The book builds on the strength of the previous editions, with a major recasting of the first two chapters to bring them up to date, a wholly new chapter on feminist theory, and a greater emphasis on applying theory to practice. Taken together, the revisions will secure the continuing value of this world-class textbook as an invaluable companion for social work students and educators alike.

    Over One Million Copies Sold!   YES, YOU CAN WIN!   Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation.   No matter who you’re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master.   “Flawlessly organized.” —Kirkus Reviews

    Who you are, I know not; where you are, I know not; what your name is, I know not. Yet you are my hope, my joy, my pride, and my unknown honor.It comforts me, that the right occasion is now there for you; which I have honestly intended during my labor and in my labor. For if it were possible that reading what I write became worldly custom, or even to give oneself out as having read it, in the hope of thereby winning something in the world, that then would not be the right occasion, since, on the contrary, misunderstanding would have triumphed, and it would have also deceived me, if I had not striven to prevent such a thing from happening.

    The secret history of rock and roll is the story of lesser-known artists whose work has shaped modern rock. Investigating 15 separate genres and influences, this book discusses, identifies and annotates the most significant, if not the most celebrated, rock and roll talents of all time.

    Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    With The Suit, Nicholas Antongiavanni provides a masterly manual on what it takes to succeed: advice on how to dress with style, flair, and an eye toward gaining power. That's because "business casual" has proved itself a one-way ticket to a lifetime in the corporate dungeon. But if you apply the sartorial advice proffered in The Suit to your clothes, you will project elegance, bravado, and success.Drawing inspiration from Machiavelli's The Prince, Antongiavanni has crafted an essential handbook for the ambitious man who recognizes that smart and stylish appearance is a lever to power. From neckties to footwear, belts to suspenders, lapels to handkerchiefs, The Suit leaves no garment or accessory untouched and will inject a dose of good taste into your closet. The debates over double-breasted vs. single, two-buttons vs. three, English vs. Italian, and many others are settled with wit by Antongiavanni's wealth of knowledge in the art of dress.The Suit is much more than a simple how-to manual -- Antongiavanni packs these pages with insightful and sometimes stinging commentary on celebrities and the clothes they wear. Leading public figures from David Letterman to Donald Rumsfeld are picked apart at the seams. Antongiavanni uses powerful men in the public eye as entertaining examples of how to dress properly and what garish mistakes to avoid. Whether you are already a corporate Prince -- or if you are a Joe Cubicle aspiring to be something greater -- The Suit will teach you how to make your clothes work for you. No matter what your physical build or your status in the workplace, let Nicholas Antongiavanni be your fashion consultant.

    In this life-enhancing audio, Ziglar helps listeners develop the attitude needed to win at anything.

    Read it—it’s moving, brave and just profoundly human and sad....There aren’t any answers. And that’s what makes this all so impossible, and Solomon’s journalism so essential” (Salon.com). “Both parents loved Adam. Neither parent imagined or wanted their child’s horrific end. This is why what Peter Lanza did by sharing his story with Andrew Solomon is so important. Lanza’s story fills important gaps in our understanding of how a beloved child became a killer—and reminds us as a society that we have an obligation to help families and children before they find themselves on irreversible paths of violence” (Time).

    The solution: Learn to parent the QBQ® way - and bring personal accountability to life within our families. Based on the same concepts that have made John Miller's signature work, QBQ: The Question Behind the Question, an international bestseller over the last decade, Parenting the QBQ Way provides the tool called the QBQ or The Question Behind the Question that will help every parent look behind questions such as "Why won't my kids listen?" or "When will they do what I ask?" to find better ones-QBQs-like "What can I do differently?" or "How can I improve as a parent?" This simple but challenging concept turns the focus - and responsibility - back to parents and to what they can do to make a difference. With thoughtful commentary, observation, and advice, illustrated with engaging and memorable anecdotes that are the hallmarks of John Miller's previous books, Parenting the QBQ Way provides all moms and dads with the means and inspiration to be more effective parents - as well as teach their children how to practice their own brand of personal accountability - to create a happy, healthy family for a lifetime.

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    

    That was, of course, an oblique reference to the mind-bending drugs that clouded perception--yet time has proven an equally effective hallucinogen. This book revisits the Sixties we forgot or somehow failed to witness. In a kaleidoscopic global tour of the decade, Gerard DeGroot reminds us that the Ballad of the Green Beret outsold Give Peace a Chance, that the Students for a Democratic Society were outnumbered by Young Americans for Freedom, that revolution was always a pipe dream, and that the Sixties belong to Reagan and de Gaulle more than to Kennedy and Dubcek. The Sixties Unplugged shows how opportunity was squandered, and why nostalgia for the decade has obscured sordidness and futility. DeGroot returns us to a time in which idealism, tolerance, and creativity gave way to cynicism, chauvinism, and materialism. He presents the Sixties as a drama acted out on stages around the world, a theater of the absurd in which China's Cultural Revolution proved to be the worst atrocity of the twentieth century, the Six-Day War a disaster for every nation in the Middle East, and a million slaughtered Indonesians martyrs to greed. The Sixties Unplugged restores to an era the prevalent disorder and inconvenient truths that longing, wistfulness, and distance have obscured. In an impressionistic journey through a tumultuous decade, DeGroot offers an object lesson in the distortions nostalgia can create as it strives to impose order on memory and value on mayhem.

    On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."

    Diane Wilson spent twenty-five precious years of her life, first becoming indoctrinated by the dogma of the Watchtower Society, and then struggling to free herself from its pervasive, intimidating clutches. In this probing, brutally honest assessment, Wilson describes how a childhood of psychological abuse and lack of self-confidence rendered her vulnerable to the seductive doctrines of the Jehovah's Witnesses. What she reveals about the goings-on within the closed Watchtower Society will shock the average person who assumes the polite, well-dressed people who pass out leaflets are much like any other conservative religious group. Wilson contends that membership in the Jehovah's Witnesses requires obedience bordering on psychological enslavement and complete suppression of individuality. Her engrossing memoir will be of great interest to former Witnesses, students of cult phenomena, and anyone who has ever had contact with Jehovah's Witnesses.