Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free. Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing. The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.

    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It’s achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers.Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will:- Attract more customers- Sell more, faster- Inspire employee engagement- Become immune to the competition- Earn higher profitsSticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand.

    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    having the power to influence and motivate people at will to buy your products and services... what would that be worth to you?As you read every word of this page, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind... and the mind of any prospect you target.I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you - and, more importantly, how you can use these tactics to double, triple, or even quadruple your income.I uncovered many of these tactics as a result of my ability to sell my own products or services through the power of words. Over the years, I've learned which approaches work, which approaches fail, and -- here's the secret you won't get anywhere else -- WHY they work.I've identified 47 irresistible emotional triggers that inspire and influence people to desire your product and service and consequently buy it.I call them - Forbidden Psychological Tactics.If you're curious as to what you'll find in Forbidden Psychological Tactics, here's a sneak-peak:* How to create the "gotta have it" feeling in your prospects!* The magical way to melt away sales resistance -- it's slam-dunk easy… when you know HOW!* How to subtly seduce your prospects to and stimulate a "craving" for your product or service - even if it never occurred to them to buy from you!* The conversational way to get your prospect to experience the positive emotions and intense feelings of having what you're selling so they are naturally and automatically compelled to buy right now!* How to instantly establish rapport and make your prospects feel like they've known your forever, so they'll trust you like an old friend!* The amazing secrets to making objections meaningless even before they come up - it'll surprise you how easy this is when you know this tactic!* How to create mesmerizing stories and scenarios that grab the attention of your reader, and hold them captive all the way to the order page!* When to use "sex appeal" to generate buying frenzies that are hot, hot, HOT!* How to infuse "proof power" into your sales letters to transform them into magnetic sales message that rack up the profits and bring in the bucks!* The "super excitement" closing technique that leaves your prospects so motivated that they literally close themselves!* A simple technique to send your prospect's objections into the past… where they belong!* And much, much more!

    Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside. You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

    I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.

    Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: ● Customers now have the power--just watch what happens as more realize it! ● With increased transparency, businesses must be more ethical--no more pretending ● Command-and-control leadership is now so inefficient, it is a liability ● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces ● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain ● Relationship and community-building is how customers and brand ambassadors are won--and retained ● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.

    Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos· The best apps and filters· How to prop and style food and fashion photos· Ways to craft your voice and story on Instagram· How to gain more Instagram followers· Secrets behind building a top Instagram brand· How to transform an Instagram hobby into a successful business· Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

     Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.