YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    But is this level of physical and spiritual weariness inevitable? Just as a car needs to be regularly refueled, retuned, and repaired in order to keep running, a balanced life can be sustained only when a man takes proper steps to stay on track. In this hopeful book, experienced pastor and counselor David Murray shares stories from his own life and the lives of friends, offering gospel-centered advice for avoiding, assessing, and recovering from burnout. With chapters on rest, relationships, routines, and more, this book lays out a host of practical remedies men can use to reset their lives on a more sustainable course--resulting in renewed energy, joy, and purpose.

    Author H.A. Dorfman details appropriate coaching strategies aimed at perfecting the player's mental approach to performance. Coaching the Mental Game will become the Bible for coaches who strive to make their athletes the most complete performers possible. Not only a wonderful asset to athletic coaches, this book will also prove to be a motivational resource for workers in all industries as well as in the game of life.

    Drawing on extensive fieldwork conducted over a period of seven years, Paige West focuses on the Crater Mountain Wildlife Management Area, the site of a biodiversity conservation project implemented between 1994 and 1999. She describes the interactions between those who ran the program—mostly ngo workers—and the Gimi people who live in the forests surrounding Crater Mountain. West shows that throughout the project there was a profound disconnect between the goals of the two groups. The ngo workers thought that they would encourage conservation and cultivate development by teaching Gimi to value biodiversity as an economic resource. The villagers expected that in exchange for the land, labor, food, and friendship they offered the conservation workers, they would receive benefits, such as medicine and technology. In the end, the divergent nature of each group’s expectations led to disappointment for both.West reveals how every aspect of the Crater Mountain Wildlife Management Area—including ideas of space, place, environment, and society—was socially produced, created by changing configurations of ideas, actions, and material relations not only in Papua New Guinea but also in other locations around the world. Complicating many of the assumptions about nature, culture, and development underlying contemporary conservation efforts, Conservation Is Our Government Now demonstrates the unique capacity of ethnography to illuminate the relationship between the global and the local, between transnational processes and individual lives.

    Without these essentials—the basic truths of the faith—they will never establish strong roots or bear fruit. Adrian Rogers has written a book designed to give new believers the nurture and care their faith needs to blossom and grow. What Every Christian Ought to Know seeks to give intellectual truth, and also to provide the “spiritual nutrients” required to produce mature faith.

    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

    As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper's, Alan Jacobs has spent his adult life belonging to communities that often clash in America's culture wars. And in his years of confronting the big issues that divide us--political, social, religious--Jacobs has learned that many of our fiercest disputes occur not because we're doomed to be divided, but because the people involved simply aren't thinking.Most of us don't want to think, Jacobs writes. Thinking is trouble. Thinking can force us out of familiar, comforting habits, and it can complicate our relationships with like-minded friends. Finally, thinking is slow, and that's a problem when our habits of consuming information (mostly online) leave us lost in the spin cycle of social media, partisan bickering, and confirmation bias.In this smart, endlessly entertaining book, Jacobs diagnoses the many forces that act on us to prevent thinking--forces that have only worsened in the age of Twitter, "alternative facts," and information overload--and he also dispels the many myths we hold about what it means to think well. (For example: It's impossible to "think for yourself.")Drawing on sources as far-flung as novelist Marilynne Robinson, basketball legend Wilt Chamberlain, British philosopher John Stuart Mill, and Christian theologian C.S. Lewis, Jacobs digs into the nuts and bolts of the cognitive process, offering hope that each of us can reclaim our mental lives from the impediments that plague us all. Because if we can learn to think together, maybe we can learn to live together, too.

    But God can become present to us in surprising ways through our everyday routines. Framed around one ordinary day, this book explores daily life through the lens of liturgy, small practices and habits that form us. Each chapter looks at something making the bed, brushing her teeth, losing her keys that the author does in the day. Drawing from the diversity of her life as a campus minister, Anglican priest, friend, wife, and mother, Tish Harrison Warren opens up a practical theology of the everyday. Each activity is related to a spiritual practice as well as an aspect of our Sunday worship. Come and discover the holiness of your every day."

    Here he traces the broad sweep from Exodus to Kings to Jeremiah to Jesus. He highlights that the prophetic vision and not only embraces the pain of the people but creates an energy and amazement based on the new thing that God is doing.

    It argues that evolution designed us both to teach and learn, and that the drive to learn is our most important instinct. It also reveals as fascinating insights about our adult capacities and how even young children -- as well as adults -- use some of the same methods that allow scientists to learn so much about the world. Filled with surprise at every turn, this vivid, lucid, and often funny book gives us a new view of the inner life of children and the mysteries of the mind.

    

    Her narrative, along with Root’s insights, help you uncover the action of God as it pertains to your own youth ministry, and encourage you to discover how you can participate in that action. As you join this theological journey, you’ll find yourself exploring how theology can and should influence the way you do youth ministry.

    They represent a new world, a new kingdom, a new outlook.Tim Chester brings to light God's purposes in the seemingly ordinary act of sharing a meal--how this everyday experience is really an opportunity for grace, community, and mission. Chester challenges contemporary understandings of hospitality as he urges us to evaluate why and who we invite to our table. Learn how you can foster grace and bless others through the rich fare being served in A Meal with Jesus.

    Your preschooler refuses to get dressed. Your fifth-grader sulks on the bench instead of playing on the field. Do children conspire to make their parents’ lives endlessly challenging? No—it’s just their developing brain calling the shots!In this pioneering, practical book, Daniel J. Siegel, neuropsychiatrist and author of the bestselling Mindsight, and parenting expert Tina Payne Bryson demystify the meltdowns and aggravation, explaining the new science of how a child’s brain is wired and how it matures. The “upstairs brain,” which makes decisions and balances emotions, is under construction until the mid-twenties. And especially in young children, the right brain and its emotions tend to rule over the logic of the left brain. No wonder kids can seem—and feel—so out of control. By applying these discoveries to everyday parenting, you can turn any outburst, argument, or fear into a chance to integrate your child’s brain and foster vital growth. Raise calmer, happier children using twelve key strategies, including • Name It to Tame It: Corral raging right-brain behavior through left-brain storytelling, appealing to the left brain’s affinity for words and reasoning to calm emotional storms and bodily tension.• Engage, Don’t Enrage: Keep your child thinking and listening, instead of purely reacting.• Move It or Lose It: Use physical activities to shift your child’s emotional state.• Let the Clouds of Emotion Roll By: Guide your children when they are stuck on a negative emotion, and help them understand that feelings come and go.• SIFT: Help children pay attention to the Sensations, Images, Feelings, and Thoughts within them so that they can make better decisions and be more flexible.• Connect Through Conflict: Use discord to encourage empathy and greater social success. Complete with clear explanations, age-appropriate strategies for dealing with day-to-day struggles, and illustrations that will help you explain these concepts to your child, The Whole-Brain Child shows you how to cultivate healthy emotional and intellectual development so that your children can lead balanced, meaningful, and connected lives.

    Award-winning Montessori teacher Catherine McTamaney revisits the eighty-one verses of Lao-tzu's Tao Te Ching and relates them to the life and work of teachers, parents, and children. Originally meant to remind rather than direct and to show the way toward natural harmony in the world around and within us, Lao-tzu's verses find a new meaning through McTamaney's skillful mixture of spirituality and education. Take a moment to read a single stanza, then put it aside and muse upon its meaning. By revisiting one verse each day, you can relate its images to your life as a teacher, parent, or child. Whether you are familiar with the writings of Lao-tzu or are simply ready to explore a refreshingly contemplative perspective on children and teachers, The Tao of Montessori is a profound work of intellectual stimulation.