This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Use technology to focus on your students!In this step-by-step guide, teacher and education blogger Catlin Tucker outlines the process for integrating online discussion with face-to-face instruction in a way that empowers teach

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    

    Greene, who recently launched World Science U, which offers free online science courses, explains what it is that's so "elegant" about string theory while lamenting the possible limits of what dogs (and by implication humans) can ever hope to understand about the universe. The interview was conducted by Rivka Galchen, an acclaimed fiction writer and journalist, named by The New Yorker as one of 20 Writers Under 40. Cover design by Adil Dara Kim.

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.

    Issues of race, ethnicity, class, gender, sexual orientation, and ability often complicate this question for youth, affecting their schoolwork and their relationships with teachers, administrators, and peers.Adolescents at School gives educators, administrators, community leaders, counselors, social workers, health-care professionals, and parents a glimpse into the complex "identities" adolescents negotiate as they manage the challenges of school. The book contains the perspectives of teachers, researchers, and administrators and adolescents themselves who explore what it means to be a middle or high school student in the United States today. Practical and jargon-free, the book suggests ways to foster the success of every student in our schools and classrooms.

    It avoids overburdening the reader with topographical detail that is unnecessary for the medical student. Minimum assumptions are made of existing knowledge of the subject.'Key point' boxes for reinforcement and quick revision Glossary of important terms 'Clinical detail' boxes closely integrated with relevant neuroanatomyComplete revision and updating of text. Revision nad expansion of summary chapter, providing overview of entire subject. Clinical material updated to reflect current prevalence of neurological disease. Artwork entirely redrawn for improved clarity and closer integration with text.

    This important new book critically examines the best biblical and historical scholarship before tackling some of the key questions of systematic christology: How could Jesus be fully a man and yet truly divine? How could he be sinless and yet exercise free human will? How can his role as universal savior be reconciled with other religions? Can his maleness be reconciled by the just demands of feminism? Clear, balanced, and accessible, this book offers an invaluable interpretation of these and other controversial issues for students, general readers, and clergy.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    These books have been long on theory and short on application. This work represents something completely different for this genre.In his previous book, God is Not Dead, Goswami proved that not only are science and religion compatible, but that quantum physics proves the existence of God. In this new book, Goswami moves beyond theory into the realm of action. He asserts that quantum thinking is striking the death blow to scientific materialism; that quantum thinking allows us to break from past bad habits and bring us into of free will and possibilities.Beginning with the question: "God is here, so what are you going to do about it?" Goswami calls for a plan of action that involves applying "quantum thinking" to a variety of societal issues. He issues a call for a spiritual economics that is concerned with our well-being rather than only our material needs; democracy that uses power to serve, instead of dominating others; education that liberates rather than shackles; and new healthy practices that restore wholeness.

    But ask a physicist and there’s no doubt that James Clerk Maxwell will be near the top of the list.  Maxwell, an unassuming Victorian Scotsman, explained how we perceive colour. He uncovered the way gases behave. And, most significantly, he transformed the way physics was undertaken in his explanation of the interaction of electricity and magnetism, revealing the nature of light and laying the groundwork for everything from Einstein’s special relativity to modern electronics.   Along the way, he set up one of the most enduring challenges in physics, one that has taxed the best minds ever since. ‘Maxwell’s demon’ is a tiny but thoroughly disruptive thought experiment that suggests the second law of thermodynamics, the law that governs the flow of time itself, can be broken. This is the story of a groundbreaking scientist, a great contributor to our understanding of the way the world works, and his duplicitous demon.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

    The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.