyheal our gutflood our body with ample nutrientsshed excess weightreduce inflammationeliminate sugar cravingsbalance our hormones and moodgive us the tools to create a body we love living in Every recipe is backed by Sakara’s roots in nutritional science—honed over years of studying with doctors, scientists and healers of all kinds. Alongside the recipes, readers will learn about superfood ingredients from around the world, discover the phytonutrients needed for true vitality, unearth the secrets of the microbiome, and master tangible lifestyle tricks for balancing lifelong health with ultimate happiness. It’s Sakara’s signature blend of science, sexiness, irreverence, and light-filled intention. The ultimate wellness cookbook has arrived. Celebrate abundance. Say yes to body love. And don’t forget to break some rules.

Gods and Godmen of India


Khushwant Singh - 2004
    In this vibrant volume , the author in his own style tackles all issues related to religion, faith, new cults and new movements.

Pirate


Richard Platt - 1960
    Learn who devised the terrifying Jolly Roger, how a surprisingly disciplined life was maintained aboard pirate ships, and what cunning ruses pirates used to lure merchants to their doom.

Duryodhana


V. Raghunathan - 2014
    The popular tellings of the Mahabharata are about Duryodhana'sdeviousness, obstinacy and greed for power that would bring about thebattle of Kurukshetra between the Kauravas and the Pandavas, and hisown downfall. But was there more to him? Was he all black, or was it a matter ofshades of grey? What was he? True heir or pretender to the throne?Arch villain or brave prince defending his rajadharma?Ace strategist or wicked schemer? History, they say, is written by the victors. So we have never heard theside that Duryodhana presents. The epic's enigmatic villain finally hashis say -- on people, their motives and their machinations. For the firsttime we read a different meaning into episodes we may be familiar with --be it the attempted killing of Bhima, the burning of the wax house, thefamous game of dice or even Draupadi's vastraharan -- and get insightsinto the story we may not have come across before. Here is the crownprince of Hastinapura as we have never known him, adding yet anotherdimension to the labyrinth that is the Mahabharata.

Finding & Funding Great Deals: The Hands-on Guide to Acquiring Real Estate In Any Market


Anson Young - 2017
    In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.

My Life, My Rules: Stories of 18 Unconventional Careers


Sonia Golani - 2013
    The professional career path chosen by many people is as plain as daylight and can be predicted many years into the future. But Sonia Golani's book, My Life, My Rules: Stories of 18 Unconventional Careers, catches the imagination of the reader and provides valuable insights into the inconceivable ways a person's career can proceed. It is a collection of eighteen different stories, each featuring an individual who has dared to walk the less-traversed path. Amish, a successful corporate employee, ventures into the risky world of fiction writing. Eventually, his Shiva series becomes so successful that he quits his job and becomes a full-time author. Having graduate degrees from prestigious institutions and a doctorate in environmental toxicology, Rahul Ram chose to become a musician instead and played for the famous 'Indian Ocean' rock band. Such stories in this book challenge the common set of decisions that most people make for their futures. These stories show just how unpredictable life can be.

Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine


Cyndi Thomason - 2019
    While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.

Understanding Organizations


Charles B. Handy - 1976
    In this classics text, Charles Handy argues that the key to successful organizations lies in a better understanding of the needs and motivations of the people within them.Understanding Organizations offers an extended 'dictionary' of the key concepts -- culture, motivations, leadership, role-playing, co-ordinating and consultation -- and then shows how this 'language' can help us find new solutions to familiar problems. Few management writers have been as consistently challenging and influential as Charles Handy. Firmly established as one of the core business texts, this book is essential reading for anyone interested in organizations and how to make them work better.