And with deadlines looming, you can't wait for inspiration to strike.That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatmnts — via hundreds of prompts designed to stimulate, quicken and expand your creative thinking.Use Idea Index to brainstorm ideas, to unclog your mind, and to explore different looks and approaches.The Idea Index — instant creative genius when you need it most!

    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

    This book makes visible the inner workings of some of the world's most iconic designs. From SLR camera to mantel clock to espresso machine, from iPad to bicycle to grand piano, every single component of each object is revealed. These disassembled objects show that even the most intricate of modern technologies can be broken down and understood, while beautifully illustrating the quality and elegance of older designs. Stunning photography is interspersed with essays by notable figures from the worlds of restoration, DIY, and design innovation who discuss historical examples of teardowns, disassembly, and reverse-engineering. Each photograph is itself a work of art and offers a reinterpretation of our familiar world. They connect people with the child-like joy of taking something apart to see how it works and will appeal to anyone with a curiosity about the material world.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    Collected here from various sources (including the Guardian and GQ America) are the best of his adventures. Always intrigued by our ability to believe the unbelievable, Jon meets the man preparing to welcome the aliens to earth, the woman trying to build a fully-conscious robotic replica of the love of her life and the Deal or No Deal contestants with a fool proof system to beat the Banker. Jon realises that it’s possible for our madness to be a force for good when he meets America’s real-life superheroes or a force for evil when he meets the Reverend ‘Death’ George Exoo, who has dubiously assisted in more than a hundred mercy killings.He goes to a UFO convention in the Nevada desert with Robbie Williams, asks Insane Clown Posse (who are possibly America’s nastiest rappers) whether it’s true they’ve actually been evangelical Christians all along and rummages through the extensive archives of Stanley Kubrick. Frequently hilarious, sometimes disturbing, always entertaining, these compelling encounters with people on the edge of madness will have you wondering just what we’re capable of.

    Includes a poster of Theodore Gray's iconic photographic periodic table of the elements! Based on seven years of research and photography by Theodore Gray and Nick Mann, The Elements presents the most complete and visually arresting representation available to the naked eye of every atom in the universe. Organized sequentially by atomic number, every element is represented by a big beautiful photograph that most closely represents it in its purest form. Several additional photographs show each element in slightly altered forms or as used in various practical ways. Also included are fascinating stories of the elements, as well as data on the properties of each, including atomic number, atomic symbol, atomic weight, density, atomic radius, as well as scales for electron filling order, state of matter, and an atomic emission spectrum. This of solid science and stunning artistic photographs is the perfect gift book for every sentient creature in the universe.

    But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the "brain attic"--Holmes's metaphor for how we store information and organize knowledge--Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes's unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world's most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

    Now Muratyan presents his unique observations in this delightful book, featuring visually striking graphics paired with witty, thought-provoking taglines that celebrate the special details of each city. Paris versus New York is a heartfelt gift to denizens of both cities and to those who dream of big-city romance.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Book lovers, rejoice! In this love letter to all things bookish, Jane Mount brings literary people, places, and things to life through her signature and vibrant illustrations. Readers will:• Tour the world's most beautiful bookstores• Test their knowledge of the written word with quizzes• Find their next great read in lovingly curated stacks of books• Sample the most famous fictional meals• Peek inside the workspaces of their favorite authorsA source of endless inspiration, literary facts and recommendations, and pure bookish joy, Bibliophile is sure to enchant book clubbers, English majors, poetry devotees, aspiring writers, and any and all who identify as bookworms.

    They contain diary entries, rants, interviews, and stories. They can be by one person or many, found in stores, traded at comic conventions, exchanged with friends, or given away for free. Zines are not a new idea: they’ve been around for years under various names (chapbooks, flyers, pamphlets). People with independent ideas have been getting their word out since before there were printing presses.This book is for anyone who wants to create their own zine. It’s for learning tips and tricks from contributors who have been at the fore front of the zine movement. It’s for getting inspired to put thoughts and ideas down on paper. It’s for learning how to design and print your own zine so you can put it in others’ hands. Whatcha Mean, What’s a Zine? is for anyone who has something to say.

    Some are paid well for their work, others not at all; some found their paths at a very young age, others later in life; many overcame great odds or upturned their lives in order to pursue what matters to them. These stories were collected over the past two years as part of a national outreach campaign, a first for StoryCorps, and most have never been published or broadcast until now.We meet a man from the barreros of Texas whose harrowing experiences in a family of migrant farmers inspired him to become a public defender. We meet a longtime waitress who takes pride in making regulars and newcomers alike feel at home in her Nashville diner. We meet a young man on the South Side of Chicago who became a teacher in order to help at-risk teenagers like the ones who killed his father get on the right track. We meet a woman from Little Rock who volunteers to help former inmates gain the skills and confidence they need to rejoin the workforce. Together they demonstrate how work can be about much more than just making a living, that chasing dreams and finding inspiration in unexpected places can transform a vocation into a calling. Their shared sense of passion, honor, and commitment brings deeper meaning and satisfaction to every aspect of their lives. An essential contribution to the beloved StoryCorps collection, Callings is an inspiring tribute to rewarding work and the American pursuit of happiness.

    A collaboration between writer, filmmaker and artist Miranda July and Harrell Fletcher, this book brings together the best of the popular website learningtoloveyoumore.com, which asks ordinary people to contribute to assignments posted on the site and features responses that are surprising, touching, imaginative, and often hilarious.

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.