He more or less invented modern politi­cal consulting and helped Richard Nixon, Ronald Reagan, and George H. W. Bush win their races for the White House. Then he reinvented himself as a master of cable television, first as the head of CNBC and, since 1996, as the creator and leader of Fox News, the most influential news network in the country. To liberals, Ailes is an evil genius who helped polarize the country by breaking the mainstream media’s long monopoly on what constitutes news. To conservatives, he’s a champion of free speech and fair reporting whose values and view of Amer­ica reflect their own. But no one doubts that Ailes has transformed journalism. Barack Obama once called him “the most powerful man in America”— and given that Fox News has changed the way millions understand the world, it may be true. Yet for all that fame and infamy, very few people know the real person behind the headlines. Journalist Zev Chafets received unprecedented access to Ailes and his family, friends, and Fox News colleagues. The result is a candid, compelling portrait of a fascinating man. We see Ailes in action at Fox News and hear him reflect on personal mat­ters he has never before discussed publicly. And we discover the heart of his sometimes surprising political beliefs: his profane piety and his unwav­ering belief in the values of his small-town Ohio boyhood. Ailes loves to fight, but he is a happy warrior who has somehow managed to charm and befriend many of the people he has defeated in political campaigns and television wars. Barbara Walters, Rachel Maddow, Jesse Jackson, the Kennedy clan— all are unexpected Ailes fans. Chafets also gives us an unprecedented look at the inner workings of Fox News and explores Ailes’s relationships with Bill O’Reilly, Sean Hannity, Megyn Kelly, Neil Cavuto, Chris Wallace, and the other stars he has nurtured. Ultimately, Ailes is neither villain nor hero but a man full of contradictions and surprises. As Chafets writes, “What will he do next? What stokes his competitive fires and occasional rages? How to reconcile his acts of exceptional loyalty and pri­vate generosity (even to rivals) with his impulse to present himself to the world as a ruthless leg breaker? What makes Roger run—and where, if anywhere, is the finish line? As Ailes himself might say: I report, you decide.”

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    Not long ago, the world was awash with venture capital in search of the next Yahoo! or Amazon.com. No product, no experience, no technology, no business plan - no problem. You could still get 40 million dollars from investors to start up your dot-com. And you could get people to work around the clock for stock options and the promise of millions. Then, around April 2000, it all came crashing down. Phil Kaplan was a dot-com everyman, a programmer, with a bird's-eye view of the erupting bubble. In early 2000 he started fuckedcompany.com, a caustic and sceptical site which follows the layoffs and bankruptcies of hundreds of dot-coms. The site was an instant success. It was named site of the year by Rolling Stone, Time and Yahoo!, and received more than four million unique visitors a month. F'D COMPANIES captures the waste, greed and human stupidity of over 200 dot-com failures. Written in Kaplan's popular and cynical style, the company profiles in the book form a gleeful encyclopeadia of how not to run a business. They als

    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

    In your hands is something equally amazing: the untold story of Uber's meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he's always focused on the next disruptive innovation and the next world to conquer.Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They've inspired both admiration and loathing as they've flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They've even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger--against the childhood warnings from everyone's parents.Wild Ride is the first truly inside look at Uber's global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick's massive ambitions in his humble roots, and he explores Uber's murky beginnings and the wild ride of its rapid growth and expansion into different industries.Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber's internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it's really like.Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.

    Employee #55's story of the first five years of Amazon.com, which "brims with fascinating Amazoniana." (The Los Angeles Times)In a book that Ian Frazier has called, "a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom," James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing "how it was to be in the right place (Seattle) at the right time (the 90s)" (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company's bizarre, Nordic-style retreats, creating what Jonathan Raban calls "an utterly beguiling book." For this first paperback edition, Marcus has added a new afterword with further reflections on his Amazon experience.In the tradition of the most noteworthy and entertaining memoirs of recent years, Marcus offers us a modern-day fable, "a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout" (Henry Alford, Newsday).

    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    Who knew that he also was a pivotal figure in the development of the airplane, the hydrofoil, genetic engineering, and more? Charlotte Gray does, and she tells us how and why she brought to life the passionate mind and heart of the man behind so many amazing ideas and innovations. --Lauren Nemroff Some Questions for Charlotte Gray [image] 1. Most people picture Alexander Graham Bell as that grandfatherly looking man with a long white beard who invented the telephone. What's wrong with that image? The image of Alexander Graham Bell as a kindly Santa Claus figure is the one we all know: It is as familiar as the one of Einstein with his hair in a frizzy grey mass. But when Alexander Graham Bell was struggling to invent the telephone, he was a skinny, clean-shaven, neurotically intense young man and a hypochondriac, with obsessive work habits and a very volatile nature. Reading his letters and journals, I was shocked to discover how often he would ricochet between euphoria and depression. Invention was Alexander Graham Bell's passion, but I frequently wondered whether, if he had not had an early success and the right wife, his difficult personality would have prevented him achieving anything. I think it is important to revise the grandfatherly stereotype of Bell in order to show that invention is difficult, and inventors are not easy, placid people to live with. 2. In what way does Bell's genius different from other inventors of his age, such as Thomas Edison or the Wright brothers? The wonderful thing about the inventions of such nineteenth century giants as Bell, Edison and the Wright brothers is that, with a little bit of effort, even those of us who never did Grade 12 physics can actually understand how their inventions worked. One could never say that about today's microelectronic technology. Intuition and imagination were all crucial for the breakthroughs made by Edison, the Wright brothers and Bell. However, what sets Bell apart from Edison and the Wright brothers was that he didn't have an entrepreneurial bone in his body. He was more like a holdover from the eighteenth century Enlightenment, while the others were go-getting twentieth-century hustlers. Edison was always looking for financial backers; he announced his breakthroughs before he had even built working prototypes; he was one of the first inventors to put together a real R and D team at a purpose-built laboratory, at Menlo Park. He understood that invention is, in his own words, "One percent inspiration, ninety percent perspiration." Similarly the Wright Brothers were eager to make money out of their flying machines. They refused to share their technological breakthroughs, guarded their patents fiercely, and wouldn't give any demonstrations to the public of their biplanes. Bell was the opposite--totally absorbed in extending the frontiers of knowledge, and completely careless about commercial exploitation of his ideas. 3. Is it true that "necessity is the mother of invention" or is it something else? Invention has many mothers - the right materials, a widespread understanding that this will improve the world in some way, the right individual to pursue the elusive dream. In the case of the telephone, one can argue that there was no overwhelming necessity for a new form of communication: the telegraph had been working well for 30 years, and only a few people realized that a device that could carry the human voice, rather than the Morse code, would pull people together in a revolutionary way. As soon as telephones appeared in the market, their advantages were obvious. But there was still incredible resistance. In Britain, the upper classes were slow to acquire telephones because they posed a class issue: who should answer them? Everybody knew that, in a house with servants, the servant answered the door when the telegraph boy rang the bell. But should master or servant speak on the phone? The democratic nature of the telephone--anybody could use it, not just qualified operators--also shackled its spread. In Russia after the revolution, Stalin is said to have vetoed the idea of a modern telephone system. "It will unmake our work," the dictator decreed. "No greater instrument for counter-revolution and conspiracy can be imagined." So did necessity drive the invention of the telephone? No--when Bell first started speculating on its impact, people thought he was mad. But it quickly became a total necessity…imagine life without electronic communication today! 4. It was amazing to learn that Bell's mother and his wife were both deaf, and that from an early age he was immersed in research on the nature of sound and oral communication. How important were these personal relationships in shaping his outlook and inventions? One of my greatest surprises when I started research for Reluctant Genius was the discovery that Bell's first ambition was to be a teacher of the deaf, and that he remained committed to the cause of improved education for the hearing impaired throughout his life. I had no idea of this side of him, or of his long relationship with Helen Keller. The fact that the two most important women in his life, his mother and his wife, were deaf was of crucial importance both to his own work, and to his attitude to others. His respect for their intelligences and personalities meant that, unlike many of his contemporaries, he never assumed that deafness was linked to intellectual disability. Moreover, his scientific interest in their condition informed his telephone research. Because he knew why their ears didn't work, he understood how sound should reach the brain in a hearing person's ear, through the ear drum. None of his competitors made that intuitive leap. Their early attempts to build working telephones were foiled because they didn't include the diaphragm that mimicked the action of the ear drum, and which was the key feature of Bell's first phone. Lastly, Bell was also fascinated by the intergenerational transmission of deafness. This led to his research on genetics in general - and the program he initiated at his summer home, in Cape Breton, to breed a flock of "super sheep" that would always have twin births. 5. Bell's wife, Mabel Hubbard Bell, was a remarkable person in her own right. Why was it so important to tell her story? Too often, biographies of "Great Men" suggest they achieved everything by their own efforts. A few did, of course, but most depended on the support and encouragement of others--parents, partners, associates--to provide the right environment in which they could achieve their goals. Behind every great man….This was the case with Alexander Graham Bell. He would always have had his "Eureka Moment", in the summer of 1874, when he realized how a "talking telegraph" might work. But without Mabel, we probably would never have heard of him. He would not have patented the invention or found the business partners who helped him moved his invention from the laboratory to the market place. Mabel's father, Gardiner Hubbard, was his patent lawyer: Mabel herself ensured that he went to the Philadelphia Exposition, in 1876, to demonstrate his new apparatus. In later years, Mabel provided all kinds of other practical help, in ensuring that her exasperating husband could focus on his inventions. She handled the financial side of their marriage: she found qualified young men who could help him work on his flying machines: she was always cheering him up and stroking his ego when he got depressed. And she created, along with their two daughters, a warm family environment which gave balance to Bell's life - and which so many of his contemporaries, including Thomas Edison, never enjoyed. I was determined to give Mabel her due in the story of Bell. I found her such an attractive and intriguing figure. She was stone deaf, ten years younger than her husband, and their relationship began as a teacher-student one. It would be easy to assume that this brilliant, world famous man would be the dominant figure in the relationship. In fact, the reverse is true. 6. What do you think Bell would think of cell phones, the internet and other wireless means of communication? Bell himself anticipated "electric communication": he was very frustrated by how long it took for a letter from Nova Scotia to reach Europe. I'm sure he would be delighted by the internet. However, he would be appalled by the constant buzz of other technological advances, and the way we've allowed them to trump all other forms of human intercourse. This is a man who wouldn't have a telephone in his own study, because its ring would disturb his train of thought. He was a gracious, well-mannered man who would have been horrified by the way many of us let our cell phones to interrupt our face-to-face conversations. And if somebody pulled out a Blackberry and started punching into it while Bell was speaking of him--well, Alec would have muttered, "Shee-e-esh" (the nearest he ever got to swearing) and stomped out of the room. 7. What was the most exciting research discovery that you made? As a biographer, I have to say that my most exciting discovery was the wealth of material I had to work with. Because Alexander Graham Bell could never speak to his wife on the telephone, he and Mabel exchanged long, intimate, colourful letters whenever they were apart--and that was often. I was thrilled to discover, at the Alexander Graham Bell Historic Site in Baddeck, Nova Scotia, 180 three-ring binders of family correspondence (another set is housed at the Library of Congress, Washington.) These letters let me explore the inner-workings of the mind of a genius, and of a remarkable marriage, in a way that I had hardly dared hope for. I was also amazed at the range of Bell's activities. The telephone, the photophone (which sent sounds down beams of light), an early iron lung, a desalination process for salt water, flying machines, hydrofoils, genetic experiments…his scientific interests were enormously varied. And at the same time, he was doing so much else, for example with the Smithsonian Institute, and the National Geographic Society. And throughout his career, there was his long-running commitment to deaf education. It was hard not to be overwhelmed! 8. What are you working on right now? Yes, I'm already launched on my next biography. (In fact, I find it very hard not to start my next book before the previous one is even in the stores--I have a psychological need to live both my own life and someone else's!) My next project is a short biography of Nellie McClung, the Canadian author and political activist.

    "Congratulations, Mr. Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.

    By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

    Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.

    When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.