For years, the boys and their legendary coach gave fans in central Kentucky, deep in the heart of basketball country, just what they wanted: state titles, national rankings, and countless trips to Kentucky's one-of-a-kind state tournament, where winning and losing can change a young man's life.But in 2009, with the economy sputtering, anger rising, and Scott County mired in a two-year drought, fans had begun to lose faith in the boys. They weren't the heroes of Scott County anymore; they were "mini-athlete gods," haunted by dreams, burdened by expectations, and desperate to escape through the only means they knew: basketball.In Outside Shot, Keith O'Brien takes us on an epic journey, from the bluegrass hills and broken homes of rural America, to inner-city Lexington, to Kentucky's most hallowed hall: Rupp Arena, where high school tournament games are known to draw twenty-thousand people, and where, for the players and their fans, it feels like anything is possible.The narrative follows four of the team's top seniors and their coach as they struggle to redeem themselves in the face of impossible odds: once-loyal fans now turned against them, parents who demand athletic greatness, and scouts who weigh their every move. It delves deep inside the lives of the boys, their families, and their community---divided along lines of race, politics, religion, and sports. And it chronicles not only the high-stakes world of Kentucky basketball, but the battle for the soul of small-town America.A story of inspiration and poignancy, filled with moments of drama on and off the court, Outside Shot shows that if it's hard to win basketball games, it can be even harder to win at life itself.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    The book has a rich mix of illustrations and anecdotal stories that tells you how you can become an entrepreneur even if you are a student, home-maker or have a full time job and if you are risk-averse.Read this book if you are about to launch your first start-up, or if you’re thinking of doing so.The road-map explained here will:- Tell you how you can realize your dream of being an entrepreneur even if you have a full-time job- Provide you with a widely tested and proven methodology that will dramatically reduce your risk of failure- Help your offering to sell and be profitable before any significant investments are made- Rapidly increase the valuation of your start-up before you take outside funding- Help you create a start-up that YOU would enjoy building — one that’s aligned with your goals in life and leverages your personalstrengths

    Whether you re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career. Topics include how to evaluate your own work, how to submit art, how to present work to the public, how to avoid distractions in the studio, and much more.

    They're part of what makes us uniquely us. But not everybody knows how to make their dreams come true.Let best-selling author and leadership expert John Maxwell guide you through proven ways to bring your dreams to life. Under his instruction and encouragement, you'll discover ways to maximize your gifts to really make a difference and succeed in your personal dreams.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    It's romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires putting yourself on the line, disrupting the status quo, and surfacing hidden conflict. And when people resist and push back, there's a strong temptation to play it safe. Those who choose to lead plunge in, take the risks, and sometimes get burned. But it doesn't have to be that way say renowned leadership experts Ronald Heifetz and Marty Linsky. In Leadership on the Line, they show how it's possible to make a difference without getting "taken out" or pushed aside. They present everyday tools that give equal weight to the dangerous work of leading change and the critical importance of personal survival. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership. Whether you're a parent or a politician, a CEO or a community activist, this practical book shows how you can exercise leadership and survive and thrive to enjoy the fruits of your labor.

    Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.

    But most organizations fail to realize this potentially extraordinary source of revenue-enhancing ideas. The authors of "Ideas Are Free use real-world examples from their work with hundreds of organizations to show how to exploit the virtually free, perpetually renewable resource of employee ideas. The book explains how sustainable competitive advantages in areas ranging from productivity and responsiveness to cost reduction and quality assurance are only possible with the attention to detail that comes from getting and implementing large numbers of ideas from employees. Subjects include how to make ideas part of everyone's job, how to set up and run an effective process for handling ideas, how to help people come up with more and better ideas, and how a strong flow of ideas can have a profound impact on an organization's culture.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!

    The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days.We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.