Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

    Good site defense can make or break the customer experience. This book shows the right (and wrong) ways to get defensive, offers guidelines to prevent errors and rescue customers if a breakdown occurs.It also shows you how to evaluate and improve your own site's defensive design.

    In The Obvious Interface, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

    "Design Patterns Explained "complements the existing design patterns texts and may perform a very useful role, fitting between introductory texts such as UML Distilled and the more advanced patterns books." James Noble Leverage the quality and productivity benefits of patterns without the complexity! "Design Patterns Explained, Second Edition" is the field's simplest, clearest, most practical introduction to patterns. Using dozens of updated Java examples, it shows programmers and architects exactly how to use patterns to design, develop, and deliver software far more effectively. You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams. Building on their best-selling First Edition, Shalloway and Trott have thoroughly updated this book to reflect new software design trends, patterns, and implementation techniques. Reflecting extensive reader feedback, they have deepened and clarified coverage throughout, and reorganized content for even greater ease of understanding. New and revamped coverage in this edition includesBetter ways to start "thinking in patterns"How design patterns can facilitate agile development using eXtreme Programming and other methodsHow to use commonality and variability analysis to design application architecturesThe key role of testing into a patterns-driven development processHow to use factories to instantiate and manage objects more effectivelyThe Object-Pool Pattern a new pattern not identified by the "Gang of Four"New study/practice questions at the end of every chapter Gentle yet thorough, this book assumes no patterns experience whatsoever. It's the ideal "first book" on patterns, and a perfect complement to Gamma's classic "Design Patterns." If you're a programmer or architect who wants the clearest possible understanding of design patterns or if you've struggled to make them work for you read this book.

    "Machine learning," the process of automating tasks once considered the domain of highly-trained analysts and mathematicians, is the key to efficiently extracting useful information from this sea of raw data. Machine Learning in Action is a unique book that blends the foundational theories of machine learning with the practical realities of building tools for everyday data analysis. In it, the author uses the flexible Python programming language to show how to build programs that implement algorithms for data classification, forecasting, recommendations, and higher-level features like summarization and simplification.

    Jason Briggs, author of the popular online tutorial "Snake Wrangling for Kids," begins with the basics of how to install Python and write simple commands. In bite-sized chapters, he instructs readers on the essentials of Python, including how to use Python's extensive standard library, the difference between strings and lists, and using for-loops and while-loops. By the end of the book, readers have built a game and created drawings with Python's graphics library, Turtle. Each chapter closes with fun and relevant exercises that challenge the reader to put their newly acquired knowledge to the test.

    You'll work through the development of each project, implementing and running the applications while learning new features along the way.Web frameworks are playing a major role in the creation of today's most compelling web applications, because they automate many of the tedious tasks, allowing developers to instead focus on providing users with creative and powerful features. Python developers have been particularly fortunate in this area, having been able to take advantage of Django, a very popular open source web framework whose stated goal is to make it easier to build better web applications more quickly with less code.Practical Django Projects is the first book to introduce this popular framework by way of a series of realworld projects. What you'll learn Capitalize upon Django's welldefined framework architecture to build web applications faster than ever before Learn by doing by working through the creation of three realworld projects, including a content management system, blog, and social networking site Build userfriendly web sites with wellstructured URLs, session tracking, and syndication options Let Django handle tedious tasks such as database interaction while you focus on building compelling applications Who this book is forWeb developers seeking to use the powerful Django framework to build powerful web sites. "

    The Humane Interface is a gourmet dish from a master chef. Five mice! --Jakob Nielsen, Nielsen Norman Group Author of Designing Web Usability: The Practice of Simplicity This unique guide to interactive system design reflects the experience and vision of Jef Raskin, the creator of the Apple Macintosh. Other books may show how to use todays widgets and interface ideas effectively. Raskin, however, demonstrates that many current interface paradigms are dead ends, and that to make computers significantly easier to use requires new approaches. He explains how to effect desperately needed changes, offering a wealth of innovative and specific interface ideas for software designers, developers, and product managers. The Apple Macintosh helped to introduce a previous revolution in computer interface design, drawing on the best available technology to establish many of the interface techniques and methods now universal in the computer industry. With this book, Raskin proves again both his farsightedness and his practicality. He also demonstrates how design ideas must be bui

    This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision.Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.

    Gaddis motivates the study of both programming skills and the C++ programming language by presenting all the details needed to understand the "how" and the "why"-but never losing sight of the fact that most beginners struggle with this material. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs. In Starting Out with C++: From Control Structures through Objects, Gaddis covers control structures, functions, arrays, and pointers before objects and classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. This text is intended for either a one-semester accelerated introductory course or a traditional two-semester sequence covering C++ programming. This edition is available with MyProgrammingLab, an innovative online homework and assessment tool. Through the power of practice and immediate personalized feedback, MyProgrammingLab helps students fully grasp the logic, semantics, and syntax of programming. � Note: If you are purchasing the standalone text or electronic version, MyProgrammingLab does not come automatically packaged with the text. To purchase MyProgrammingLab, please visit: myprogramminglab.com or you can purchase a package of the physical text + MyProgrammingLab by searching for ISBN 10: 0132774178 / ISBN 13: 9780132774178.� MyProgrammingLab is not a self-paced technology and should only be purchased when required by an instructor.

    Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team. TESTIMONIALS "When someone asks me about prototyping, I'll be pointing them to this book from now on." â��Kim Goodwin: VP Design, Cooper; author, Designing for the Digital Age "Todd's text offers a comprehensive view of prototyping--from the role of prototypes in socializing decision making and achieving organizational buy-in, to the actual pragmatics of creating interactive artifacts. This is a solid book for those 'in the trenches'--the designers doing the actual work that ends up in the actual products we use every day." â��Jon Kolko: Editor-in-Chief, interactions; Associate Creative Director, Frog "If you design applications and are stuck in the land of task flows and wireframes, you really need to pick up a copy of Prototyping: A Practitioner's Guide. Todd offers practical, hands-on advice to jump start your prototyping and make your designs truly interactive before they are built." â��Dan Saffer: Principal, Kicker Studios; author of Designing for Interaction and Designing Gestural Interfaces "Whether you're prototyping to explore ideas or to communicate them, Todd Zaki Warfel's smart, accessible guide will give you the tools you need." â��Jesse James Garrett: Author, The Elements of User Experience; President, Adaptive Path

    Today, most developers acknowledge the benefits of unit testing and rely on the increasingly sophisticated tools now available. The recently released JUnit 4.5 represents the state of the art in unit testing frameworks, and provides significant new features to improve the Java development process.JUnit in Action, Second Edition is an up-to-date guide to unit testing Java applications (including Java EE applications) using the JUnit framework and its extensions. This book provides techniques for solving real-world problems such as testing AJAX applications, using mocks to achieve testing isolation, in-container testing for Java EE and database applications, and test automation.Written to help readers exploit JUnit 4.5, the book covers recent innovations such as the new annotations that simplify test writing, improved exception handling, and the new assertion methods. You'll also discover how to use JUnit extensions to test new application styles and frameworks including Ajax, OSGi, and HTML-based presentation layers.Using a sample-driven approach, various unit testing strategies are covered, such as how to unit test EJBs, database applications, and web applications. Also addressed are testing strategies using freely available open source frameworks and tools, and how to unit test in isolation with Mock Objects. The book will also bring you up to speed on the latest thinking in TDD, BDD, Continuous Integration, and other practices related to unit testing.