It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    It blends practical and theoretical coverage, while maintaining an appropriate rigor and a clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. It is also the only graduate Investments text to offer an online homework management system, McGraw-Hill's "Connect Finance."

    Covering all areas of language which students at this level find difficult, this substantially revised and updated book retains the clarity, simplicity and accessibility of the first edition, adding to it new and redesigned units and appendices, modified right-hand page exercises and additional exercises. - Easy to use: 136 two-page units combine clear, accurate language presentation on left-hand pages with thorough, varied practice on facing pages. - New additional exercises offer further practice of grammar points from different groups of units. - Designed for self-study: learners choose and study problematic areas with the help of a new study guide. - Key section contains answers to all exercises and the study guide. - Appendices deal with irregular verbs, tense formation, modals, spelling, short forms and American English.

    Probing questions, the same ones that students often bring to the course, frame readable chapters that are packed with the most up-to-date scholarship available—in language students will understand. The authors use memorable examples mined from pop culture, history, psychology, biology, and everyday life to truly engage students in the study of gender and spark interest in sociological perspectives.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    

    As the field of environmental science continues to evolve, this highly readable guide presents a full spectrum of views and information for students to evaluate issues and make informed decisions. An extensive resource package integrates text and digital media in an easy-to-use format designed to assist instructors in classroom preparation.

    It covers all the major cutting-edge technologies of production automation and material handling, and how these technologies are used to construct modern manufacturing systems. Manufacturing Operations; Industrial Control Systems; Sensors, Actuators, and Other Control System Components; Numerical Control; Industrial Robotics; Discrete Control Using Programmable Logic Controllers and Personal Computers; Material Transport Systems; Storage Systems; Automatic Data Capture; Single Station Manufacturing Cells; Group Technology and Cellular Manufacturing; Flexible Manufacturing Systems; Manual Assembly Lines; Transfer Lines and Similar Automated Manufacturing Systems; Automated Assembly Systems; Statistical Process Control; Inspection Principles and Practices; Inspection Technologies; Product Design and CAD/CAM in the Production System; Process Planning and Concurrent Engineering; Production Planning and Control Systems; and Lean Production and Agile Manufacturing. For anyone interested in Automation, Production Systems, and Computer-Integrated Manufacturing.

    This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.

    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

    But, more often than not, there's no way to avoid it--even non-financial jobs venture into financial jargon and concepts. For those trying to get more done at the office, organize the dollars and cents in a small business or just in need of a refresher, there's no reason to turn to the average number-crunching class again. The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! This book uses the world of a kid's lemonade stand to teach the basics of financial language and records. You'll run your own lemonade stand and make it grow by creating signs to advertise it, borrowing money from Mom, buying lemons and sugar and selling to the whole neighborhood. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Know the difference between accrual vs. cash accounting methods--Create and understand an income statement and balance sheet--Track inventory using LIFO and FIFO--Create cash statements and understand cash flow and liquidity--Apply your new knowledge to real-life situations The revolutionary approach of The Accounting Game takes the typically mundane subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use! The Accounting Game is produced by Educational Discoveries, the training industry's leader in accelerative learning technology. More than 70,000 peoplehave graduated from The Accounting Game, the world's most successful one-day financial seminar.

    Next, it introduces the measurement and reporting of cash flows, analysis and interpretation of financial statements; cost-volume-profit analysis; full costing; budgeting, and capital investment decisions. Extensive self-assessment and review questions are included, along with a detailed glossary.

    Douglas Brown, is the classic second language acquisition text used by teacher education programs worldwide. Principles introduces key concepts through definitions of terms, thought-provoking questions, charts, and spiraling. New Classroom Connections encourage students to consider the implications of research for classroom pedagogy. An up-to-date bibliography and new glossary provide quick access to important works and key terminology in the field. The fifth edition takes a comprehensive look at foundations of language teaching through discussions of the latest research in the field, including: * Vygotsky's and Bakhtin's theories * Thorndike's law of effect * error treatment, noticing, recasts * intercultural communication * language policy and politics * corpus linguistics *hot topics in SLA * connectionism and emergentism * flow theory, willingness to communicate * strategies-based instruction * contrastive rhetoric * attribution theory, self-efficacy * output hypothesis Also by H.Douglas Brown: Teaching by Principles: An Interactive Approach to Language Pedagogy Language Assessment: Principles and Classroom Practices Strategies for Success: A Practical Guide to Learning English

    Like its predecessors, the seventh edition includes the absolute minimum of mathematical/statistical notation necessary to teach the material. Concepts are fully explained in simple, easy-to-understand language as they are presented, making the book an excellent source from which to learn and teach. After each discussion, readers are guided through real-world examples to show how book principles work in professional practice. Includes easy-to-understand explanations of difficult statistical topics, such as sampling distributions, relationship between confidence level and confidence interval, interpreting r-square. A complete package of teaching/learning aids is provided in every chapter, including chapter review exercises, chapter concepts tests,"Statistics at Work" conceptual cases, "Computer Database Exercises," "From the Textbook to the Real-World Examples." This ISBN is in two volumes Part A and Part B.

    While keeping the same basic approach and material as in earlier editions, the Third Edition more fully develops communicative and interactive language-learning activities. Some of the new features are: *Numerous real communication opportunities *More options for interactive work in pairs and groups *Additional open-ended communicative tasks for both speaking and writing *Expanded error analysis exercises *Interesting and lively new exercise material *Shorter units for easy class use The program components include the Student Book, Workbook, Chartbook, Teacher's Guide, and Companion Website. Also available: Understanding and Using English Grammar Interactive (a multimedia CD-ROM).