It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

       In Dream Team, acclaimed sports journalist Jack McCallum delivers the untold story of the greatest team ever assembled: the 1992 U.S. Olympic Men’s Basketball Team that captivated the world, kindled the hoop dreams of countless children around the planet, and remade the NBA into a global sensation.   As a senior staff writer for Sports Illustrated, McCallum enjoyed a courtside seat for the most exciting basketball spectacle on earth, covering the Dream Team from its inception to the gold medal ceremony in Barcelona. For the duration of the Olympics, he lived with, golfed with, and—most important—drank with some of the greatest players of the NBA’s Golden Age: Magic Johnson, the ebullient showman who shrugged off his recent diagnosis of HIV to become the team’s unquestioned captain and leader; Michael Jordan, the transcendent talent at the height of his powers as a player—and a marketing juggernaut; and Charles Barkley, the outspoken iconoclast whose utterances on and off the court threatened to ignite an international incident. Presiding over the entire traveling circus was the Dream Team’s beloved coach, Chuck Daly, whose laissez-faire approach proved instrumental in getting the most out of such disparate personalities and superstars such as Larry Bird, Patrick Ewing, and Scottie Pippen.   Drawing on fresh interviews with the players, McCallum provides the definitive account of the Dream Team phenomenon. He offers a behind-the-scenes look at the controversial selection process. He takes us inside the team’s Olympic suites for late-night card games and bull sessions where the players debate both the finer points of basketball and their respective places in the NBA pantheon. And he narrates a riveting possession-by-possession account of the legendary July 1992 intrasquad scrimmage that pitted the Dream Teamers against one another in what may have been the greatest pickup game—and the greatest exhibition of trash talk—in history.   In the twenty years since the Dream Team first captivated the world’s attention, its mystique has only grown—and so has its influence. The NBA is now flush with international stars, many of them inspired by the exuberant spirit of ’92. Dream Team vividly re-creates the moment when a once-in-a-millennium group of athletes came together, outperformed the hype, and changed the future of sports—one perfectly executed fast break at a time.  The Dream Team was . . .  Michael Jordan, Guard, Chicago Bulls Magic Johnson, Guard, Los Angeles Lakers Larry Bird, Forward, Boston Celtics Charles Barkley, Forward, Phoenix Suns Chris Mullin, Forward, Golden State Warriors Scottie Pippen, Forward, Chicago Bulls John Stockton, Guard, Utah Jazz Karl Malone, Forward, Utah Jazz David Robinson, Center, San Antonio Spurs Patrick Ewing, Center, New York Knicks Christian Laettner, Forward, Duke University Clyde Drexler, Guard, Portland Trailblazers

    After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen--there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

    The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’. How I Almost Blew It talks to some of India’s biggest entrepreneurs—Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others—to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons. In the book, Sidharth Rao narrates the tales of the start-up industry titans. The industry leaders covered in the book include: SANJEEV BIKHCHANDANI (Info Edge India - Naukri.com) KUNAL SHAH (FreeCharge) MURUGAVEL JANAKIRAMAN (Bharat Matrimony) AJIT BALAKRISHNAN (Rediff.com) ANUPAM MITTAL (People Group) ASHISH HEMRAJANI (BookMyShow) BRIJESH AGARWAL (IndiaMART) JITENDRA GUPTA (Citrus Pay) DEEPINDER GOYAL (Zomato) DEEP KALRA (MakeMyTrip) PRADEEP KAR (Microland) SATYAN GAJWANI (Times Internet) RAJESH JAIN (IndiaWorld) SAHIL BARUA (Delhivery) ALOK MITTAL (JobsAhead.com) R. RAMARAJ (Sify) GIRISH MATHRUBOOTHAM (Freshworks)

    Examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product.

    Now, in honor of the tenth anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

    Powers, a self-described self-reflection junkie, challenges readers to create a more joyful life by using an easily adapted process outlined in Oh shift! Drawing on her New Jersey upbringing, Powers couples a provocative approach with fearless humor and wit to provide readers with the inspiration to become true shift heads. Powers shares both personal vignettes and client success stories to drive the Oh, shift! message home and to showcase the benefits of shifting in today's world. Chapters aptly titled to fit the Oh, shift! message include: Shift or get off the pot, Why take a shift?, Shift happens, The f'n shift, Let's shoot the shift, Scared shiftless and many more. This is not your everyday self-help book. The title may be funny, but the content is powerfully life-changing. The book utilizes a specially designed layout to emphasize important points and to make it a quick and enjoyable read. It guarantees to get the reader totally shift-faced.

    In both high-pressure situations and everyday scenarios, in each meeting and email, we have the opportunity to empower our colleagues by using the right words.In Leadership is Language, Former US navy captain David Marquet expands on his bestselling leadership book Turn the Ship Around! and shows managers and leaders the next step in their development: how to enable their team through communication.Marquet outlines a set of principles and tools that help leaders inspire their people to take responsibility and address challenges without waiting to be told what to do, highlighting how small changes in language can lead to dramatic changes in a team's success and happiness.Praise for Turn the Ship Around!:'I don't know of a finer model of this kind of empowering leadership than Captain Marquet. And in the pages that follow you will find a model for your pathway' Stephen R. Covey, author of The 7 Habits of Highly Effective People'To say I'm a fan of David Marquet would be an understatement... I'm a fully fledged groupie. He is the kind of leader who comes around only once a generation. He is the kind of leader who doesn't just know how to lead, he knows how to build leaders. His ideas and lessons are invaluable to anyone who wants to build an organization that will outlive them' Simon Sinek, optimist and author of Start with Why

    This smart and pithy book focuses on a simple though vexing challenge: How can the leaders of an organization exhort their people to deliver on the most important goals?....It's rare to find a book like this that blends smart practice with intelligent articulation of how to get things done. Do yourself a favor. Buy it." --The Boston Globe"Making all of the moving parts of an organization function smoothly together is just plain hard work. By describing how he has done it, Mr. Bossidy has come up with a valuable and practical management guide that is must-reading for everyone who cares about business." --The New York Times"If you want to be a CEO--or if you are a CEO and want to keep your job--read Execution and put its principles to work." --Michael Dell, chairman and CEO, Dell Computer Corp."A how-to book for the can-do boss....If even half the corporations in America pondered their suggestions, the economy would be in much better shape. Moreover, Bossidy and Charan boast an impressive enough track record that anyone who wants to stay sharp at the helm will welcome their assistance." --BusinessWeek"Sound, practical advice on how to make things happen." --Ralph S. Larsen, chairman and CEO, Johnson & Johnson"Here's the real deal.... This is no-nonsense stuff.... The leaders who sweat the small stuff, hire the right people, make the tough decisions and stick around to see that they're carried out are the real winners.... Forget the swarmy memoirs, cheesy parables, advice for idiots, and leadership secrets of despots and barbarians. Getting it done is, according to Bossidy and Charan, the only way to grow." --The Miami Herald"Captures a lifetime of building winning formulas and puts them in a simple, practical context for executives at any level." --Ivan Seidenberg, president and CEO, Verizon

    But are those a Christian’s only options? The Voting Booth presents a third path for a new generation of Christians seeking to love both God and their neighbor. Written as a fictional dialogue between Christian, a confused voter, and three spirits of cultural engagement—Exodus, Exile, and Incarnation—The Voting Booth addresses many of the questions being asked by those struggling to follow Christ in our post-Christian age like: -How do I respond to those who view Christian faith as oppressive? -Why has Christianity become so political? -What role does fear have in Christian cultural engagement? -How should I interact with neighbors of other faiths? -Have Christians lost the “Culture War”? -How should I think about voting as a Christian? -What is the role of the Church in the culture? With engaging writing and surprising twists, The Voting Booth will challenge your assumptions and leave you with a new way of imagining your place in the culture. What others are saying about "The Voting Booth" "As an immigrant-turned-citizen facing only my second chance to vote in a presidential election, I am troubled by the options presented. Opinions from Christians abound, complete with blogs and Bible verses, but no clear path emerges. Skye’s allegory tale succinctly— if also slightly simplistically— represents the two dominant paradigms of Christian response: the call to escape, and the call to engage. He then offers a third perspective rooted in the incarnation. While the tale stops short of instruction, it is abounding in wisdom. This is an accessible read that provides a thoughtful way to name and evaluate the subconscious grids that undergird our approach to political engagement or disengagement. Best of all, it offers us a way to reflect on our perspective, posture, and purpose in a Christ-shaped way." -Glenn Packiam, Pastor at New Life Downtown "Skye Jethani is one of the most clear-headed, sober voices writing on faith and culture today. The Voting Booth raises questions many Christians wrestle with and provides answers that challenge and delight. In a time of political unrest and cultural upheaval, we can't afford to ignore what this book has to say." - Jonathan Merritt, author of Jesus is Better Than You Imagined; contributing writer for The Atlantic “In a creative and compelling way, Skye Jethani has written yet another book that pushes the American church in the right direction. His uncanny ability to put his finger up to the wind and chart the right direction forward is a huge help to our community as we navigate the increasingly treacherous waters of the secular west.” - John Mark Comer, pastor for teaching and vision at Bridgetown Church and author of Loveology. "In The Voting Booth, Skye Jethani beautifully crafts a dialogue between ‘Christian' and three personified postures we can take toward our culture. Eye-opening and thought provoking, Skye clearly illuminates the dominant but destructive attitudes that have dominated the American church for the last 100 years, and then shines a light on a better way. Highly recommended!” - Phil Vischer, creator of VeggieTales, What’s In The Bible, and The Phil Vischer Podcast.

    He shows how to manage your own psychology and your operations, be it working with co-founders, building a culture, or managing a board of directors. Brian also reveals the secrets of scaling a business and best practices for raising venture capital in Latin America. You will develop an understanding of the most critical parts of an investor term sheet, and gain perspective into the inner workings of the venture capital game.

    In the War of Art Pressfield identifies the enemy to living an authentic life – resistance. In Turning Pro, Pressfield teaches you how to defeat it.

    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.