Good to Great to Gone: The 60 Year Rise and Fall of Circuit City


Alan Wurtzel - 2012
    For almost 50 years, Circuit City was able to successfully navigate the constant changes in the consumer electronics marketplace and meet consumer demand and taste preferences. But with the subsequent decline and ultimate demise of Circuit City in 2009, Wurtzel had the rare perspective of a former company insider in the role of an outsider looking in.Believing that there is no singular formula for strategy, Wurtzel emphasizes the “Habits of Mind” that influence critical management decisions. With key takeaways at the end of each chapter, Wurtzel offers advice and guidance to ensure any business stays on track, even in the wake of disruption, a changing consumer landscape, and new competitors.Part social history, part cautionary tale, and part business strategy guide, Good to Great to Gone: The 60 Year Rise and Fall of Circuit City features a memorable story with critical leadership lessons.

On Combat: The Psychology and Physiology of Deadly Conflict in War and in Peace


Dave Grossman - 2004
    A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America. The authors reveal the nature of the warrior, brave men and women who train their minds and bodies to go to that place from which others flee. After examining the incredible impact of a few true warriors in battle, On Combat presents new and exciting research as to how to train the mind to become inoculated to stress, fear and even pain.

Code of the Samurai: A Modern Translation of the Bushido Shoshinshu of Taira Shigesuke


Daidōji Yūzan - 1834
    Bushido has played a significant role in shaping the behavior of modern Japanese government, corporations, society, and individuals, as well as in developing modern Japanese martial arts within Japan and internationally. The Japanese original of this book, Bushido Shoshinshu, (Bushido for Beginners), has been one of the primary sources on the tenets of Bushido, a way of thought that remains fascinating and relevant to the modern world, East and West. This handbook, written after five hundred years of military rule in Japan, was composed to provide practical and moral instruction for warriors, correcting wayward tendencies and outlining the personal, social, and professional standards of conduct characteristic of Bushido, the Japanese chivalric tradition.With a bright, conversational narrative by Thomas Clear,y and powerfully evocative line drawings by master illustrator Oscar Ratti, this book is indispensable to corporate executives, students of Asian Culture, martial artists, or anyone sincerely interested in Japan and its people.

Your Next Five Moves: Master the Art of Business Strategy


Patrick Bet-David - 2020
    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

The Elite: The Story of Special Forces – From Ancient Sparta to the War on Terror


Ranulph Fiennes - 2019
    The best of the best, these elite units have frequently been immortalised on the big screen, and in computer games, for their daring deeds. Whether it be fighting on the battlefield, storming forts and castles, rescuing hostages, high stakes reconnaissance missions or the dramatic assassination of enemy leaders, these are the men who are relied upon to undertake dangerous missions of the highest stakes. While celebrating the heroics of groups such as the SAS and Navy Seals, Sir Ranulph also reveals the true stories of infamous organisations such as The Assassins and Templar Knights. Uncovering their origins, and examining their weapons and tactics, Sir Ranulph showcases these units most famous missions, and reveals the men behind them. Showing incredible courage, often in the face of impossible odds, these units have also changed the course of history along the way. Sir Ranulph discusses the reasons behind their success and failures, with many notorious conflicts often being decided by these elite units facing off against each other, with the victor not only evolving warfare, but also consigning their opponent to history. While these units traditionally prefer to operate in the shadows, Sir Ranulph brings their remarkable histories to the fore, told with his trademark ability to weave a story which has seen him become one of Britain’s most beloved bestselling authors.

Lateral Marketing: New Techniques for Finding Breakthrough Ideas


Philip Kotler - 2003
    Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl�, Credit Suisse, and other top corporations.

The Unfettered Mind: Writings of the Zen Master to the Sword Master


Takuan Soho - 1645
    So succinct are the author's insights that these writings have outlasted the dissolution of the samurai class to come down to the present and be read for guidance and inspiration by the captains of business and industry, as well as those devoted to the practice of the martial arts in their modern form.

Coherence: The Secret Science of Brilliant Leadership


Alan Watkins - 2013
    Coherence recognizes the key factors that take their toll on a leader's effectiveness and ability to lead and provides solutions designed to improve physiological factors that impact on core competencies.  Including detailed insights from neuroscience, cardiology and medical technology, Watkins identifies which commercial conversations add the most value to a leader and their business immediately, objectively identifying hidden secrets to a leader's success and uncovering any obstacles inhibiting performance, from workload to communication.

HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)


Michael E. PorterRobert S. Kaplan - 2010
    Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

The 30 Minute Happiness Formula


Rachel Rofe - 2014
    It's easy to read so you can get moving right away.To get started, simply scroll to the top of the page, select the "Buy" button, and start reading.

A History of Asia


Rhoads Murphey - 1992
    Its extensive analysis integrates the complex and diverse political, social, intellectual, and economic histories of this area with an engaging and lively style. Popular because of its scope and coverage, the Fifth Edition of A History of Asia contains new boxed features that emphasize cross-cultural comparisons and expanded treatment of Southeast Asia. Additionally, a timeline and discussion questions have been added to each chapter, making the book even more student friendly.

The Hundred-Year Marathon: China's Secret Strategy to Replace America as the Global Superpower


Michael Pillsbury - 2014
    government's leading China experts reveals the hidden strategy fueling that country's rise – and how Americans have been seduced into helping China overtake us as the world's leading superpower.For more than forty years, the United States has played an indispensable role helping the Chinese government build a booming economy, develop its scientific and military capabilities, and take its place on the world stage, in the belief that China's rise will bring us cooperation, diplomacy, and free trade. But what if the "China Dream" is to replace us, just as America replaced the British Empire, without firing a shot?Based on interviews with Chinese defectors and newly declassified, previously undisclosed national security documents, The Hundred-Year Marathon reveals China's secret strategy to supplant the United States as the world's dominant power, and to do so by 2049, the one-hundredth anniversary of the founding of the People's Republic. Michael Pillsbury, a fluent Mandarin speaker who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on his decades of contact with the "hawks" in China's military and intelligence agencies and translates their documents, speeches, and books to show how the teachings of traditional Chinese statecraft underpin their actions. He offers an inside look at how the Chinese really view America and its leaders – as barbarians who will be the architects of their own demise.Pillsbury also explains how the U.S. government has helped – sometimes unwittingly and sometimes deliberately – to make this "China Dream" come true, and he calls for the United States to implement a new, more competitive strategy toward China as it really is, and not as we might wish it to be. The Hundred-Year Marathon is a wake-up call as we face the greatest national security challenge of the twenty-first century.

Body Language It's what you don't say that matters


Robert Phipps - 2012
    From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining

Do Better Work: Finding Clarity, Camaraderie, and Progress in Work and Life


Max Yoder - 2019
     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now