All you need is desire; the rest is in this book!Built using the acclaimed The 20-Minute Networking Meeting--Executive Edition networking model lauded by business leaders around the world, the Professional Edition puts you in control of your job-search discussions and, ultimately, your career.Taking the best elements of the best networkers from a multitude of industries and professions, combined with 40 years of the authors' own experience, the Professional Edition culminates in a highly productive networking approach from a hiring perspective. In this book, learn what networking (really) is, and how to: * Master the 5 most important parts of a networking meeting * Create a networking agenda * Construct key questions to lead a discussion * Expand a professional network with more names * Break into the "Invisible/Hidden Job Market" (where over 70% of all jobs are obtained) * Make a networking meeting more effective, efficient, and mutually beneficial* Execute the above (and much more)-- inside of 20 minutes * Maintain your new network throughout your career!Chock full of real-world scenarios, short stories, meeting examples, and dozens of tips and observations from hiring authorities and recruiting experts, the Professional Edition is an end-to-end lesson on job-search networking, founded on the premises of gratitude, positivity, and reciprocity.Specifically constructed to clarify and simplify networking for job-search, the Professional Edition was written for even the most introverted networker and is rounded out with a complete set of readiness worksheets that guide the reader through actual networking preparation, with fully written stories that show the entire The 20-Minute Networking Meeting model in action.

    

    With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we dont dream of being great managers, it's just that we havent found a practical and efficient way to do it. Until now . . . The fictional company in this remarkable book is grappling with real problems of high turnover and low morale -- so the managers begin to investigate what really drives the employees. What they discover is that the key to motivation isnt necessarily the promise of a bigger paycheck or title, but rather the fulfillment of crucial personal dreams. They also learned that people at every level need to be offered specific kinds of help and encouragement -- or our dreams will forever remain just dreams as we grow dissatisfied with our lives and jobs. Beginning with his important thought that a company can only become the-best-version-of-itself to the extent that its employees are becoming better-versions-of-themselves, Matthew Kelly explores the connection between the dreams we are chasing personally and the way we all engage at work. Tackling head-on the growing problem of employee disengagement, Kelly explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams. The power of The Dream Manager is that simply becoming aware of the concept will change the way you manage and relate to people instantly and forever. What's your dream?

    You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

    The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to: Adapt your career plans as you change, the people around you change, and industries change Develop a competitive advantage to win the best jobs and opportunities Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships Find the unique breakout opportunities that massively accelerate career growth Take proactive risks to become more resilient to industry tsunamis Tap your network for information and intelligence that help you make smarter decisions A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.©2012 Reid Hoffman (P)2012 Random House

    In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use. Halvorson expands on her immensely popular blog post to give more detail on each of her nine suggested actions-from getting specific about goals and aggressively monitoring your achievements to understanding the importance of having "grit." By emphasizing what successful people do consistently and effectively, Halvorson provides the path to help you accomplish your goals, once and for all.

    This companion to What Color Is Your Parachute?, the best-selling job-hunting book in the world, has been completely rewritten for our changing times and includes hundreds of updated website recommendations and descriptions. The Guide to Job-Hunting Online shows you how to quickly find the data that will be most helpful to you, how to identify and research the places where you will most enjoy working, how to leverage the power of social networking sites, and how to use your Internet time most effectively, avoiding the common pitfalls and setting you up for success.

    Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

    So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

    And be advised: Those who are the best prepared to effectively compete in today’s still dynamic job market will have the best chance to be hired for one of these new jobs.Here is another factor to consider in today’s job market: According to LinkedIn, up to 50% of currently employed men and women say they are interested in exploring new career opportunities. Altogether, then, it is estimated that as many as 70 million people are now (or soon will be) competing for a finite number of available jobs.If you count yourself among those who want to explore new career opportunities in today's expanding job market, are you adequately prepared to successfully compete? If not, top professional "headhunter" and best-selling job-hunting book author Skip Freeman can show you how to get prepared and land the job of your dreams!In "Headhunter” Hiring Secrets, Skip shows you how you can adopt and implement the time-tested tactics and strategies he has successfuly used for over a decade in his executive recruiting firm, The HTW (Hire to Win) Group, to turn your job search into a job found!Attesting to the effectiveness of his firm's approach and candidate coaching & preparation is this fact: Whenever candidates The HTW Group presents to hiring company clients go up against candidates either going it alone or being presented by other recruiting firms, The HTW Group candidates walk away with the job offer SEVEN out of TEN times! Using an easy-to-follow, step-by-step approach, Skip shows you how to . . . Avoid the “shadows on the wall” syndrome (saying or doing something during an interview that makes the hiring manager uneasy about your candidacy). ”Lead the Witness,” i.e., the hiring manager, to take the interview in the direction you desire. Ask questions Superstars ask during a job interview. Answer tricky “Gotcha!” questions, e.g., “Tell me about yourself.” “How do you get along with your current boss?” “Why should I hire you?” Close the interview on a high note, making sure you not only stand out from the competition, but also that you stay in the game! And much, much more!Also prominently featured in ”Headhunter” Hiring Secrets are time-tested examples of . . . Job-winning resumes. Targeted, effective cover letters. A wide variety of telephone scripts that actually work. Direct mail letters to use in campaigns.

    50 Ways to Get a Job aims to fix that. Job search expert Dev Aujla created 50WaysToGetAJob.com as a way to offer practical, tangible steps to finding (and getting) the right job for you. Within only a few months, over 400,000 people used the site, and Aujla was able to gather data from thousands of individual job searches. In this cleverly constructed guide, Aujla presents the tried-and-tested steps to not only getting hired, but also the secrets to staying motivated and energized throughout the job hunting process.Filled with practical quick-step exercises, this book is designed so you can pick your path through the process, starting where it feels the most natural:- Feeling stuck? Start by sending a "looking for a job" email to five close friends.- Not sure what sort of job you want? Write some creative nonfiction about yourself.- Feeling overwhelmed? Learn the benefits of forty-five minutes of unplugged bliss.- Going on an interview? Practice with a conversation guide.Whether you've just decided to start the hunt or you're gearing up for a big interview, 50 Ways to Get a Job will keep you poised, on-track, and motivated right up to landing your dream career.

    In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

    A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

    We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

    Using Cates's easy-to-master referral-based selling techniques, readers:Work less and earn more by getting existing customers to work for them generating high-quality referralsTurn every business contact into a relationship and every relationship into a sales success story