The Yes Factor: Get What You Want. Say What You Mean.


Tonya Reiman - 2010
     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

Get to the Point!: Sharpen Your Message and Make Your Words Matter


Joel Schwartzberg - 2017
    You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days


Joey Coleman - 2018
    Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship.Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.In the Acclimate stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone.In the Adopt stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display).In the final stage, Advocate, loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals.Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%.Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries.His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Endless Energy: A Blueprint for Productivity, Focus, and Self-Discipline - for the Perpetually Tired and Lazy (Think Smarter, Not Harder Book 2)


Peter Hollins - 2019
    Become more energetic: biologically and psychologically. Want to create new habits? Become more disciplined? Change your life in any way whatsoever? Strategy comes later. First and foremost, you need the energy to take these challenges on. Learn to become your own battery. Fix fatigue, laziness, apathy, and sloth. Endless Energy is a guide to becoming insanely energetic. It addresses what drains you, what energizes you, and everything in between. It goes deep into the psychology and physiology of energy to make sure that symptoms as well as root causes are addressed. In the end, you will have all the tools to jumpstart your life in any direction you choose. Biohack the science of high energy and productivity. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Long-term and short-term solutions for instant energy to accomplish your goals. • One energy pyramid to rule them all. • Diagnose the emotional, psychological, and biological costs to your energy. • Understand cellular biology and how it impacts your energy. • How to institute a diet and sleep routine that helps you. • How to optimize your work schedule and other tips for energy management. • Why coffee and caffeine are not the answer. Stop struggling in vain and address what really matters: your energy levels. Wake up and start seizing your life by scrolling up and clicking the BUY NOW BUTTON. This is the second book in the “Think Smarter, Not Harder” series as listed below: 1.Build a Better Brain: Using Everyday Neuroscience to Train Your Brain for Motivation, Discipline, Courage, and Mental Sharpness 2.Endless Energy: A Blueprint for Productivity, Focus, and Self-Discipline - for the Perpetually Tired and Lazy 3.Think Like Sherlock: Creatively Solve Problems, Think with Clarity, Make Insightful Observations & Deductions, and Develop Quick & Accurate Instincts 4.The Science of Intelligent Decision Making: An Actionable Guide to Clearer Thinking, Destroying Indecision, Improving Insight, & Making Complex Decisions with Speed and Confidence 5.Think Like da Vinci: Practical Everyday Creativity for Idea Generation, New Perspectives, and Innovative Thinking 6. The Brain Boost Blueprint: How To Optimize Your Brain for Peak Mental Performance, Neurogrowth, and Cognitive Fitness

How To Get to the Top of Google (November 2012 Edition - Updated for Penguin & Panda)


Tim Kitchen - 2012
    You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

The Art of War Plus the Art of Management: Strategy for Leadership


Sun Tzu - 2005
    Volume 1 (this book) is a reprint of the original 1910 edition (published by Luzac & Co., London) of Sun Tzu on the Art of War: The Oldest Military Treatise in the World by Lionel Giles. The Chinese text, Giles' English translation, as well as his extensive notes are all faithfully reproduced. A Wade-Giles to Pinyin conversion table has been added to make the original classic more useful for the modern student. Volume 2, available separately, includes each chapter in Chinese traditional characters, the pinyin transcription, as well as the English translation.

Stay Away from my ER and other fun bits of wisdom: Wobbling between humor and heartbreak


Rada Jones - 2020
    You can’t fathom the weirdness– unless you’re one of the ER aliens. If you are, buy a dozen copies to give away: to your family, your neighbors, and the PTA. They’ll learn things you never had the heart to tell them, but they should know, like how it's like to work in the ER, the deviousness of shampoo bottles and the dangers of frying bacon naked.

Affirmations: The Power of Affirmations & The Secret to Their Success - Plus 1,000 Positive Affirmations to Transform Any Area of Your Life (Law of Attraction in Action Book 2)


Louise Stapely - 2014
     The Power of Affirmations reveals exactly why affirmations don’t work well, and how to create ones that DO work. Topics covered in this report: - What is an Affirmation? - Why Don’t Affirmations Work Much of the Time? - The True Purpose of Affirmations - How to Create Effective Affirmations - How to Tell if Your Affirmations Will Work - How Often You Should Recite Affirmations - The Best Way to Recite Affirmations - Other Ways to Use Affirmations - How Fast Do Affirmations Work? - Several Ways to Speed Up the Process - Common Challenges in Using Affirmations The Power of Affirmations clears up a lot of misconceptions about affirmations and provides you with simple, clear steps to create powerful, effective affirmations for any and all areas of your life. Money, career, relationships, health, beauty, love… virtually every part of your life can be improved with the use of affirmations if you know how to use them correctly. A comprehensive list of positive affirmations has been included in this book to help transform almost any area of your life, broken down into the following headings: - Wealth & Success - Physical Body - Love & Relationships - Self Esteem - Peace & Harmony

The Pocket Dalai Lama


m. craig - 2002
    It includes short gems from many of his teachings made popular in such books as The Art of Happiness and Ethics for the New Millennium, as well as on subjects such as religion, politics, peacework, and human rights.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business


Ann Handley - 2010
    So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

How to Heal a Broken Heart: From Rock Bottom to Reinvention (via ugly crying on the bathroom floor)


Rosie Green - 2021
    

How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising


Patric Morgan - 2015
    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

5 Things Successful People Do Before 8 A.M.


Terri Savelle Foy - 2018
    you will get the insights, encouragement, and practical steps needed to create a powerful, life-changing daily routine.  Terri Savelle Foy shares with you the habits of successful people as well as her own personal habits that took her from a mundane, undisciplined life to living a life filled with purpose, self-discipline and God-given success.  This book will help you:  • Seize each day by taking control of your mornings.  • Become aware of (and change) your bad habits.  • Establish realistic habits that will revolutionize your life.  • Understand how to harness the power of self-discipline.  • Discover your purpose so you stay driven.  When you change your daily routine, you can change your life.

City 2.0: The Habitat of the Future and How to Get There


TED Books - 2013
    As a result, we face both a dire emergency and a tremendous opportunity. At their best, our modern cities are hubs of human connection, fountains of creativity, and exemplars of green living. Yet at the same time, they still suffer the symptoms of industrial urbanization: pollution, crowding, crime, social fragmentation, and dehumanization. Now is the time to envision what cities can be and to transform them. This book, produced in partnership with the Atlantic Cities, celebrates 12 promising, provocative responses to this challenge, in realms ranging from transportation to food to art. It asks and begins to answer: How can we transform cities to be sustainable, efficient, beautiful, and invigorating to the human soul? And practically speaking, how do we get from here to there?

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams


Jeff Walker - 2014
    Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?