In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

    McGraw's 10 Life Laws will empower you to take responsibility for your own actions and break free from self-destructive patterns. Drawing upon more than fifteen years of experience, Dr. McGraw explores each of the 10 Life Laws necessary to succeed:Life Law #1: You either get it, or you don't.Strategy: Become one of those who gets it.Life Law #2: You create your own experience.Strategy: Acknowledge and accept accountability for your life.Life Law #3: People do what works.Strategy: Identify the payoffs that drive your behavior and that of others.Life Law #4: You cannot change what you do not acknowledge.Strategy: Get real with yourself about your life and everybody in it.Life Law #5: Life rewards action.Strategy: Make careful decisions and then pull the trigger.Life Law #6: There is no reality; only perception.Strategy: Identify the filters through which you view the world.Life Law #7: Life is managed; it is not cured.Strategy: Learn to take charge of your life.Life Law #8: We teach people how to treat us.Strategy: Own, rather than complain about, how people treat you.Life Law #9: There is power in forgiveness.Strategy: Open your eyes to what anger and resentment are doing to you.Life Law #10: You have to name it before you can claim it.Strategy: Get clear about what you want and take your turn.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars

    This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

    Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNINGThe ability to grasp the human dimension of every situationThe ability to know what questions to ask and when to ask themThe ability to see the challenge, and the solution, from every angleThe ability to communicate their vision passionately and persuasivelyThe ability to connect with others and create an enduring chemistryand 10 other universal attributes of winners.

    One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"

    Buses will pick them up where two previous bestsellers left off, with counsel that is both enjoyable and instructional. "The mood of the book is conversational, scriptural, with a touch of humor," Michelle says. "It's the kind of book I wanted, but couldn't find, so I had to write it!" Singles have been waiting too long to be caught up by human love. When they halt their pursuit and let God's love catch their hearts, they'll be on board for the greatest discovery of all -- His true purpose for them.

    Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.In "The Pirate's Dilemma," "VICE" magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society. Mason brings a passion and a breadth of intelligence to questions such as the following: How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual.With great wit and insight -- and a cast of characters that includes such icons as the Ramones, Andy Warhol, Madonna, Russell Simmons, and 50 Cent -- Mason uncovers the trends that have transformed countercultural scenes into burgeoning global industries and movements, ultimately changing our way of life.

    The pros and cons of the drug game mixed with sex, money, murder and mayhem will leave you in awe and still wanting more. Turning back the hands of time isn't an option after you've done dirt to so many.Loyalty is the key; treachery can be deadly; and vengeance isn't always sweet. Ceazia takes the world by storm and gets drawn deeper into the game than she could have ever imagined. The power of this woman will make you stand up, take notice, and realize that the power in the street isn't always at the barrel of the gun.

    Shortly after meeting her, he finds out he's part of a secret race of powerful people that has stayed hidden in humanity's shadow. While continuing to learn more about himself and his heritage, he is chased halfway across the country. On the run, and separated from Abby, he no longer knows who he can trust. All the while discovering a power inside him he doesn't understand, and never knew he had.The Dunamis Covenant is a new urban fantasy series from the author of the Deep space Endeavor sci-fi series. While this novel is geared towards adults, it is written for all ages in a family-friendly style. Thanks for checking it out. Enjoy!

    Maybe what you need are a few effective strategies to finally make the right moves. Even if you're very shy, a little on the quiet side, or simply not the social success you'd like to be, Love Tactics is here to help.This book presents dozens of techniques designed to help you win the love of that special someone. With each tactic, you'll find yourself becoming more enthusiastic, confident, and eager to approach the person of your dreams in an effort to win his or her love. Then, for those who have already found a romantic partner but have lost or are in danger of losing that person, the authors present tactics for winning back a lost love. The dream is in sight--and Love Tactics is all you need to make that dream a reality.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.