He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

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    Everything you need to know to get the most bang from your Prime bucks.

    Jakes challenges the faithful to be more effective in earning their livelihoods by providing a diverse range of strategies that will turn their work life into an abundant life. While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more

    David Frum urges a Republican party that is culturally modern, economically inclusive, and environmentally responsible - a party that can meet the challenges of the Obama years and lead a diverse America to a new age of freedom and prosperity.

    In The Power of Attitude, entrepreneur Mac Anderson presents some strong suggestions that can guide readers toward success. A complement to his first book The Nature of Success, this book features the same powerful imagery but emphasizes the internal workings of the mind and heart that drive a person in productive paths. As founder of Successories, the leading manufacturer of inspirational and motivational wall decor, Anderson practices what he preaches with notable results. In his introduction, he writes of his hope to "energize and inspire you to live the life of your dreams, and then also to make a positive difference in the lives of others."

    Some think it could be the answer to greed, and globalism. Some even argue that it’s the best way to obey Christ’s command to help the poor. Let’s give socialism a fresh chance, they say. A democratic socialism this time, friendly to religion and ordered to the common good, as the Church says the economy should be. In Can a Catholic Be a Socialist?, Trent Horn and Catherine R. Pakaluk refute this tempting but false notion. Drawing on Scripture, history, Catholic social teaching, and basic economic reality, they show beyond a doubt that Catholicism and socialism are utterly incompatible. Along the way, they debunk many of the common claims used to keep afloat the fantasy of a Christian-socialist hybrid, including: -Since the early Christians kept their property in common, so should we. -Jesus would be in favor an economic system that guarantees everyone food, health care, and education. -The Church teaches that Catholics must find a “third way” between the extremes of Communism and capitalism. -Socialism would work if it were just done right, like in Sweden. Although there is no one “Catholic” economic system, Can a Catholic Be a Socialist? helps you understand commonsense economic principles that are truly in line with the Faith. For we all should work for an economy that gives life, fostering prosperity and the common good while providing opportunities to practice temperance and charity.

    But where do you start?Do you invest near where you live, or wherever yields are best? Do you rent to families, or professionals, or students? Should you be trawling through Rightmove or lurking at property auctions?This short book covers the big questions you should be asking yourself before you so much as glance at an estate agent's window. It contains a jargon-free explanation of basic investment principles, summaries of the major post-crunch investment strategies, and advice on developing a mindset that will support your long-term success.You'll learn...- How to pick an investment strategy that matches your skills and goals- The only three calculations you need to know to size up any deal- An overview of every major investment approach, from the most boring to the probably-not-a-good-idea-but-here-you-go-anyway- How to (safely and sustainably) stretch a limited pot of cash to build whatever size portfolio you want...although you will need to endure some pretty shocking jokes along the way. Sorry about that.

    Using real-world examples and simple language, it lucidly illustrates what derivatives are and why they are so powerful. This second edition of "All About Derivatives" provides a rock-solid foundation on: The most common contracts available to you in today's marketKey concepts such as cost of carry, settlement, valuation, and payoffProven methods for establishing fair valueHow leverage can work for you--and against youThe various derivative contracts traded today, including forwards, futures, swaps, and optionsPricing methods and mathematics for determining fair valueHedging strategies for managing and reducing different types of riskINCLUDES A BRAND-NEW CHAPTER ON THE ROLEDERIVATIVES PLAYED IN THE 2008 FINANCIAL MELTDOWN

    He goes diving with lobster fishermen in Nicaragua who are dying in their hundreds to keep the restaurant tables of the US well stocked. He ventures into war-torn Congo to find out what the developed world's insatiable demand for tin means for local miners. And he risks falling foul of the authorities in Laos as he covertly visits the country's burgeoning rubber plantations, established to supply Chinese factories that in turn supply the West with consumer goods. In the process, he tests accepted economic wisdom on the best way to create a fairer world -- and suggests a simpler but potentially far more radical solution.

    Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

    We are in an age of abundance, overspending, mass consumerism, Dollar Tree hauls, and poor food choices. We have storage units for all our "stuff" and we are over our heads in debt and soaking in stress. This book is short but filled with inspiration and tips to overhaul the families lifestyle to one of simple, humble living, and sustainability. This is the way we live debt free and under one very small paycheck for a family of four. We live like middle class although by the government charts we are just above the poverty line. Ha! How silly. We eat organics, drink good coffee and dress well, living in a charming cottage and drive fairly attractive cars. We are happy, healthy and thriving. How do we live well on so little? I stay home to tend to the family, cook almost everything from scratch, and my front and back yards are now kitchen gardens. Brew up some coffee and come join me to see just how this lady does it.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.