The New Influencers: A Marketer's Guide to the New Social Media


Paul Gillin - 2007
    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

Why Gold? Why Now?: The War Against Your Wealth and How to Win It


E.B. Tucker - 2020
    

Rational Expectations: Asset Allocation for Investing Adults (Investing for Adults Book 4)


William J. Bernstein - 2014
    Continuing the theme of the Investing for Adults series, this full-length finance title is not for beginners, but rather assumes a fair degree of quantitative ability and finance knowledge. If you think you can time the market or pick stocks and mutual fund managers, or even if you think that you can formulate an optimally efficient mean-variance asset allocation with a black box, then learn some basic finance and come back in a few years.On the other hand, if you know your way around risk premiums and standard deviations and know who Irving Fisher and Benjamin Graham were, and if you want to sharpen your asset class skills, you’ve come to the right place.

Get Rich in Real Estate: Your Step-by-Step Guide to Acquiring Properties in NYC


Elliot Bogod - 2019
    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

Econometric Analysis


William H. Greene - 1990
    This title is aimed at courses in applied econometrics, political methodology, and sociological methods or a one-year graduate course in econometrics for social scientists.

Controversial Essays


Thomas Sowell - 2002
    One of conservatism's most articulate voices dissects today's most important economic, racial, political, education, legal, and social issues, sharing his entertaining and thought-provoking insights on a wide range of contentious subjects.

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--And Why This Time Isn't Different


Kenneth L. Fisher - 2011
    In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past.

Micro-Economic Theory


M.L. Jhingan - 1984
    

The Divine Right of Capital: Dethroning the Corporate Aristocracy


Marjorie Kelly - 2001
    The underlying illness is shareholder primacy. In The Divine Right of Capital, she shows that the corporate drive to maximize shareholder profits at any cost is not only out of step with democratic and free-market principles, but is detrimental to the long-term health of individual companies and the economy as a whole. Kelly offers a far-reaching solution to rebuild corporations in a way that serves all.

Naked Economics: Undressing the Dismal Science


Charles Wheelan - 2002
    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives


Michael A. Heller - 2008
    Why can’t we build them? 50 patent owners are blocking a major drug maker from creating a cancer cure. Why won’t they get out of the way? 90% of our broadcast spectrum sits idle while American cell phone service lags far behind Japan’s and Korea’s. Why are we wasting our airwaves? 98% of African American–owned farms have been sold off over the last century. Why can’t we stop the loss? All these problems are really the same problem—one whose solution would jump-start innovation, release trillions in productivity, and help revive our slumping economy.Every so often an idea comes along that transforms our understanding of how the world works. Michael Heller has discovered a market dynamic that no one knew existed. Usually, private ownership creates wealth, but too much ownership has the opposite effect—it creates gridlock. When too many people own pieces of one thing, whether a physical or intellectual resource, cooperation breaks down, wealth disappears, and everybody loses. Heller’s paradox is at the center of The Gridlock Economy. Today’s leading edge of innovation—in high tech, biomedicine, music, film, real estate—requires the assembly of separately owned resources. But gridlock is blocking economic growth all along the wealth creation frontier.A thousand scholars have applied and verified Heller’s paradox. Now he takes readers on a lively tour of gridlock battlegrounds. Heller zips from medieval robber barons to modern-day broadcast spectrum squatters; from Mississippi courts selling African-American family farms to troubling New York City land confiscations; and from Chesapeake Bay oyster pirates to today’s gene patent and music mash-up outlaws. Each tale offers insights into how to spot gridlock in operation and how we can overcome it.The Gridlock Economy is a startling, accessible biography of an idea. Nothing is inevitable about gridlock. It results from choices we make about how to control the resources we value most. We can unlock the grid; this book shows us where to start.

Shop Smart, Save More: Learn The Grocery Game and Save Hundreds of Dollars a Month


Teri Gault - 2008
    Teri Gault's groundbreaking website, www.TheGroceryGame.com, has already helped millions save serious money. And now she shares the secrets to sensible shopping in one essential volume, so you can feed your family and take care of their needs for thousands of dollars a year less! Shop Smart, Save More provides step-by-step instructions on how to:find and shop the right storesdecode "Everyday Low Prices" and other grocery store lingomaster the science of couponsorganize your shopping liststockpile effectivelyrecognize bogus "bargains" and anticipate real salesgo green for less green . . . and much, much more!

The Everything Bubble: The Endgame For Central Bank Policy


Graham Summers - 2018
     Because these bonds serve as the foundation of our current financial system, when they are in a bubble, it means that all risk assets (truly EVERYTHING), are in a bubble, hence our title, The Everything Bubble. In this sense, the Everything Bubble represents the proverbial end game for central bank policy: the final speculative frenzy induced by Federal Reserve overreach. The Everything Bubble book is the result of over a decade of research and analysis of the financial markets and economy by noted investment analyst, Graham Summers, MBA. As such, this book is intended for anyone who wants to understand how the US financial system truly operates as well as those interested in the Federal Reserve’s future policy responses when the Everything Bubble bursts. To that end, The Everything Bubble is divided into two sections: How We Got Here and What’s to Come. Combined, these sections represent a blueprint for all things finance and money-related in the United States. This knowledge is now yours.

The Market System: What It Is, How It Works, and What To Make of It


Charles E. Lindblom - 2001
    "A balanced and novel treatment of a very important set of questions. This is a book of grand scope by an outstanding scholar."—Samuel Bowles, University of Massachusetts, Amherst "Anyone who wants to know more about the market system’s plusses and minuses, how government can help or hinder its workings, and the direction in which it is likely to move should read this clear, fair, and fascinating book."—Robert Heilbroner, professor emeritus, New School University"The Market System resplendently assesses the character, rules, advantages, and shortcomings of the central institution coordinating modern economic and social life. Lindblom marshals his incisive intellect, uncommon range, and pellucid prose to clarify, probe, and exhort. The result is an unsurpassed guide."—Ira I. Katznelson, Columbia University

The Lost City of the Monkey God--Extended Free Preview (first 6 chapters): A True Story


Douglas Preston - 2016
    #1 New York Times bestselling author Douglas Preston takes readers on an adventure deep into the Honduran jungle in this riveting, danger-filled true story about the discovery of an ancient lost civilization.