Russ Roberts argues that the true underlying cause of the mess was the past bailouts of large financial institutions that allowed these institutions to gamble carelessly because they were effectively using other people’s money. The author warns that despite the passage of Dodd-Frank, it is widely believed that we have done nothing to eliminate ‘Too Big to Fail.’ That perception allows the largest financial institutions to continue to gamble with taxpayer money.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    An experimental, violent prison unit. The death of an American city, as seen through a complex police investigation. A lawless frontier town trying to talk its way into the United States. A corrupt cop who rules his precinct like a warlord. The survivors of a plane crash trying to make sense of their disturbing new island home. A high school girl by day, monster fighter by night. A spy who never sleeps. A space odyssey inspired by 9/11. An embattled high school football coach. A polished ad exec with a secret. A chemistry teacher turned drug lord.These are the subjects of 12 shows that started a revolution in TV drama: The Sopranos. Oz. The Wire. Deadwood. The Shield. Lost. Buffy the Vampire Slayer. 24. Battlestar Galactica. Friday Night Lights. Mad Men. Breaking Bad.These 12 shows, and the many more they made possible, ushered in a new golden age of television — one that made people take the medium more seriously than ever before. Alan Sepinwall became a TV critic right before this creative revolution began, was there to chronicle this incredible moment in pop culture history, and along the way “changed the nature of television criticism,” according to Slate. The Revolution Was Televised is the story of these 12 shows, as told by Sepinwall and the people who made them, including David Chase, David Simon, David Milch, Damon Lindelof and Carlton Cuse, Vince Gilligan and more.

    Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience:― Find out how Carville's mother used a bass boat to "frame the debate" in selling encyclopedias.― Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.― Discover what success secret Hillary Rodham Clinton and Tom DeLay share.― And much more.Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

     "David Garfinkel is my friend, my mentor, and my copywriting guide. I've hired him in the past, we've coauthored projects together, and I turn to him for advice and guidance. I also send clients to him from time to time. He can make copywriting seem simple because of the way he teaches, explains, and gently awakens the slumbering copywriter inside you. If you have the opportunity to learn from him, take it — your life (and your fortune) will be changed forever for the better.” Joe Vitale, best selling author of "Attract Money Now", "Zero Limits", "The Miracles Manual" and more. "David Garfinkel has generated tens of millions of dollars in sales - and substantial profits - for his clients. To paraphrase the old Dean Witter ad, 'When David Garfinkel speaks or writes, savvy marketers listen and act.'" Alan N. Schlaifer, President, The Wharton School Club, Washington, DC "David, thank you for your copywriting help. With the information you helped me with, I was able to write a brand new website salesletter that sold over 211 CD's in less than 3 days. Because of this new salesletter, I will put a extra $60,000 of cold hard cash in my pocket this month. Your information is invaluable! Thank you, Thank you, Thank you!" Matt Bacak, The Powerful Promoter, powerfulpromoter.com Copywriting is the heart of entrepreneurship and should: (1) produce a bankable return on investment from advertising, (2) generate measurable results and (3) rely on proven direct response methods that work by formula rather than by guesswork. Try getting that from mainstream ad agencies. Good luck. Because their agenda is not to help you make a profit… but… to make a profit for themselves. However, if you want to know what works in the real world… then… "Breakthrough Copywriting" is mandatory. Because you won’t stumble across this amazing stuff anywhere else. Here is just a little of what you will discover inside: • How to apply the secret Breakthrough Copywriting Model I invented! My four-part formula lets anyone write brutally-effective copy that maximizes the response and profits of any ad or website! • What “Copywriting Junction” is… and… why it holds the key to making the most money from advertising… no matter what business you’re in! • How to write better ad copy than 99.5% of all traditional agencies! (Never be at the mercy of another ad agency, consultant or copywriter who doesn’t know what they’re talking about – most don’t - again.) • The forbidden “Eavesdrop” secret - taught to Hollywood screenwriters – guaranteed to warp speed your copywriting ability from novice to expert in no time flat! • The “C” Factor: How it forces people to read your ad, letter or website from top to bottom… whip out their wallet… and… buy on the spot! • How to write emotion-packed copy that generates immediate response! • How to get a flood of customers – in fact, more than you could handle – without the usual frustration, stress and struggle! • How to tap the deep reservoirs of the

    Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business.Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.In Around the Corner to Around the World, Rosenberg helps you as he:Distills the characteristics of a successful company through all phases of growth.Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands.Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history.Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.

    He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    He is a disruptor who has changed the nature of our politics with a steadfast focus on giving the people what he believes they want. But to what extent has Murdoch shaped our modern world? Has he created new audiences, or given existing, under-served audiences a voice? And what motivates the media mogul? Money or power?Broadcaster David Dimbleby, one of the UK’s most respected politics and current affairs journalists, has followed Murdoch’s career for more than five decades. In this series he charts the rise of the man they call The Sun King, beginning when the 38-year-old Australian newspaper executive arrived in London in 1968 and the two men met for the first time.Dimbleby tells the story of how Murdoch turned The Sun from a serious and staid broadsheet into the UK’s most widely read tabloid newspaper, before moving to the US to take on the New York Post. He explores Murdoch’s war against the British print unions and how eventual victory helped him gain access to the highest echelons of power in Britain. But this is not just about Murdoch’s rise and rise, Dimbleby also investigates the media mogul’s lowest moment – the phone hacking scandal and how it almost brought his empire crashing down. Finally, he tells the story of the origins of Fox News in the US and how that TV channel helped create a president.Talking to people who have worked with Murdoch and against him, David asks what Murdoch’s special insight is when it comes to building an audience. And how has that insight – the idea of giving people what they want – affected our politics? How influential is Murdoch really and what does that mean for us as a society? At a time when Murdoch’s relationship with Trump might leave him in his most powerful position yet, who is the man they call The Sun King?©2019 Audible, Ltd. (P)2019 Audible, Ltd.

    Easy-to-find answers to the most common (and obscure but fascinating) baseball questions." - USA Today"A great starting point for newbies of the game." - Ron Kaplan, "501 Baseball Books Fans Must Read Before They Die""Surprisingly, there is no other book so comprehensive, concise or readable." - St. Paul Pioneer-Press"Instructive and fun." - Chicago Sun-Times**Selected for the Baseball Hall of Fame Bookstore in Cooperstown**Lose yourself in all the marvelous memories and hallowed history of America’s national pastime with "The Book of Baseball Literacy: 3rd Edition." From the gloveless pioneers of the 1840s to the strife-ridden headlines of the 2000s, this comprehensive reference offers nearly 700 important baseball yarns, stats, and stories—cross-referenced and hyperlinked—in a style as lively as the game itself. Incredibly thorough, never dull, the book answers these and countless other questions:- Who was Ray Chapman, and why is he important?- Did Abner Doubleday really invent baseball?- What is sabermetrics?- Who set off the Pine Tar Incident?- Where was the first organized baseball game?- Were the Cubs cursed by a billy goat?- What are waivers and options?Written by SABR member and former college baseball broadcaster David H. Martinez and even selected as required reading for a college course on baseball history, "The Book of Baseball Literacy: 3rd Edition" puts over a century and a half of legends and lore, right in your mitt. It will settle arguments and provoke them, answer questions and ask them. It’s a must for veteran baseball fans—and a perfect way to get up to speed on baseball history for newcomers.