Buddhism is an agnostic religion. It neither acknowledges the existence of a god nor denies it. It simply teaches that we must live by a moral code because it is our nature to do so, regardless of whether a god exists or not. To choose good in the hopes of reward, while avoiding evil out of fear of punishment, is not true goodness. It is sheer hypocrisy — a selfish desire to do something in return for our own benefit. To understand the Four Noble Truths and the Eightfold Path, we first have to understand the word “dukkha.” This is often mistranslated into English as “suffering,” giving people the idea that Buddhism is a pessimistic religion. Nothing can possibly be further from the truth. While dukkha can certainly be understood to mean “suffering,” it would be more accurate to translate this word as “anxiety,” “stress,” or “dissatisfaction.” This book endeavors to explain the Buddha’s perspective on dukkha, and how one can live in spite of it, even striving to move beyond it. If you’re ready to learn more about dukkha and the path to liberation, let’s get started! Here Is A Preview Of What You'll Learn... About Buddhist Diversity Understanding Dukkha The Four Noble Truths The Eightfold Path Panna – Wisdom Śila – Ethical Conduct Samādhi – Concentration Nibbāna – Blown Out Much, much more! Download your copy today! Tags: eight-fold path, nirvana, the four noble truths and the eightfold path, four noble truths and eightfold path, buddhism, buddhist, theraveda buddhism, Eightfold Path, four noble truths, nibbana, eightfold path of buddhism, the eightfold path, noble eightfold path, eight fold path

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a must-read for all serious traders." -Louis B. Mendelsohn, creator of VantagePoint Intermarket Analysis software "John Murphy's Intermarket Analysis should be on the desk of every trader and investor if they want to be positioned in the right markets at the right time." -Thom Hartle, President, Market Analytics, Inc. (www.thomhartle.com) "This book is full of valuable information. As a daily practitioner of intermarket analysis, I thought I knew most aspects of this invaluable subject, but this book gave me several new ideas. I thoroughly recommend it for beginners and professionals." -Martin Pring, President of Pring.com and editor of the Intermarket Review Newsletter "Mr. Murphy's Intermarket Analysis is truly the most efficient and unambiguous way to define economic and fundamental relationships as they unfold in the market. It cuts through all of the conflicting economic news/views expressed each day to provide a clear picture of the 'here and now' in the global marketplace." -Dennis Hynes, Managing Director, R. W. Pressprich "Master Murphy is back with the quintessential look at intermarket analysis. The complex relationships among financial instruments have never been more important, and this book brings it all into focus. This is an essential read for all investors." -Andrew Bekoff, Technical Strategist, VDM NYSE Specialists "John Murphy is a legend in technical analysis, and a master at explaining precisely how the major markets impact each other. This updated version provides even more lessons from the past, plus fresh insights on current market trends." -Price Headley, BigTrends.com, author of Big Trends in Trading

    His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The Indispensable Milton Friedman: Essays on Politics and Economics. The only collection of Friedman’s writings to span his entire career, The Indispensable Milton Friedman: Essays on Politics and Economics features some of Friedman’s never-before-republished writings as well as the best and most timeless of his works.These exceptional essays not only illuminate the progression of Friedman’s thought, but explain how America might overcome some of its most difficult challenges. Broken into two sections, politics and economics, The Indispensable Milton Friedman shows how we can ultimately turn America around, and is more necessary than ever during this critical election year and time of economic uncertainty.

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea

    

    In The 30-Minute Stock Trader, Laurens will take you through all of the steps to create your own automated stock trading strategy that’s proven and based on historical price action data. He will also show you how to suit the strategy to your lifestyle. You simply need to follow your computer’s instructions, and you’ll never need to listen to the financial media again. In this book, you’ll discover: Why the classical investment approach most people use is doomed to fail Proof that automated trading works How to uncover your “trading personality” Three proven strategies—with exact numbers, entry and exit rules, and charts and graphs The “missing ingredient” to financial freedom The secret twelve-ingredient recipe of a profitable, automated trading strategy With The 30-Minute Stock Trader, you’ll have complete knowledge about how to build your own, personalized trading strategy to achieve financial freedom and live the way you choose.

    Xenophobia is rampant and commonly reflected in elections across the continent. Great Britain may hold a referendum on whether to abandon the union altogether. Spurred by anti-EU sentiments due to the euro crisis, national interests conflict with a shared vision for the future of Europe. Is it too late to preserve the union that generated unprecedented peace for more than half a century? This is no mere academic question with limited importance for America and the rest of the world. In the past decade, the EU has declined from a unified global power to a fractious confederation of states with staggering unemployment resentfully seeking relief from a reluctant Germany. If the EU collapses and the former member states are transformed again from partners into rivals, the US and the world will confront the serious economic and political consequences that follow. In a series of revealing interviews conducted by Dr. Gregor Peter Schmitz, George Soros -- a man of vast European experience whose personal past informs his present concerns -- offers trenchant commentary and concise, prescriptive advice: The euro crisis was not an inevitable consequence of integration, but a result of avoidable mistakes in politics, economics, and finance; and excessive faith in the self-regulating financial markets that Soros calls market fundamentalism inspired flawed institutional structures that call out for reform. Despite the considerable perils of this period, George Soros maintains his faith in the European Union as a model of open society. This book is a testament to his vision for a peaceful and productive Europe.

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!

    Rich is the other guy. Rich is having more than you currently have. But you can be rich and not feel it. And that's the problem. Andy Stanley is convinced that most of us are richer than we think. We just aren't very good at it. It's one thing to BE rich. Andy wants us to be GOOD at it!"How to Be Rich lays out clear principles for carrying that load, making sure your wealth remains a blessing not just for you, but for your family and community for generations to come."—DAVE RAMSEY, New York Times bestselling author and radio show host

    With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:• Tap into the new technologies that are changing the way businesses compete• Fuel performance by redesigning your organization’s practices around feedback• Learn techniques to move beyond intuition for better decision making• Understand why your strategy execution isn’t working—and how to fix it• Lead with authenticity by moving beyond your comfort zone• Transform your physical office space to promote creativity and productivityThis collection of best-selling articles includes:• “Reinventing Performance Management,” by Marcus Buckingham and Ashley Goodall• “The Transparency Trap,” by Ethan Bernstein• “Profits Without Prosperity,” by William Lazonick• “Outsmart Your Own Biases,” by Jack B. Soll, Katherine L. Milkman, and John W. Payne• “The 3-D Printing Revolution,” by Richard D’Aveni• “Why Strategy Execution Unravels—and What to Do About It,” by Donald Sull, Rebecca Homkes, and Charles Sull• “The Authenticity Paradox,” by Herminia Ibarra• “The Discipline of Business Experimentation,” by Stefan Thomke and Jim Manzi• “When Senior Managers Won’t Collaborate,” by Heidi K. Gardner• “Workspaces That Move People,” by Ben Waber, Jennifer Magnolfi, and Greg Lindsay• “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business,” by Marco Iansiti and Karim R. Lakhani

    Rockefeller * * *Download for FREE on Kindle Unlimited + Free BONUS Inside!* * * Read On Your Computer, MAC, Smartphone, Kindle Reader, iPad, or Tablet. John D. Rockefeller, the wealthiest man of all time, amassed a fortune as he led the Standard Oil Company to an unprecedented position of power in the industrial markets. In addition to being a successful businessman, he was also a generous philanthropist. But somewhere between the money he earned and the money he gave away lies a mystery that remains unsolved. How could someone so generous have been so hated in his time? How could someone so successful have been so despised by the public, the press, and the government? Was Rockefeller a villain or a hero? The truth is that he was both. Inside you will read about... ✓ The Son of Devil Bill and a Baptist Woman ✓ Rockefeller Finds Black Gold ✓ Standard Oil Company ✓ The Only Game in Town ✓ Give as Much as You Can ✓ Life and Legacy And much more! In an era which saw American businessmen accrue unprecedented power and wealth by means of practices that would later be judged illegal by the Supreme Court, Rockefeller saw his opportunities as both a gift from God and a responsibility to the public, with a dash of Darwinian survival tactics thrown in for good measure. Today’s captains of industry may not use the same techniques that Rockefeller employed, but in many ways, the bold entrepreneurs who dominate the stock market and the headlines are apprentices to his ruthless genius.