A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    From teacups, riding boots, golf balls, and underwater sculpture to the villas of Palladio and the fish-feeding pavilion of the Peking Winter Palace, the author ranges over the less-familiar byways of designing excellence.At one time, writes Rasmussen, "the entire community tool part in forming the dwellings and implements they used. The individual was in fruitful contact with these things; the anonymous houses were built with a natural feeling for place, materials and use and the result was a remarkably suitable comeliness. Today, in our highly civilized society, the houses which ordinary people are doomed to live in and gaze upon are on the whole without quality. We cannot, however, go back to the old method of personally supervised handicrafts. We must strive to advance by arousing interest in and understanding of the work the architect does. The basis of competent professionalism is a sympathetic and knowledgeable group of amateurs, of non-professional art lovers."

    In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people.Taking into account changing demographics and changing lifestyles, Gehl explains how to develop cities that are lively, safe, sustainable, and healthy.The book is extensively illustrated with over 700 photos and drawings of examples from Gehl’s work around the globe.

    Both a practical guide and a great source of inspiration, The Monocle Guide to Cosy Homes presents the interiors, furniture, and locations you need to know about along with portraits of the people who can make it happen. The Monocle Guide to Cosy Homes celebrates the durable and the meaningful through a collection of homes that tell a story. Most architecture and interior books show houses polished to perfection, manicured to the extent that it is hard to imagine anybody acually lives there: they seem to miss the point that homes are meant to be inhabited. They should be able to take the scuffs and knocks and to be part of a community, whether in a Chicago skyscraper or on Australia's sunshine coast. So where are the best places to make a home? What are the villages, coastlines, mountains, towns, and cities that would make you want to settle down? The Monocle Guide to Cosy Homes answers those questions with a global photographic survey of a wide variety of homes. Whether the focus is on a remote residence in the Swedish archipelago or a lush abode in Rio de Janeiro, or on the difference between residing in Tokyo and Toronto, this book is the perfect balance between the inspirational and the practical. The book is a survey of everything you need to know to build the residence of your dreams, providing insight into the best neighborhoods, architects, and makers all over the world. From design-store owners to green-roof gardeners, The Monocle Guide to Cosy Homes introduces you to interesting people with ideas that are built to last. Monocle's signature illustrations punctuate the book's rich and detailed content. Through striking photography, The Monocle Guide to Cosy Homes also gives you a glimpse into the lives that unfold in these apartments, villas, and cottages, showing that these homes are alive and that this is precisely what makes them special. This is a book that should be referred to again and again--it is a book about the quality of life.

    Now The BLDGBLOG Book distills author Geoff Manaugh's unique vision, offering an enthusiastic, idea-filled guide to the future of architecture, with stunning images and exclusive new content. From underground exploration to the novels of J.G. Ballard, from artificial glaciers in the mountains of Pakistan to weather control in Olympic Beijing, The BLDGBLOG Book is "part conceptual travelogue, part manifesto, part sci-fi novel," according to Joseph Grima, executive director of New York's Storefront for Art and Architecture."BLDGBLOG is something new and substantially different from anything else I have seen," says Errol Morris, Director of Fast, Cheap & Out of Control and the Academy Award-winning documentary Fog of War. "Secretly, I had always hoped it would become a book. Geoff Manaugh has provided the reader with an excursion into a new world—part digital fantasy, part reality at the intersection of art, architecture, landscape design, and pure ideas. Like the blog, the book is personal, idiosyncratic, and, best of all, incredibly interesting."

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

    Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation. From furniture to graphics, it's all here?the work of artists who have shaped and recreated the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names - Bernhard, Bertoia, De Stijl, Dieter Rams, Starck, Charles and Ray Eames, to name only a very few. This essential book is a comprehensive journey through the shapes and colours, forms and functions of design history in the 20th century. An A-Z of designers and design schools, which builds into a complete picture of contemporary living.

    For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

    This book's opening chapter analyzes traditional architectural shapes that include arches, columns, towers, vaults, and buttresses. Chapters that follow apply principles of lighting, shadow, and perspective to the architectural forms, and discuss ways of creating surface textures and adding dramatic atmosphere to illustrations. Readers are then guided through a series of projects of increasing complexity in which they create illustrations dominated by fantasy castles, palaces, dungeons, and more. Here is comprehensive instruction in the techniques required for capturing fantastic buildings, alien architecture, and alternate realities. More than 250 enlightening color illustrations.

    Born in 1908, he studied painting before embarking on a career in photography in the 1930s. In 1940 he was captured by the Germans and spent three years in prisoner-of-war camps before escaping to join the Paris underground. With Robert Capa, David Seymour and others, he founded the photographic agency Magnum in 1947. Since then his work has taken him all over the world - from Europe to India, Burma, Pakistan, China, Japan, Indonesia, Bali, Russia, the Middle East, Cuba, Mexico, the United States and Canada. This new collection of work by Cartier-Bresson, created on the occasion of his ninety-fifth birthday, provides the ultimate retrospective look at a lifetime's achievement. It includes the first photographs taken by him, a significant number of which have never been published, rarely seen work from all periods of his life, classic photographs that have become icons of the medium, and a generous selection of drawings, paintings and film stills. The book also features personal souvenirs of Cartier-Bresson's youth, his family and the founding of Magnum. Cartier-Bresson's extraordinary images are shaped by an eye a

    Drawing on her ten years of experience in the interior design industry, Erin combines honest design advice and gorgeous professional photographs and illustrations with personal essays about the lessons she has learned while designing her own home and her own life—the first being: none of our homes or lives is perfect. Like a funny best friend, she reveals the disasters she confronted in her own kitchen renovation, her struggles with anorexia, her epic fight with her husband over a Lucite table, and her secrets for starting a successful blog.Organized by rooms in the house, Elements of Style invites readers into Erin’s own home as well as homes she has designed for clients. Fresh, modern, and colorful, it is brimming glamour and style as well as advice on practical matters from choosing kitchen counter materials to dressing a bed with pillows, picking a sofa, and decorating a nursery without cartoon characters. You’ll also find a charming foreword by Erin’s husband, Andrew, and an extensive Resource and Shopping Guide that provides an indispensable a roadmap for anyone embarking on their first serious home decorating adventure. With Erin’s help, you can finally make your house your home.

    The impressive photographs of works from all visual arts movements are at the center of these richly illustrated volumes. The books successfully provide an overview of the artistic diversity of the individual periods, and they couldn't have been written and illustrated any more clearly. The informative and interesting texts have been written by renowned authors from the fields of history, architecture and art history, providing a multifaceted view of each period. These books are a real pleasure for anyone with an interest in art.

    Presents 500 houses classified by architect, designer, patron or cultural tribe, this book looks at some of the most astonishing and creative abodes ever to be built.

    Banister Fletcher has been the standard one volume architectural history for over 100 years and continues to give a concise and factual account of world architecture from the earliest times.In this twentieth and centenary edition, edited by Dan Cruickshank with three consultant editors and fourteen new contributors, chapters have been recast and expanded and a third of the text is new. * There are new chapters on the twentieth-century architecture of the Middle East (including Israel), South-east Asia, Hong Kong, Japan and Korea, the Indian subcontinent, Russia and the Soviet Union, Eastern Europe and Latin America. * The chapter on traditional architecture of India has been rewritten and the section on traditional Chinese architecture has been expanded, both with new specially commissioned drawings* The architecture of the Americas before 1900 has been enlarged to include, for the first time, detailed coverage of Latin America and the Caribbean* The book's scope has been widened to include more architecture from outside Europe* The bibliography has been expanded into a separate section and is a key source of information on every period of world architecture* The coverage of the 20th century architecture of North America has been divided into two chapters to allow fuller coverage of contemporary works* 20th century architecture of Western Europe has been radically recast* For the first time the architecture of the twentieth century is considered as a whole and assessed in an historical perspective* Coverage has been extended to include buildings completed during the last ten years* The coverage of Islamic architecture has been increased and re-organised to form a self contained sectionThis unique reference book places buildings in their social, cultural and historical settings to describe the main patterns of architectural development, from Prehistoric to the International Style. Again in the words of Sir Banister Fletcher, this book shows that 'Architecture ... provides a key to the habits, thoughts and aspirations of the people, and without a knowledge of this art the history of any period lacks that human interest with which it should be invested.'

    The few buildings he was able to design during the 1920s, when he also spent much of his time painting and writing, brought him to the forefront of modern architecture, though it wasnt until after World War II that his epoch-making buildings were constructed, such as the Unite dHabitation in Marseilles and the Church of Notre Dame du Haut in Ronchamp. About the Series: Each book in TASCHEN's Basic Architecture Series features:an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans)