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Principles of Digital Marketing: 7 Keys to Online Success in Today's Information Economy by J. Christian Connett
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Decisions: Life and Death on Wall Street (Kindle Single)
Janet M. Tavakoli - 2015
A prominent bank CEO seems on the verge of a nervous breakdown.In Washington D.C., a former Wall Street regulator checks into a hotel using the name of a hedge fund manager for an illicit meeting with a prostitute. In a D.C. suburb, the CFO of a beleaguered mortgage giant chooses a drastic personal end to “relentless pressure”.In a picturesque suburb of Zug, Switzerland, the CFO of a major insurance company decides to end his life. In London, a financier kills himself in a way he once said he never would.In her new memoir, Janet Tavakoli shines a bright light on the money-driven culture of Wall Street and Washington, and the life and death consequences of our decisions that put profit above all.Approximately 16,000 words of text (not including front and back matter and references. 105 total pages)Praise for Decisions"Tavakoli takes us on a scenic tour of the recent lowlights of Wall Street and Washington...demystified and rendered tragically human. It's a compelling tale.” Jake Bernstein, winner of the Pulitzer Prize for National Reporting "Merrill Debauchery Only Begins This Woman's Tale... 'Neither Bill nor I believed Calvi committed suicide,' Tavakoli writes. 'Bill joked that he'd never hang himself. It was too gruesome.'"Bloomberg News "Janet Tavakoli is a born storyteller with an incredible tale to tell. She takes us on a br /isk journey from the depravity of 1980s Wall Street to the systemic recklessness that crushed the global economy.”Nomi Prins, author of All the Presidents' Bankers “An authority on credit derivatives, has written a reflective memoir about life in the world of finance. Tavakoli is not a woman who employs words carelessly, and when she says fraud she means ... fraud.”
All About Alpha
Praise for Janet M. Tavakoli“She knows her stuff, has strong opinions, and turns a colourful quote.”
Financial Times
“Janet Tavakoli knows more about the inside of the financial world than nearly anyone else!”Jim Rogers, Author of Street Smarts - Adventures on the Road and in the Markets“Intelligent analyst whose command of the arcane world...mixed with a brutally honest analytical framework makes it a pleasure to read her work.”
Asia Times Online
Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Steve Jones - 2011
This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Excel 2007 Bible
John Walkenbach - 2006
Spreadsheet," is one of the liworld's leading authorities on Excel Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features Includes a valuable CD-ROM with templates and worksheets from the book Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Summary - Hillbilly Elegy: By James David Vance - A Memoir of a Family and Culture in Crisis
e-Summary - 2016
The book is written by JD (James David by author's full name) Vance and in it the author tries to describe the overall life and struggles of people in post-industrial time in the United States. This book deals with the problems of white working-class and the book is not just some book where the author tries to describe lives of ordinary white people. The book is actually a memento and a message to the readers; in it Vance describes his life and his starts, especially growing up while being poor in Ohio. We can find out about this when we find out that Vance's family is of Scottish-Irish descent and that his ancestors have longer history of poverty and hard work that they need to endure in order to survive the hard times that were at hand. We also find out that since the 18th century many Scottish-Irish people were working as plantation workers, as miners and/or as millworkers. Because these people worked only the hardest jobs that hardly anyone else would take many people belittled them. Words like 'white trash, redneck' and/or 'hillbilly' were unfortunately a common everyday word for those people. Hillbilly Elegy is a fascinating work, not because it was written based on a true story but because it was written from a man who lived 'through' his story. The fact that the entire book contains a message is, of course, welcoming plus and something we want from literature of this genre. Here Is A Preview Of What You Will Get: In Hillbilly Elegy, you will get a summarized version of the book.In Hillbilly Elegy, you will find the book analyzed to further strengthen your knowledge.In Hillbilly Elegy, you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Hillbilly Elegy.
My Beloved's MBA Plans
Disha - 2013
For Arpita, it is a second chance at love. Payal and Nitin make the campus their home while Geet faces a tragic loss. Join Suraj and Priya as they break away from the family business to carve out a path for themselves and discover how Rahul and Dimple spend an unusual honeymoon. These are just a few stories from this colorfulcollection set against the backdrop of life on campus andaspirations for an MBA degree. The book is a ride through different shades of life and experiences. Whether you are single or married, this book is an absolute must read for anyone who wishes to take an unconventional decision in life.
Thus Spoke Chanakya
Radhakrishnan Pillai - 2018
On your path to success, both the biggest hurdle and the biggest support is your own mind – depending on how you have trained it.”– CHANAKYANo school or university teaches us how to make friends, have a successful career, maintain a healthy married life, run a family or live life in general. How many times have we wished for a roadmap to navigate the confusing landscape of daily-life, to have a guidebook to show us the way? In his much-awaited book Thus Spoke Chanakya, bestselling author Radhakrishnan Pillai decodes ancient texts from the illustrious Kautilya’s Arthashastra within the context of modern times and doles them out in short, crisp passages for everyday practice and use. A perfect read for those who yearn to master the teachings of Chanakya for overall success. Radhakrishnan Pillai is the bestselling author of Corporate Chanakya, Chanakya’s 7 Secrets of Leadership, Chanakya in You and Katha Chanakya. He has a PhD in Kautilya’s Athashastra and a Master’s degree in Sanskrit. A renowned management consultant and speaker, he heads the Leadership Center at the University of Mumbai.
Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow
John Lamerton - 2017
HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.
Financial Accounting
Jerry J. Weygandt - 2010
Weygandt, Paul D. Kimmel, and Donald E.
Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the reputation for accuracy, comprehensiveness, and currency, the authors have painstakingly created a book dedicated to assisting students learning accounting topics under the rules of IFRS.
Business Law
Lee Mei Pheng - 2009
The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.
Integrated Advertising, Promotion and Marketing Communications
Kenneth E. Clow - 2001
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Making the Case: How to Negotiate Like a Prosecutor in Work and Life
Kimberly Guilfoyle - 2015
Her father knew that he couldn’t possibly anticipate all the needs of his children alone so he set out to teach Kimberly how to advocate for herself and for her younger brother. He instructed her on how to ask for what she needed and how to build a strong case to get it. Those valuable childhood lessons helped Kimberly become the quick-thinking spitfire she is today. In Making the Case she weaves stories and anecdotes from her life and career with specific strategies that can help anyone set clear goals, communicate more effectively, and come out on top in any situation. Having been a prosecuting attorney, former First Lady of San Francisco and one of TV’s most sought-after legal analysts and opinion-shapers, Kimberly Guilfoyle is the quintessential expert at making the case. Now advocating for her readers, she shares tips on how to make the case for yourself in all realms of your life—personal and professional. Among the topics she advises on are:• Getting hired• Nailing a promotion• Navigating a mid-life career change• Managing personal finances• Advocating for your health• Minimizing family drama Told in her appealing and persuasive voice, combining personal experience and time-tested counsel, Making the Case is an invaluable guide to helping you get the most from your life at home and at work.
India Reloaded: Inside India's Resurgent Consumer Market
Dheeraj Sinha - 2015
This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
The Story of Facebook
Sara Gilbert - 2012
He left Harvard after his sophomore year to focus on the website, whose user base steadily grew to more than 250 million people, making Zuckerberg a billionaire. He was also named “Man of the Year” by Time magazine in 2010.We bring you the story about the origins and leaders of Facebook, who gave communication and social networking a whole new meaning.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
How To Be Smart With Your Money
Duncan Bannatyne - 2009
No matter what our financial or family situation, we each get 24 hours a day. In the practical and straightforward style to which his Dragon's Den contestants are accustomed, Duncan Bannatyne explains how we can make the most of our time to get the most from our lives, and not just our working day. What do you really want to do with your life? This book will help you identify the goals and aspirations that really matter to you so that you can make them happen. It will give you the confidence to make your ambitions a reality and teach you how to focus on the things that count. In a series of short chapters, illustrated with examples from his extraordinary career in business, Duncan will show you how to make quicker, better decisions and how to make things happen - fast. Duncan knows more about what can be achieved in a day, a year and a lifetime than most and in this book he shares how you can achieve your ideal work/life balance.