Book picks similar to
Social Media Marketing All-In-One for Dummies by Jan Zimmerman
business
marketing
non-fiction
social-media-marketing
Bored and Brilliant: How Spacing Out Can Unlock Your Most Productive & Creative Self
Manoush Zomorodi - 2017
Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. Manoush explains the connection between boredom and original thinking, exploring how we can harness boredom’s hidden benefits to become our most productive and creative selves without totally abandoning our gadgets in the process.Grounding the book in the neuroscience and cognitive psychology of “mind wandering”—what our brains do when we’re doing nothing at all—Manoush includes practical steps you can take to ease the nonstop busyness and enhance your ability to dream, wonder, and gain clarity in your work and life. The outcome is mind-blowing. Unplug and read on.
Reality is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal - 2010
The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.
One Click: Jeff Bezos and the Rise of Amazon.com
Richard L. Brandt - 2011
It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?")
Clayton M. ChristensenPeter F. Drucker - 2010
Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."
AI Superpowers: China, Silicon Valley, and the New World Order
Kai-Fu Lee - 2018
Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.In AI Superpowers, Kai-Fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod - 2009
Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
The Art of Doing Science and Engineering: Learning to Learn
Richard Hamming - 1996
By presenting actual experiences and analyzing them as they are described, the author conveys the developmental thought processes employed and shows a style of thinking that leads to successful results is something that can be learned. Along with spectacular successes, the author also conveys how failures contributed to shaping the thought processes. Provides the reader with a style of thinking that will enhance a person's ability to function as a problem-solver of complex technical issues. Consists of a collection of stories about the author's participation in significant discoveries, relating how those discoveries came about and, most importantly, provides analysis about the thought processes and reasoning that took place as the author and his associates progressed through engineering problems.
Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking
Steve Weber - 2007
I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .
Publishing E-Books For Dummies
Ali Luke - 2012
You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim - 2013
It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.
5,000 Words Per Hour: Write Faster, Write Smarter
Chris Fox - 2015
5,000 Words Per Hour also has a companion app available for iPhone, iPad and iPod touch! The fastest way to succeed as an author is to write more books. How do you do that with a day job, family, school or all your other time commitments? The secret is efficiency. 5K WPH will help you maximize your writing time by building effective habits that both measure and increase your writing speed. - Create an effective writing habit - Track and improve your Words Per Hour - Stop the endless editing and tinkering so you can finish your draft - Use voice dictation software to dramatically increase words per hour. It’s time to shift your writing into high gear.
Search Engine Optimization (SEO) Secrets
Danny Dover - 2010
This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences
McKinsey Mind
Ethan M. Rasiel - 2001
Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into actionThe McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how the firm solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.