The Brothers: The Road to an American Tragedy


Masha Gessen - 2015
     The facts of the tragedy are established: On April 15, 2013, two homemade bombs fashioned from pressure cookers exploded near the finish line of the Boston Marathon, killing three people and wounding 264 others. The elder of the brothers suspected of committing this atrocity, Tamerlan Tsarnaev, died in the ensuing manhunt; Dzhokhar will stand trial in January 2015. What we don’t know is why. How did such a nightmare come to pass?This is a probing and powerful story of dislocation, and the longing for clarity and identity that can reach the point of combustion. Bestselling Russian-American author Masha Gessen is uniquely endowed with the background, access, and talent to tell it. She explains who the brothers were and how they came to do what they appear to have done. From their displaced beginnings, as descendants of ethnic Chechens deported to Central Asia in the Stalin era, Gessen follows them as they are displaced again, from strife-ridden Kyrgyzstan to war-torn Dagestan, and then, as émigrés to the United States, into an utterly disorienting new world. Most crucially, she reconstructs the struggle between assimilation and alienation that ensued for each of the brothers, fueling their apparent metamorphosis into a new breed of homegrown terrorist, with their feet on American soil but their loyalties elsewhere—a split in identity that seems to have incubated a deadly sense of mission. Like Dave Cullen’s Columbine, this will be the enduring account of an indelible tragedy.

Phishing for Phools: The Economics of Manipulation and Deception


George A. Akerlof - 2015
    In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will phish us as phools.Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery--and how it can be reduced through greater knowledge, reform, and regulation.

Goliath: The 100-Year War Between Monopoly Power and Democracy


Matt Stoller - 2019
    A concentration of power, whether in the hands of a military dictator or a JP Morgan, was understood as autocratic and dangerous to individual liberty and democracy. This idea stretched back to the country’s founding. In the 1930s, people observed that the Great Depression was caused by financial concentration in the hands of a few whose misuse of their power induced a financial collapse. They drew on this tradition to craft the New Deal. In Goliath, Matt Stoller explains how authoritarianism and populism have returned to American politics for the first time in eighty years, as the outcome of the 2016 election shook our faith in democratic institutions. It has brought to the fore dangerous forces that many modern Americans never even knew existed. Today’s bitter recriminations and panic represent more than just fear of the future, they reflect a basic confusion about what is happening and the historical backstory that brought us to this moment. The true effects of populism, a shrinking middle class, and concentrated financial wealth are only just beginning to manifest themselves under the current administrations. The lessons of Stoller’s study will only grow more relevant as time passes. Building upon his viral article in The Atlantic, “How the Democrats Killed Their Populist Soul,” Stoller illustrates in rich detail how we arrived at this tenuous moment, and the steps we must take to create a new democracy.

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World


Tom Wright - 2018
    The dust had yet to settle on the global financial crisis in 2009 when an unlikely Wharton grad was setting in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Billion Dollar Whale will become a classic, harrowing parable about the financial world in the twenty-first century.

Ripple Effects: Discover the Miraculous Motivating Power of a Woman's Influence


Pam Tebow - 2019
    . . using the key you never knew you had.Tim Tebow credits his mom with being the key to his success--but Pam never expected that she would be known on a national stage. For most of her life, she was serving quietly and faithfully as a wife and a mom--choosing life for her child in the face of medical risks, answering the Lord's call to mission work in the Philippines, and homeschooling before anyone knew what the word meant. But all along the way, her experiences--and her consistent, everyday choices to follow the Lord and to serve wherever He placed her--were creating unexpected ripples of influence throughout her family, her community, and her world. And they would end up extending far beyond anything she ever imagined.Pam believes that every one of us can be influential--and that deep within a woman's heart is the desire to use her influence for good. In Ripple Effects, Pam uncovers and explores the miraculous motivating power of influence we can have on this generation and the next, no matter where we are planted in life. Whether we are in the midst of endless diaper changes, climbing up the corporate ladder, or simply doing our best to live, love, and serve well each day, Pam will encourage us to maximize our God-given opportunities for influence--and watch how far the ripples will spread.

The Facebook Effect: The Inside Story of the Company That is Connecting the World


David Kirkpatrick - 2010
    It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Solo: How to Work Alone (and Not Lose Your Mind)


Rebecca Seal - 2020
    The COVID-19 pandemic may have accelerated the process, but the trend is clear—making a living outside the confines of a public workplace is here to stay. For anyone who needs guidance on how to navigate working from a home office—or a home sofa—here is a charming, expert, and genuinely helpful guide to managing a productive career without impromptu hallway conversations or on-call IT support, but with more joy—and, for most of us, better coffee. Written by a dedicated work-from-home expert, Solo culls wisdom from the latest research in psychology, economics, and social science and explores what we gain, or lose, in the shift to solo work. In chapters like “Loneliness and Solitude,” “The Power of Planning,” and “The Curse of Comparison (and Why Social Media Sucks),” it picks up where the bibles for freelancers stop, offering practical, inspiring, and uniquely reassuring advice culled from a range of influences, from Aesop’s fables to medical journals, and explaining what helps us stay resilient, productive, and focused in a company of one.

Working Backwards: Insights, Stories, and Secrets from Inside Amazon


Colin Bryar - 2021
    In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press

The Lords of Strategy: The Secret Intellectual History of the New Corporate World


Walter Kiechel III - 2009
    Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:Bruce Henderson, founder of Boston Consulting GroupBill Bain, creator of Bain & CompanyFred Gluck, longtime Managing Director of McKinsey & CompanyMichael Porter, Harvard Business School professorProviding a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

Detour from Normal


Ken Dickson - 2013
    What happens next is downright frightening.Surgery saves Ken’s life but improper care sends him spiraling into madness. Unable to fend for himself, his wife Beth takes charge. She does her best to save him but the unyielding stigma of mental illness hampers his recovery at every turn until he is beyond hope.Desperate to get Ken the help that he needs, Beth makes a heartbreaking decision: she brands the man she loves a “danger to himself and others” and commits him to psychiatric treatment. A police SUV then delivers him to a high-security facility where the real nightmare begins. Plagued by the pitfalls of contemporary psych wards, Ken struggles through living hell. Nevertheless, as the days stretch to weeks, he finds solace by befriending the lost and forgotten and helping patients with worse problems than his.Featured in Amazon Prime Reading and spotlighted as Great on Kindle, Detour from Normal will touch your heart in ways that you never imagined and make you question your faith in our medical and mental health systems.What readers are saying:“A massive amount of emotion rolled into a page-turner.”“An enlightening and dare I say frightening glimpse into the world of mental health care.”“This is a story you will want to share with the people you know and love.”“Scary, life-changing and inspiring!”“Powerful and gripping.”“A psychological thriller, medical mystery, and compelling drama—made all the more vivid because it actually happened.”

Seeking Wisdom: From Darwin To Munger


Peter Bevelin - 2003
    His quest for wisdom originated partly from making mistakes himself and observing those of others but also from the philosophy of super-investor and Berkshire Hathaway Vice Chairman Charles Munger. A man whose simplicity and clarity of thought was unequal to anything Bevelin had seen. In addition to naturalist Charles Darwin and Munger, Bevelin cites an encyclopedic range of thinkers: from first-century BCE Roman poet Publius Terentius to Mark Twainfrom Albert Einstein to Richard Feynmanfrom 16th Century French essayist Michel de Montaigne to Berkshire Hathaway Chairman Warren Buffett. In the book, he describes ideas and research findings from many different fields. This book is for those who love the constant search for knowledge. It is in the spirit of Charles Munger, who says, "All I want to know is where I'm going to die so I'll never go there." There are roads that lead to unhappiness. An understanding of how and why we can "die" should help us avoid them. We can't eliminate mistakes, but we can prevent those that can really hurt us. Using exemplars of clear thinking and attained wisdom, Bevelin focuses on how our thoughts are influenced, why we make misjudgments and tools to improve our thinking. Bevelin tackles such eternal questions as: Why do we behave like we do? What do we want out of life? What interferes with our goals? Read and study this wonderful multidisciplinary exploration of wisdom. It may change the way you think and act in business and in life.

Learning to Bow: Inside the Heart of Japan


Bruce Feiler - 1991
    With warmth and candor, Bruce Feiler recounts the year he spent as a teacher in a small rural town. Beginning with a ritual outdoor bath and culminating in an all-night trek to the top of Mt. Fuji, Feiler teaches his students about American culture, while they teach him everything from how to properly address an envelope to how to date a Japanese girl.

Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud


Jack Ewing - 2017
    Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.

No Rules Rules: Netflix and the Culture of Reinvention


Reed Hastings - 2020
    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

History's Greatest Generals: 10 Commanders Who Conquered Empires, Revolutionized Warfare, and Changed History Forever


Michael Rank - 2013
    Whether it is Hannibal of Carthage marching elephants across the Alps and attacking the heart of Rome, Khalid ibn al-Walid boasting an undefeated military career and destroying the Persian Empire while subduing the Byzantines, or Russian General Alexander Suvurov and his elevation of the bayonet to a work of art that could cut down any European army, great military leaders have exerted tremendous influence on society. This book will look at the lives of the ten greatest military commanders in history. Some conquered the fullest expanse of the known world, as did Alexander the Great. Still others were master statesmen and capable of translating military victory into long-term political gains, such as Julius Caesar, whose vanquishing of the Gauls and his political opponents laid the groundwork for several centuries of unmatchable Roman imperial might. It will also look at the tactics they used to bring down stronger armies and befuddle them at every turn; whether it is Napoleon, who nearly conquered Europe through his deadly manoeuvre sur les derrieres and marching unexpectedly away from the enemy's main strength and concentrating on a weak but vital enemy point; or Hannibal's double entrapment maneuver, which has been the envy of military strategists for the last 2,000 years. Whatever their background, these rulers show that the right military commander at the right time in history can destroy an empire, change civilization, and alter the course of world history forever.