It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

    How to Talk to Anyone: 51 Easy Conversation Topics You Can Use to Talk To Anyone Effortlessly addresses the major roadblocks keeping you from building connections and relationships through communication, and provides the best strategies to help you unleash your full potential as an excellent conversationalist.Inside, you’ll find: The main components of communication, and their importance in making conversations The basic guide to making good and proper conversations The art of choosing the best conversation topics and making small talks interesting and fulfilling The aces to use to influence and lead conversations  While other books seek for things you could learn outside, this book chooses to dig deep down into what is already inside you – fears, hidden talent, creativity, and that connection you feel with every human being – and using them to get your desired results in conversations. After reading this book, you will surely feel more confident in facing challenges that keep you tongue-tied and passive at parties, and more determined on being known for your wit, honesty, and charisma.So grab a copy now, and begin taking this journey towards a more confident, conversation-savvy, and interesting YOU!

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    It is the misunderstanding of the ‘function’ of individual thought systems that causes the problems, pain and suffering in the world. This ‘reactive’ thinking interferes with the flow of creative intelligence. When busy thinking subsides, new thought is available, and with it, innovation and resilience. The ‘trick,’ is simply to see how the ‘trick is done’. That’s it, no more. No processes, just an understanding. I point towards this understanding of the ‘human operating system’, which turns cause and effect, completely inside-out.What if you were able to live a perfect, happy life, effortlessly... right now!? What if you discovered the secret that has been talked about by mystics throughout the ages, that was not only incredibly simple but was also accessible to you without doing a thing? What if every area of your life could be improved with one realisation, one thought, one simple understanding? Damian Mark Smyth is a teacher of this understanding and he takes you through the most common misunderstandings and misconceptions to help you realise that humanity has, for the most part, been looking in the wrong direction when it comes to happiness. The ‘outside-in’ world of fame and money is not the way to be fulfilled - just look at the amount of rich and famous people in rehab and therapy. His approach is more in tune with who you really are. From relationships to money, the business environment, parenting to sport and even addiction, Damian will show you where the secret lies and how you too can access it.Here is what readers are saying about ‘DO NOTHING!’: I can’t believe how powerful this book is! “I’m impressed with this book. Read DO NOTHING! The wonders of the internal universe await.” Jack Pransky Ph.D (Author of ‘Somebody Should Have Told Us!’)This book is amazing!This is not the kind of book that teaches you, it is a book that TOUCHES you...I am now a big step closer to loving life.DO NOTHING! goes straight to your heart, it is a piece of music as much as a written text.It is very, very CONTAGIOUS!!! There is a happiness virus somewhere in the text! You open the book & have no choice but to get infected by itDO NOTHING’S chapter on money is one of the more useful things I’ve read in my life.Without this book, my life would be very different right now (and not in a good way!).DO NOTHING! is the missing link! Ever had trouble with stress, depression, anxiety, doubt or fear? This book will revolutionise the way you live.I just wish I’d read it earlier!! This is what the author, Damian Mark Smyth says himself about the Principles outlined within the pages of ‘DO NOTHING!’: “There are three formless facts that create our reality from moment to moment. Like gravity, they exist whether we believe them or not. With them, not only do we create our world through our thoughts, but we also create our world ‘of thought’. Merely by having an understanding of how they work allows us freedom from worry, stress and fear and opens us up to the infinite potential of the universe through creativity, compassion and love. And the way to access this inner source of wisdom is to DO NOTHING! Because we already have it. As the saying goes: “You are already enlightened, you just don’t know it yet...”

    Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Thus CHACHA CHAUDHARY was born in 1971.Tall and robust SABU, who is an inhabitant of planet Jupiter, gave Chaudhary an ideal company. A combination of wisdom and strength was formed to tackle any difficult task. It is said that " Chacha Chaudhary's brain works faster than a computer". Though both fight the criminals and tricksters, each episode ends with a touch of humour. The duo perform in lighter vein. The CHAUDHARY family consists of his wife Bini, a fat sharp tongue woman, Sabu, Rocket - the dog and Dag- Dag, an old truck who is half human- half machine. Chacha Chaudhary is the most popular Indian comics. More than 10 million readers enjoy this series regularly in newspapers and comic books in ten languages. A T.V. serial based on the comics has crossed 500 episodes and still continue to be telecast on premier channel "Sahara ONE".

    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

    Deputy Marshal in Kansas for a great deal of his life. As soon as his brother Tommy stops answering his letters, he gets extremely alarmed and decides to take matters into his own hands. When he puts a plan in place to travel to Texas, little does he know that a shattering surprise awaits him there; his brother has been found dead, next to the body of one of the most powerful ranchers in town. Will Lee manage to unravel the truth behind these enigmatic and shocking deaths?While Lee is still aghast, the local sheriff declares Tommy's death a suicide, and also accuses him of attempting robbery and murder. On the spur of the moment, the case is considered closed, which makes Lee highly suspicious. Feeling that they drag Tommy's name through the mud, he decides to defy the law and seek vindication. Will he succeed in this lonesome yet risky mission? How will he solve this demanding riddle and clear his brother's name?Lee's hazardous quest begins, having Susan Marsh and Ki'Somma, a young Cherokee medicine man, on his side. Doubts, lies, deceits, serious injuries as well as many other roadblocks will derange their endless undertaking. Will they manage to join forces triumphantly and complete this challenging mission? Or will Tommy always be remembered as a ruthless criminal?

    She is always on the trail of atrocious criminals but when her ruse is almost uncovered, her world turns upside down and she is desperate to find someone to pull her out of the fire. Luckily for her, she will partner up with Willem Stron, a lionhearted man and passing gambler who will pose as Kyle. Together they will join forces on a risky mission to guard a passing stagecoach with precious cargo. When their lives are on the line, will Willem eventually win Daisy's trust, so that they both succeed on this highly challenging undertaking?While Daisy and Willem are planning the perilous ambush, a deep affection grows for one another. Day by day, their lifetime adventure brings them closer, but they both know that if they want to stay on course, they will need to set their happily ever after aside. While struggling to focus on their quest, the sudden appearance of a wanted poster with Willem's face causes yet another series of menacing threats. How will Daisy and Willem react to this unexpected turn of events? Will they ever escape from this living nightmare and have a chance at love?When the stagecoach becomes targeted by a vicious local bandit and his gang, the two bounty hunters will deal with endless challenges that block their way. Will the legendary duo manage to protect the secretive cargo, and live to tell the tale? Or will the forces of corruption and greed overtake them at long last?A pulse-pounding drama, which will make you turn the pages with bated breath until the very last word. A must-read for fans of Western action and romance.

    Also useful on the evolution of Indian business and the modern economy.

    Bruce Knecht, former reporter for The Wall Street Journal and author of The Proving Ground and Hooked, describes the creation of an outsized yacht in a sweeping narrative centered on the men and women who made it happen. DOUG VON ALLMEN, a self-made man who grew up in a landlocked state dreaming of the ocean, was poised to build a 187-foot yacht that would cost $40 million. Lady Linda would not be among the very largest of the burgeoning fleet of oceangoing palaces, but Von Allmen vowed that it would be the best one ever made in the United States. Nothing would be ordinary. The interior walls would be made from rare species of burl wood, the floors paved with onyx and exotic types of marble, the furniture custom made, and the art specially commissioned. But the 2008 economic crisis changed everything. Von Allmen’s lifestyle suddenly became unaffordable. Then it got worse: desperate to reverse his losses, he fell for an audacious Ponzi scheme. Would Von Allmen be able to complete Lady Linda? Would the shipyard and its one thousand employees survive the financial meltdown? The divide between the very rich and everyone else had never been greater, yet the livelihoods of the workers, some of them illegal immigrants, and the yacht owners were inextricably intertwined. In a sweeping, high-stakes narrative, the critically acclaimed author of The Proving Ground and Hooked weaves Von Allmen’s story together with those of the men and women who are building his yacht. As the pursuit of opulence collides with the reality of economic decline, everyone involved in the massive project is forced to rethink the meaning of the American Dream.