No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

    But the biggest risks in investing are emotional and psychological. That's why you The Falcon Method is designed to force you to make good investment decisions even when you get emotional.One bad investment decision could ruin your entire financial future. With The Falcon Method, you'll learn how to protect yourself from market risk (and from your own emotions) so you never again have to face financial ruin.Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured.Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses.The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market, again and again, is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing.Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.If you're looking for a proven, step-by-step guide to getting higher returns in the stock market with less risk, this book is for you.You'll love this book if you are a fan of How to Day Trade for a Living by Andrew Aziz, The Total Money Makeover by Dave Ramsey, The Intelligent Investor by Benjamin Graham, and How to Make Money in Stocks by William J. O'Neil.Scroll up and click the "Buy Now" button to learn more.

    By revealing how top investors and traders think and act Steven Sears shows the stock market to be an undulating ocean of money, with seasoned investors reading the waves others cannot.Teaching readers to think about the market in radically different ways, "The Indomitable Investor" shows how to improve returns--and, just as importantly, avoid losses--with disciplines deployed by people who almost always do exactly the opposite of what Wall Street says to do.Laying bare great fallacies, the book explains that non-professional investors wrongly think the stock market is a place to make money, which is what Wall Street wants them to try to do. "The Indomitable Investor" says otherwise and shows how Wall Street's best investors have a completely different focus.Explains the critical ideas and insights of top traders and investors in language anyone can understand and implementPacked with material rarely shared off Wall Street that is used every day by professional investorsIntroduces the 17 most important words on Wall StreetTeaches critical skills, including: How to increase returns by focusing on risk, not potential profits; how to use the stock market's historical patterns to optimize investment decisions; understanding key relationships between stocks and the economy that predict what will happen to stocks and the broader market; how to increase mutual fund returns with an easy adjustment that redirects the bulk of profits to you--not mutual fund companies, and how to analyze information like seasoned investors to move beyond "statement of the obvious" news reports that turn ordinary investors into Dumb MoneyAccessible to readers of all backgrounds, including those with a limited understanding of investing, "The Indomitable Investor" will change how investors view the stock market, Wall Street, and themselves.

    Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father's commitment to pass on one of life's most important skills. Written by David W. Bianchi--an investor and lawyer with an economics degree from Tufts University--this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics.For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.

    Assists you in making your financial dreams come true while shedding light on an entirely new way of looking at, understanding, and appreciating the true nature of Earthly profits and heavenly wealth.

    Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.

    This new edition offers more advice on working with a bank to your greatest benefit, more information on how to grow your business, and much needed advice on what to expect and how to handle the 20+ employee stage.

    The few who know how money works take advantage of those who do not - the suckers. This book is designed to help you break the cycle of endless debt, foolish spending and financial cluelessness so you can stop being a sucker, start being a student and take control of your financial future.

    He worked for it. He figured it out. He failed. He learned. He wrote his own script.The key to his success? Confidence—informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you towards the best possible option. When key opportunities present themselves, you are ready to seize them.In It’s Your Move, one of the stars of Bravo’s hit TV series Million Dollar Listing Los Angeles shares invaluable and street-smart strategies for how to build your confidence, establish your reputation, master the knowledge you need to succeed, take the right risks, and course correct when you make a mistake. Drawing on his experiences negotiating multi-million dollar deals and offering impeccable service to his celebrity and high-profile clients, Altman shows you all the right moves to help you become better, stronger and more effective—whatever your profession or ambitions.

    He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.

    Failure proof your real estate investing by learning these essential principles. This book is a #1 Best Seller in commercial real estate books on Amazon. It is an easy-to-follow, proven step-by-step system that investors and real estate professionals use regularly while conducting their due diligence. It will help you to make informed, intelligent decisions when deciding whether to buy or NOT buy. You will learn how to avoid mistakes with costly consequences, create more value, and take decades off your learning curve with this essential information for buying investment property. Adhering to a proven system allows you to conduct due diligence faster, easier, and more efficiently, and you’re less likely to miss something. Here are just a few of the lessons you’ll learn: Negotiating the purchase and sale agreement – Discover what you MUST include in order to maximize your opportunities to negotiate further with the seller. (Super important to know.) Reviewing the leases – Not knowing what provisions to watch for could cost you dearly once you own it. Don't leave it up to chance that it will "work out." Uncovering hidden problems and issues – Sellers will NOT disclose these, so you need to know where to look for them. They will not "hand you a list of problems" about the property. Many of these issues could make or break your investment. Critical factors to consider during your financial analysis – A list of essential questions that MUST be addressed is included. Leaving these questions unanswered can be potentially devastating to an investment. Not over-paying – Make sure you’re getting all you deserve by getting credited fairly for items on the closing statement. This includes specific items to review with instructions on what to ask for to minimize your chances of getting taken advantage of and potentially losing big money. These fundamentals remain the same and are all applicable whether they are residential rental properties, industrial, retail, or office buildings. This system will help reduce risk and create value for all of them. In addition, the handbook includes: Physical and mechanical Inspection photos that show you what to look for and how to assess issues. Due diligence checklist Due diligence document checklist Sample tenant questionnaire – Lists essential questions that you should ask when conducting a tenant interview. This provides a wealth of information when done properly. Learn this or lose out. By having this valuable system, you will be more prepared and confident in your ability to negotiate, going up against ANY seller. Most investors, real estate brokers and commercial real estate professionals barely scratch the surface conducting their due diligence. Mainly because "they don't know what they don't know.” I’ve spent over 30 years helping investors buy and sell over 9 million square feet of property and witnessed the practices of professional and small investors.

    All that jargon, all those calculations – it’s a hard game to break into and even harder to get right from the start. On the other hand, learning the ropes opens the door to an exciting new way to calculate risk, find the right investments and ultimately make your bank balance happy.This book is here to teach you how to understand the options market from scratch. By the time you finish reading, you’ll know exactly how to navigate your choices – and how to make them with wisdom. Let's Get Started With Option Trading! Options trading is all about understanding what lies beneath the market and this guide will walk you through that exciting process.Give it ONE WEEK and you'll TRIPLE your chances of making a profit on the options market. Give it a month and you'll see you're not just confident enough to make investments at will, you’re doing so in the right way to make a tidy deposit into your trading account. In this book, we’ll cover: ·         The types of trade and how each one can bring you a profit.·         Strategies to make the very best use of your investment capital.·         How to see patterns in the market, how to spot great investments – and how to make money.·         And much, MUCH more. If You Don't Read This Guide, You Risk LOSING YOUR LIFE SAVINGS on the Options Market These methods has been proven to work – a hundred times over. This book will show you that understanding the basic principles of the options market is not nearly so unfathomable as it appeared from a distance. All it takes is a few easy steps and you’ll start to feel a difference within a few short days – and all for less than the cost of a pocket calculator. See the Difference in Less Than a Week... or Your Money Back! If you follow the chapters in this guide and you find they don't work (not gonna happen) or you feel like they’re not for you, simply click one button within 7 days and Amazon will return 100% of your money. That’s how confident I am the answer to your problem is found inside – You will learn how to successfully trade options.Just scroll up now and click the BUY NOW button to start making a profit, today!

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems