They treat it as a craft. They are professionals. In The Clean Coder: A Code of Conduct for Professional Programmers, legendary software expert Robert C. Martin introduces the disciplines, techniques, tools, and practices of true software craftsmanship. This book is packed with practical advice-about everything from estimating and coding to refactoring and testing. It covers much more than technique: It is about attitude. Martin shows how to approach software development with honor, self-respect, and pride; work well and work clean; communicate and estimate faithfully; face difficult decisions with clarity and honesty; and understand that deep knowledge comes with a responsibility to act. Readers will learn What it means to behave as a true software craftsman How to deal with conflict, tight schedules, and unreasonable managers How to get into the flow of coding, and get past writer's block How to handle unrelenting pressure and avoid burnout How to combine enduring attitudes with new development paradigms How to manage your time, and avoid blind alleys, marshes, bogs, and swamps How to foster environments where programmers and teams can thrive When to say "No"-and how to say it When to say "Yes"-and what yes really means Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn't written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them-and earn the pride and fulfillment that they alone possess.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    Not any more. Wordpress makes it possible for anyone to create and run a professional looking website.While Wordpress is an amazing tool, the truth is it does have a steep learning curve, even if you have built websites before. Therefore, the goal of this book is to take anyone, even a complete beginner and get them building a professional looking website. I'll hold your hand, step-by-step, all the way. As I was planning this book, I made one decision early on. I wanted to use screenshots of everything, so the reader wasn't left looking for something on their screen that I was describing in text. This book has screenshots. I haven't counted them all, but it must be close to 300. These screenshots will help you find the things I am talking about. They'll help you check your settings and options against the screenshot of mine. No more doubt, no more wondering if you have it correct. Look, compare and move on to the next section.With so many screenshots, you may be worried that the text might be a little on the skimpy side. No need to worry there. I have described in the minutest detail, every step on your journey to a great looking website. In all, this book has over 35,000 words. This book will cut your learning curve associated with WordpressEvery chapter of the book ends with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient at using Wordpress, you'll become confident & enjoy using Wordpress.

    If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

    Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

    Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will:Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business.The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors:Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin.For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail:http: //drupaleasy.com/podcast/2011/08/drupal...

    It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.

    With this book, new UX designers will learn the practical skills they need to get started in the field, skills that can be immediately applied to real-world UX projects. "UX for Beginners" is broken into one hundred short, illustrated lessons, a user-friendly approach that makes learning fun and gives you the foundation you need to succeed as a UX designer. This book is based on the popular UX Crash Course blog at The Hipper Element, which has more than 400,000 readers."

    This edition has been revised and edited by Pulitzer Prize-winning biographer Justin Kaplan.

    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

    But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.Discover how microservices allow you to align your system design with your organization's goalsLearn options for integrating a service with the rest of your systemTake an incremental approach when splitting monolithic codebasesDeploy individual microservices through continuous integrationExamine the complexities of testing and monitoring distributed servicesManage security with user-to-service and service-to-service modelsUnderstand the challenges of scaling microservice architectures

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization.The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

    The highly readable texts and over 800 beautiful full-color images come together in a unique way to convey hidden dimensions of meaning. Each of the ca. 350 essays examines a given symbol’s psychic background, and how it evokes psychic processes and dynamics. Etymological roots, the play of opposites, paradox and shadow, the ways in which diverse cultures have engaged a symbolic image—all these factors are taken into consideration.Authored by writers from the fields of psychology, religion, art, literature, and comparative myth, the essays flow into each other in ways that mirror the psyche’s unexpected convergences. There are no pat definitions of the kind that tend to collapse a symbol; a still vital symbol remains partially unknown, compels our attention and unfolds in new meanings and manifestations over time. Rather than merely categorize, The Book of Symbols illuminates how to move from the visual experience of a symbolic image in art, religion, life, or dreams to directly experiencing its personal and psychological resonance.The Book of Symbols sets new standards for thoughtful exploration of symbols and their meanings, and will appeal to a wide range of readers: artists, designers, dreamers and dream interpreters, psychotherapists, self-helpers, gamers, comic book readers, religious and spiritual searchers, writers, students, and anyone curious about the power of archetypal images.

    Written by the lead technical writer at one of Silicon Valley's most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.