The Catalyst: How to Change Anyone's Mind


Jonah Berger - 2020
    Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

The Five Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People


Gary Chapman - 2011
    This book helps supervisors and managers effectively communicate appreciation and encouragement to their employees, resulting in higher levels of job satisfaction, healthier relationships between managers and employees, and decreased cases of burnout. Ideal for both the profit and non-profit sectors, the principles presented in this book have a proven history of success in businesses, schools, medical offices, churches, and industry. Each book contains an access code for the reader to take a comprehensive online MBA Inventory (Motivating By Appreciation) - a $20 value.The inventory is designed to provide a clearer picture of an individual's primary language of appreciation and motivation as experienced in a work-related setting. It identifies individuals' preference in the languages of appreciation. Understanding an individual's primary and secondary languages of appreciation can assist managers and supervisors in communicating effectively to their team members.

The Procrastination Equation: How to Stop Putting Things Off and Start Getting Stuff Done


Piers Steel - 2010
    Writing with humour, humanity and solid scientific information reminiscent of Stumbling on Happiness and Freakonomics, Piers Steel explains why we knowingly and willingly put off a course of action despite recognizing we'll be worse off for it.For those who surf the Web instead of finishing overdue assignments, who always say diets start tomorrow, who stay up late watching TV to put off going to sleep, The Procrastination Equation explains why we do what we do — or in this case don't — and why in Western societies we're in the midst of an escalating procrastination epidemic.Dr. Piers Steel takes on the myths and misunderstandings behind procrastination and motivation — showing us how procrastination affects our lives, health, careers and happiness and what we can do about it. With accessible prose and the benefits of new scientific research, he provides insight into why we procrastinate even though the result is that we are less happy, healthy, even wealthy. Who procrastinates and why? How many ways, big and small, do we procrastinate? How can we stop doing it? The reasons are part cultural, part psychological, part biological. And, with a million new ways to distract ourselves in the digitized world — all of which feed on our built-in impulsiveness — more of us are potentially damaging ourselves by putting things off. But Steel not only analyzes the factors that weigh us down but the things that motivate us — including understanding the value of procrastination.

Personal Development for Smart People: The Conscious Pursuit of Personal Growth


Steve Pavlina - 2008
    The truth is that hard work, courage, and self-discipline are required to achieve meaningful results—results that are not attained by those who cling to the fantasy of achievement without effort.      Personal Development for Smart People reveals the unvarnished truth about what it takes to consciously grow as a human being. As you read, you’ll learn the seven universal principles behind all successful growth efforts (truth, love, power, oneness, authority, courage, and intelligence); as well as practical, insightful methods for improving your health, relationships, career, finances, and more.You’ll see how to become the conscious creator of your life instead of feeling hopelessly adrift, enjoy a fulfilling career that honors your unique self-expression, attract empowering relationships with loving, compatible partners, wake up early feeling motivated, energized, and enthusiastic, achieve inspiring goals with disciplined daily habits and much more!      With its refreshingly honest yet highly motivating style, this fascinating book will help you courageously explore, creatively express, and consciously embrace your extraordinary human journey.

Selling the Invisible: A Field Guide to Modern Marketing


Harry Beckwith - 1997
    A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs


Kevin E. Kruse - 2015
    What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an an hour a day to read, exercise, or to spend with your family. New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity? In this book, you'll learn: Why millionaires don't use to-do lists (and what they DO use) How to cure procrastination with the “Time Travel” trick How the Harvard "DDR Questions" save 8 hours a week How to identify your REAL priorities How to get to zero emails in your inbox using 321Zero How the simple E-3C system will double your productivity How to reduce stress with the Richard Branson Tool How to leave work at 5:00 without feeling guilty How to run meetings like Apple, Google & Virgin How to conquer social media distractions BONUS: QUIZ - Discover Your Time Personality BONUS: 100+ Time Management Quotes Buy this book NOW to increase your productivity and stop feeling so overworked and overwhelmed! Pick up your copy today by clicking the BUY NOW button at the top of this page!

Secrets of Six-Figure Women


Barbara Stanny (now Huson) - 2002
    Motivational speaker and financial journalist Barbara Stanny decided to find out why by identifying the differences between those who draw the big bucks and those who don't. In Secrets of Six-Figure Women she reveals what makes the leading edge tick, as well as how others can use the information to boost their own paychecks and self-esteem. "For far too many women, financial limits have become a fact of life. The thought of making more is like climbing Mount Everest, a colossal, if not impossible task," writes Stanny. "That's exactly how I used to feel." By examining scores of top moneymakers, along with dozens of those earning below their potentials, Stanny discovered what works and what doesn't. After analyzing the subsequent lessons (i.e., you actually can boost your income without selling out, the requisite traits to do so can be developed by virtually anyone, money really can't buy happiness), she proposes specific strategies for maximizing their impact (intend from the start to succeed, stretch yourself, manage any payoff with care). Stanny professes throughout that she desires to offer "insight, hope and guidance to any of you who aspire to earn more." With this surprisingly practical and ultimately inspirational guidebook, she delivers. --Howard Rothman

Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life


Ken Robinson - 2013
    When people find their Element, they tune in to their highest levels, and live their best lives. Now, in his new book, Robinson answers the fundamental question: How do I find my Element? With his signature wry wit, Robinson offers a series of practical exercises to help you discover your own talents and passions. Along the way, he tells the stories of many "ordinary" people in all walks of life who have overcome obstacles of every sort to find their Element. And he explores fundamental principles and vital questions to help you find yours: What are you good at? What do you love? What makes you happy? Where are you now? Your answers to these and many others will provide you with invaluable keys to discovering your Element. As concerns about the economy, education, and the environment continue to grow, the need for individuals to find their own Element has never been greater. No matter how old you are, where you are, or what you do now, if you're searching for your Element, this book is for you. It will launch you on the most important quest you've ever undertaken: the quest to discover your true self and the life you really want to lead.

Chop Wood Carry Water: How to Fall In Love With the Process of Becoming Great


Joshua Medcalf - 2015
    Guided by “Akira-sensei,” John comes to realize the greatest adversity on his journey will be the challenge of defeating the man in the mirror.This powerful story of one boy’s journey to achieve his life long goal of becoming a samurai warrior, brings the Train to be CLUTCH curriculum to life in a powerful and memorable way.Some things you will learn…—No matter how it feels, you are always building your own house.—How and why you must surrender to the outcome in order to be at your best.—Why you never want to have your identity wrapped up in what you do.—Why your strength lies in faithfulness to the little things.—How to develop a heart posture of gratitude.—How to use the biggest challenges as a training ground for greatness.—Why the process is more important than the goal.—Why comparison is the thief of all joy.—How to develop a growth mindset.—Why talent is more of a curse than a blessing.“So many valuable stories and lessons!”—Nick Ahmed, Arizona Diamondbacks

Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition


Harvey MacKay - 1988
    They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.