In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.

    Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees. They believe they’re unique, yet somehow they’re all exactly the same, talking about how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They’re also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs. You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being.

    Is it?She says she agrees. Does she?The interview went great - or did it?He said he'd never do it again. But he did.Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that drive body languageWhy the face is the least likely place to gauge a person's true feelingsWhat thumbs, feet, and eyelids reveal about moods and motivesThe most powerful behaviors that reveal our confidence and true sentimentsSimple nonverbals that instantly establish trustSimple nonverbals that instantly communicate authorityFilled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

    New and affordable recording technologies have made it easier than ever to record music at home, and sell it online and at performances. As a result, musicians are finding it easier to achieve their musical goals.In this updated and expanded edition, three new chapters address the business end of running a record label, exploring alternative markets for all genres of music, and maximizing the use of the Internet. The revision also includes dozens of new comments by experts on today's music market. Anyone seeking to be the next Ian MacKaye or Sean “P. Diddy” Combs couldn't take a better first step.

    As a result, romantic hopes are often replaced with disappointment in the home. But it doesn’t have to stay that way.The Love Dare, as featured in the popular new movie Fireproof (from the makers of Facing the Giants), is a 40-day challenge for husbands and wives to understand and practice unconditional love. Whether your marriage is hanging by a thread or healthy and strong, The Love Dare is a journey you need to take. It’s time to learn the keys to finding true intimacy and developing a dynamic marriage. Take the dare!

    I stroked his cheek, whispered, it’s really you…Dov and Yitzhak live in a small village in the mountains of Hungary, isolated both from the world and from the horrors of the war. But one day in 1944, everything changes. The Nazis storm the homes of the Jewish villagers and inform them they have one hour. One hour before the train will take them to Auschwitz.Six decades later, from the safety of their living rooms at home in Israel, the brothers finally break their silence to a friend who will never let their stories be forgotten.Told in a poetic style reminiscent of Atwood and Salinger, Malka Adler has penned a visceral yet essential read for those who have found strength, solace and above all, hope, in books like The Choice, The Librarian of Auschwitz and The Tattooist of Auschwitz.This paperback includes an exclusive 14-page P.S. section with an author Q, an Author’s Note and a reading group guide.Praise for The Brothers of Auschwitz‘I sat down and read this within a few hours, my wife is now reading it and it is bringing tears to her eyes’ Amazon reviewer‘The story is so incredible and the author writes so beautifully that it is impossible to stay indifferent. I gave the book to my mom and she called me after she finished crying and telling me how much she loved it’ Amazon reviewer‘It is a book we all must read, read in order to know … It is harsh, enthralling, earth-shattering, rattling – but we must. And nothing less’ Aliza Ziegler, Editor-in-Chief at Proza Books, Yedioth Ahronoth Publishing House‘Great courage is needed to write as Adler does – without softening, without beautifying, without leaving any room to imagination’ Yehudith Rotem, Haaretz newspaper‘This is a book we are not allowed not to read’ Leah Roditi, At Magazine

    the open road. protest and rebellion, the blues, youth, lost love, and sexuality. With adoration Tim Brookes explores these ideas and how they became entwined with the history of America. Shortly before his fiftieth birthday, baggage handlers destroyed his guitar, his twenty-two-year-old traveling companion. His wife promised to replace it with the guitar of his dreams, but Tim discovered that a dream guitar is built, not bought. He set out to find someone to make him the perfect guitar-- a quest that ended up a dirt road in the Green Mountains of Vermont. where an amiable cur mudgeon master-guitar-maker, Rick Davis, took a rare piece of cherry wood and went to work with saws, rasps, and files. Arriving with conquistadors and the colonists, the guitar found itself in an extraordinary variety of hands: those of miners and society ladies. lumberjacks and presidents wives, girls and boys courting in canoes and frolicking on picnics, Hawaiians, African-Americans. Cajuns, Jazz players rehearsing in a men's room in Atlantic City. spiritualists. singing cowboys of the silver screen. bluegrass musicians, and Beatles fans. Inventors and crackpots tinkered with it. In time it became American's instrument, the rhythm of its soundtrack. When Tim wasn't breathing over Rick's shoulder. he was trying to unvravel the symbolic associations a guitar bolds for so many of us, musicians and nonmusicians alike. His quest took him across the country.talking to historians. curators. and guitar makers. As David Spelman, founder and director of the New York Guitar Festival. raved: "Guitaris "a love to the guitar. from a guitar-loved extradinaire."

    Considine and many others.The photography in the Illustrated History is superlative, representing the works of the most celebrated photographers along with rare snapshots and long-lost photos from the early days of rock. Complete with detailed discographies on every important performer and genre, The Rolling Stone Illustrated History of Rock & Roll is an indispensable reference for every fan.

    17 selections from the critically acclaimed musical about Alexander Hamilton which debuted on Broadway in August 2015 to unprecedented advanced box office sales. Our collection features 17 selections in piano/vocal format from the music penned by Lin-Manuel Miranda, including: Alexander Hamilton * Burn * Dear Theodosia * Hurricane * It's Quiet Uptown * My Shot * One Last Time * Satisfied * That Would Be Enough * Washington on Your Side * You'll Be Back * and more. Also includes a biography of Miranda.

    You’ll learn:        •  13 different uses for Ziploc bags      •  How dental floss can double as a tape measure      •  Where to find the best street food in cities worldwide      •  How a digital camera can help you find your rental car      •  Why clearing your Web browser’s cache will lead to lower prices on airfare and hotel reservations      •  How to avoid long lines at the world’s most popular attractions

    Lebrecht compellingly demonstrates that classical recording has reached its end point, but this is not simply an expos? of decline and fall. It is, for the first time, the full story of a minor art form, analyzing the cultural revolution wrought by Schnabel, Toscanini, Callas, Rattle, the Three Tenors, and Charlotte Church. It is the story of how stars were made and broken by the record business; how a war criminal conspired with a concentration-camp victim to create a record empire; and how advancing technology, boardroom wars, public credulity and unscrupulous exploitation shaped the musical backdrop to our modern lives. The book ends with a suitable shrine to classical recording: the author's critical selection of the 100 most important recordings, and the 20 most appalling.Filled with memorable incidents and unforgettable personalities, from Goddard Lieberson, legendary head of CBS Masterworks who signed his letters as God; to Georg Solti, who turned the Chicago Symphony into the loudest symphony on earth - this is at once the captivating story of the life and death of classical recording and an opinionated, insider's guide to appreciating the genre, now and for years to come.

    Illustrations.

    For the first-time dad, useful and practical information about pregnancy, childbirth, and baby care, including: what to say--and what not to say--when you hear the news; taking care of moms-to-be; what childbirth feels like; crying, diapers, and bathtime; and baby-proofing the home.

    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.