The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

    They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. Master Cisco CCENT/CCNA ICND1 100-105 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks This is the eBook edition of the CCENT/CCNA ICND1 100-105 Official Cert Guide. This eBook does not include the companion CD-ROM with practice exam that comes with the print edition.   CCENT/CCNA ICND1 100-105 Official Cert Guide presents you with an organized test-preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly.   CCENT/CCNA ICND1 100-105 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Best-selling author and expert instructor Wendell Odom shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills.   This complete study package includes   ·         A test-preparation routine proven to help you pass the exams ·         Do I Know This Already? quizzes, which enable you to decide how much time you need to spend on each section ·         Chapter-ending and part-ending exercises, which help you drill on key concepts you must know thoroughly ·         Troubleshooting sections, which help you master the complex scenarios you will face on the exam ·         A free copy of the CCENT ICND1 100-105 Network Simulator Lite software, complete with meaningful lab exercises that help you hone your hands-on skills with the command-line interface for routers and switches ·         Links to a series of hands-on config labs developed by the author ·         Online, interactive practice exercises that help you hone your knowledge ·         More than 90 minutes of video mentoring from the author ·         A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies ·         Study plan suggestions and templates to help you organize and optimize your study time   Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, video instruction, and hands-on labs, this official study guide helps you master the concepts and techniques that ensure your exam success.   This official study guide helps you master all the topics on the CCENT/CCNA ICND1 exam, including ·         Networking fundamentals ·         Implementing basic Ethernet LANs ·         Ethernet LANs: design, VLANs, and troubleshooting ·         IPv4 addressing and subnetting ·         Implementing IPv4 ·         IPv4 design and troubleshooting ...

    Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.

    A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

    With a net worth of $77.1 billion, the billionaire investor's fabled business acumen has inspired everything from investment books to college courses. He is known to favor long-term investment strategies, like dollar cost averaging, which encourages the regular purchase of the same investment over time. He also has long-standing holdings in the Coca-Cola Company, Apple, and American Express among others. His now infamous letters to Berkshire Hathaway shareholders help shed light into how the man they call the “Oracle of Omaha,” reads the tealeaves.This book takes a look at Buffett’s life. From humble beginnings in Omaha, up to present day where the 86 year old is still going strong. We take a look at his first taste of business at the ripe old age of 6, following on with his major successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING*  25 Most Memorable Quotes & 15 Success Principles to Live by Don't wait, grab your copy today!

    The top-selling CS review book written by students and IMGs who recently passed 100+ high-yield minicases by chief complaint 30 complete cases simulate the exam experience Contains new Patient Encounters, including telephone interviews Perfect for group or solo study YOUR COMPLETE CS SURVIVAL GUIDE FROM THE AUTHORS OF FIRST AID FOR THE USMLE STEP 1 INSIDER ADVICE FOR STEP 2 CS SUCCESS New miniguide shows US students and IMGs how best to use this book Revised by test veterans to reflect the 2005--2006 exam experience Each complete case features standardized patient checklists and a recommended clinical approach Minicases represent the major chief complaints and diagnoses seen on the Step 2 CS Proven strategies for the patient encounter and patient note High-yield, must-know facts on patient diagnosis and workup.

    Includes a comprehensive chapter on stochastic models for digital image processing. Covers aspects of image representation including luminance, color, spatial and temporal properties of vision, and digitization. Explores various image processing techniques. Discusses algorithm development (software/firmware) for image transforms, enhancement, reconstruction, and image coding.

    This text is user-focused and has been highly updated including topics, pictures and examples. The Williams text contains less theory and more application to engage students who might be more familiar with technology. Continually published and updated for over 15 years, Using Information Technology was the first text to foresee and define the impact of digital convergence--the fusion of computers and communications. It was also the first text to acknowledge the new priorities imposed by the Internet and World Wide Web and bring discussion of them from late in the course to the beginning. Today, it is directed toward the "Always On" generation that is at ease with digital technology--comfortable with iPhones, MySpace, Facebook, Twitter, Wikipedia, and the blogosphere--but not always savvy about its processes, possibilities, and liabilities. This 8th edition continues to address the two most significant challenges that instructors face in teaching this course: -Trying to make the course interesting and challenging, and -Trying to teach to students with a variety of computer backgrounds. In addition, this text correlates with Simnet Online for full integration of resources within the Computing Concepts course.

    In this new first edition, well-known author Behrouz Forouzan uses his accessible writing style and visual approach to simplify the difficult concepts of cryptography and network security. This edition also provides a website that includes Powerpoint files as well as instructor and students solutions manuals. Forouzan presents difficult security topics from the ground up. A gentle introduction to the fundamentals of number theory is provided in the opening chapters, paving the way for the student to move on to more complex security and cryptography topics. Difficult math concepts are organized in appendices at the end of each chapter so that students can first learn the principles, then apply the technical background. Hundreds of examples, as well as fully coded programs, round out a practical, hands-on approach which encourages students to test the material they are learning.

    We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and ·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    The Inclusive Classroom: Strategies for Effective Instruction provides a wealth of practical and proven strategies for successfully including students with disabilities in general education classrooms. The text is unique for its three-part coverage of fundamentals of teaching students with special needs (including legal and professional issues, and characteristics of students with special needs); effective general teaching practices (including such topics as strategies for behavior management, improving motivation, increasing attention and memory, and improving study skills); and inclusive practices in specific subject areas (including literacy, math, science and social studies, vocational and other areas). This approach allows readers to understand students with special learning needs, effective general practices for inclusive instruction, and content-specific strategies. The overall approach is one of effective instruction, those practices that are most closely aligned with academic success.