But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of?The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all our most complex and important decisions: It decides whom we fall in love with, whether we should convict someone of murder, and which way to run when someone yells “Fire!” It explains why we can become riveted by the story of a single puppy adrift on the ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to convince people to vote against their own interests, or even become suicide terrorists. But the most disturbing thing is that it does all this without our knowing.Shankar Vedantam, author of The Washington Post’s popular “Department of Human Behavior” column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift on the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots and what happens when we don’t.

    But the most important, consequential, and widening gap in American society is between the upper middle class and everyone else.Reeves defines the upper middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best quality education, housing, health care, and other necessary goods and services.As Reeves shows, the growing separation between the upper middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults.These trends matter because the separation and perpetuation of the upper middle class corrode prospects for more progressive approaches to policy. Various forms of “opportunity hoarding” among the upper middle class make it harder for others to rise up to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society.Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against—and what can be done to restore a more equitable society.

    They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.

    Now in her ninety-fourth year, this timely celebration sheds new light on the myriad attributes and personal qualities she brings to the nation. From fortitude in the face of adversity to standing as the nation's ambassador all over the world, no one could doubt the work ethic that powers this remarkable woman, even into her nineties. Equally, her love of family - from her rock of over sixty years' marriage, Prince Philip, to her great grandchildren - shines through. But what are the secrets of her success? How does she still approach her day-to-day with such vitality and aplomb, even when culture and society are changing rapidly all around her?The Queen on fame: When an MP commented that it must be a strain meeting so many strangers all the time, the Queen smiled, 'It is not as difficult as it might seem. You see, I don't have to introduce myself. They all seem to know who I am.'The Queen on fashion: In the late sixties when Mary Quant and the mini skirt came to epitomize all that was fashionable, Princess Anne suggested her mother might also consider shortening her hemline. The Queen was adamant, 'I am not a film star.' The Queen on family: As Great Britain's most famous great grandmother, it is no surprise that the Queen values family life. 'Marriage gains from the web of family relationships between parents and children, grandparents and grandchildren, cousins, aunts and uncles.'In this book Karen Dolby unpicks the key elements that make the Queen so special to - and so loved by - the nation and presents a guide to how you too could put into practice some of Her Majesty's traits to help overcome adversity, find inner strength and present yourself as wonderfully considered and calm, even when all about you seems in chaos.

    What curriculum do I choose? What if we can’t afford all the books? How do I schedule our time? Will my children become socially awkward recluses? What if I screw up my kids’ education?! Lorilee Lippincott, a seasoned homeschooling mom, shows just how simple homeschooling can be. She and her husband taught their two kids in a one-bedroom apartment before picking up and moving the whole family to China. They’ve discovered that they don’t need rooms full of books, educational toys, and other teaching tools, nor do they need schedules packed full of extracurricular activities, field trips, and social events. Perhaps even more importantly, they don’t need to panic about making sure their kids turn out okay. It’s actually all pretty simple, she tells readers.But homeschooling well does require some planning and dedication, and a book like The Homeschooling Handbook to be your guide. Here you’ll find all your questions answered in Lippincott’s straightforward, warm, and witty style. Topics covered include:How to instill curiosity and a love of learningTypes of homeschoolingYour socialization fears assuagedHow to create simple schedules and stick to themTips for keeping costs downTeaching kids with disabilitiesThe benefits of play timeLegal requirementsHow to avoid burnoutAnd much more!Full of anecdotes, interviews with other homeschooling families, and wisdom, this is a must-have for any family considering the homeschooling life.

    Baseball Prospectus 2013 brings together an elite group of analysts to provide the definitive look at the upcoming season in critical essays and commentary on the thirty teams, their managers, and more than sixty players and prospects from each team.Contains critical essays on each of the thirty teams and player comments for some sixty players for each of those teamsProjects each player's stats for the coming season using the groundbreaking PECOTA projection system, which has been called "perhaps the game's most accurate projection model" (Sports Illustrated)From Baseball Prospectus, America's leading provider of statistical analysis for baseballNow in its eighteenth edition, this New York Times bestselling insider's guide remains hands down the most authoritative and entertaining book of its kind.

    It requires just one or two 20-minute resistance-training workouts using negative (or eccentric) training, the little-known weight-lifting technique that shrinks fat cells and triggers fast muscle growth. Legendary fitness researcher Ellington Darden, Ph.D., put 115 overweight men and women on this workout program and achieved remarkable results, which are illustrated in the book through 20 inspiring before and after photographs. Some test subjects lost 30, 40, or even more than 50 pounds in as many days and transformed their bodies and their health.Negative training is just one of 10 Fat Bombs demonstrated in the book. Others include: A unique meal plan in which the bulk of calories come from carbohydrates (50% carbs; 25% protein; 25% fat), offering readers an appealing new way to lose weight without sacrifice Drinking a gallon of cold water a day to stay full and hydrated, and to boost calorie burn through thermogenesis Evening after-dinner walks to accelerate body heat, triggering increased fat loss Dr. Darden's Breakthrough program isn't easy, but it delivers guaranteed results. It sheds pounds fast while building and toning muscle in just 6 weeks.

    Many of the difficulties however, are not in the classroom... In The (Un)official Teacher's Manual, Omar Akbar offers direct, humorous and accessible advice on how to deal with the daily issues faced by a teacher- none of which involve teaching! Includes guidance on: lesson observations, emails, promotions, avoiding meaningless extra work, meetings, parents, maintaining a work-life balance, dealing with workplace bullying, and much more. While Omar pulls no punches on the reality of working in a school, a positive streak is maintained throughout. A must read for any teacher or potential teacher. - - - - - - - - - - - - - - Contents: Introduction: Why This Book Was Written 1. How to Get the Most from Observations, Learning Walks, and Book Scrutinies 2. The Don’ts of the School Email System 3. How to Get Promoted and Other Things to Consider 4. How and When to Say No and Yes 5. The Dos and Don’ts of Meetings 6. How to Get Parents on Your Side 7. Guidance for Trainee Teachers 8. Ensuring a Life-Work Balance 9. Bullying: the Problem and the Solution 10. How to Get the Teaching Job You Want 11. Maintaining Good Relationships 12. Why It’s All Worth It

    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

    Hay guides you through each of her ten steps to loving yourself. She discusses the concept of criticism, the power of meditation, being willing to change, what you believe you deserve, and much more. These ten steps are perfect for you if you’re looking for more realistic, practical ways to feel good about yourself. Louise closes the lecture with a beautiful and empowering meditation.

    Nonpartisan and well-balanced, Where Does the Money Go? is a candid, eye-opening, and delightfully irreverent guide to the ongoing federal budget crisis that breaks-down into plain English exactly what the Fat Cats in Washington, D.C. are arguing about.

    

    There is a lot of misinformation, speculation, and assumption going around, as well as a lot of bad advice given by people who never did their research. This book comes at it from a neutral perspective, without all the hype, in hopes to dispel some of the myths and rumors about essential oils. The Essential Oil Truth will help you gain a greater understanding of the true nature and beauty of essential oils and their proper use for your everyday life.

    It won’t place any judgement, embarrassment, or pressure to undergo painful measures.In fact, there’s absolutely no need to cut down or reduce your usage whilst reading; doing so is actually detrimental.Perhaps this goes against everything you’ve been told, but ask yourself if what you’ve been told has worked? If it had, you wouldn’t be reading this hackbook.Pornography addiction manifests in various ways with far-reaching societal effects. Many people use pornography because the internet allows instantaneous access to supernormal stimuli. Consider if the following questions apply to you.- Do you spend far more time viewing porn than you originally intended?- Are you unsuccessful in efforts to stop or limit your consumption of pornography?- Has time spent viewing pornography interfered with, or taken precedence over personal or professional commitments, hobbies, or relationships in your life?- Do you go out of your way to keep your pornography consumption secret (e.g. deleting browser history, lying about viewing porn)?- Has viewing pornography caused significant problems in intimate relationship(s)?- Do you experience a cycle of arousal and enjoyment before and during pornography consumption, followed by feelings of shame, guilt, and remorse after?- Do you spend significant amounts of time thinking about pornography, even when not watching it?- Has viewing pornography caused any other negative consequences in your personal or professional life (e.g. missed work, poor performance, neglected relationships, financial problems)?If you’re a porn user that depends on it for masturbation or sex, all you need to do is read on. If you’re here for a loved one, all you need to do is persuade them to read this book. If unable to persuade them, read the book yourself. Understanding the method assists getting the message across and preventing your children from starting. Don’t be fooled by the fact that they don’t have access to it now – all do before getting hooked.

    In the framework of a revised Marxism, this book shows how a more cooperative and democratic economy is already emerging, and how we can build on its successes. Society may be on the cusp of the greatest revolutionary movement in history.