Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

    

     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

    Evil just got a new address… After months on the run from an abusive relationship, Linda Green is ready to slow down and start her life over again. Exhausted from ever-present fear and stress, she yearns for the peace that a fresh start can bring. A fresh start she hopes to find at Blackburn Manor. The lush green trees and serene nature surrounding the manor feel so calming to her frazzled soul that Linda is ready to take advantage of everything this peaceful oasis has to offer. No internet, no distractions. It’s perfect. Until she sees the faces in the window. Not one to believe much in the supernatural, Linda shrugs it off as just a feeling. But the longer she’s at the manor, the more the feeling of uneasiness grows. From the creepy old neighbor who watches her every move to the moving shadows and unexplained phone calls in the middle of the night, something is just not right. She can trust no one. Not even herself. As Linda begins to uncover the history of the place, she is sure that something strange is going on at Blackburn Manor. Something sinister that hides in the shadows, deep within walls cloaked with secrets. Something that will stop at nothing to keep those secrets hidden. The Haunting of Blackburn Manor is a chilling supernatural tale of what happens when a woman’s search for sanctuary turns into a desperate and terrifying attempt to save her own life. Evil truly has a new address...

    Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

    In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you, as a business owner, use content to build your brand and drive your success?Blogging has become the ‘it’ career of the modern world and every business knows that blogging should be an integral part of their marketing and success, but it’s actually never been tougher to be shine in the digital storytelling landscape.No matter who are you – a mum at home, a budding fashion blogger or a small business owner –The Million Dollar Blog will be your ultimate guide to starting a successful blog or taking your existing blog to the next level.Through a combination of practical advice and interviews with some of the world’s most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.

    No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best.Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you’ll discover how to:-Use the rule of three to win any audience over-Prepare so you can be yourself – but better-Embrace the unknown and conquer any fearCapturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

    

    Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."--Jason Alba, CEO, JibberJobber.com; author, "I'm on LinkedIn--Now What ""Recruiters: read this book! You're going to need it. When people start following the advice in "Guerrilla Marketing for Job Hunters 2.0," you're going to be looking for a job."--Shelly Harrison, founder and CEO, Launch Pad"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."--Dave Opton, founder and CEO, ExecuNet.com"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience--in a cost-effective fashion."--Sam Zales, President, Zoom Information Inc."Don't get lost on the battlefield, win the war. "Guerrilla Marketing for Job Hunters 2.0" will give you the ammunition to get noticed."--Donato Diorio, CEO, Broadlook Technologies"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."--Gautam Godhwani, CEO, SimplyHired.com"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."--Steven Rothberg, founder, CollegeRecruiter.com"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."--Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."--Peter Clayton, CEO, Total Picture RadioP.S.--We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

    He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

    Friends seeing each other with new eyes. The hesitant touch of new lovers. A first glance. A first word. A first touch. A first kiss. Take a journey through thirteen erotic shorts, poems and art to relive that first-time feeling. Naughty Bedtime Stories: First Taste will stir the butterflies, curl the toes and send hearts racing. After all, nothing tastes as good as naughty feels…

    Gary Provost has a light-hearted style, but his message is clear and strong: Make Every Word Count.