Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

    A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life.

    Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in "The 5 Elements of Effective Thinking," you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, "The 5 Elements of Effective Thinking" is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.Whenever you are stuck, need a new idea, or want to learn and grow, "The 5 Elements of Effective Thinking" will inspire and guide you on your way.

    "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

    Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

    The right conversation can change everything.But how does one prepare to have a conversation in an effective way?In 10 lectures for self-development, professional communications coach and speaker Carol Ann Lloyd teaches the best ways to communicate and listen, including how to focus on understanding, how to overcome barriers and distractions, and how to clarify intentions. When listeners step back to hear what makes conversations successful, they will learn that each component of a conversation is a piece of a larger puzzle, which only fits together when thoughtfully considered and executed.Conversations that matter take effort, and every conversation can be R.E.A.L. (Relevant, Effective, Affirming, Legitimate.) Carol Ann Lloyd also shares the three pitfalls in tough conversations and shows how to avoid them. By the end of this course, listeners will have a new understanding of the way people communicate. What’s more, they’ll develop the confidence to live the life they want to live—one conversation at a time.

    And your life is literally shaped by it.Many of the decisions you make are decided by talking. You may be in a restaurant asking a waiter for an unusual substitution, urging a service manager to get your car finished sooner rather than later, or trying to sway your significant other toward a particular film or show. Or you might be trying to build more cooperative relationships at the office.No matter why you engage in face-to-face talk, though, there's no way to insulate yourself from the dangers of miscommunication. Your ability to use the art of talk to effectively convey who you are and to build solid relationships not only influences the success of your friendships, romantic life, and everyday encounters, but also how you experience your workplace. Studies show that using conversational skills properly in that arena makes you more productive, happier, and less stressed.But the truth is that most of us don't understand nearly as well as we could how conversation really works, whether in the office or out of it, with both parties often having entirely different perceptions of what the words and gestures passing back and forth are meant to convey. Even more important, most of us aren't as successful as we could be in making those conversations work better for us. Even when we're more skilled at it than the average person, we often give up the opportunity to be even better, leaving a lot of potential success and happiness on the table.Effective Communication Skills is your chance to learn more about how you communicate verbally, the common problems you can encounter in doing so, and how you can improve your own effectiveness—especially by overcoming the psychological and biological hard-wiring that too often gets in the way.In 24 mind-opening lectures, Professor Dalton Kehoe of Canada's York University brings more than four decades of experience as an award-winning teacher, author, and successful business consultant to this exploration of what's really going in any conversation you take part in.

    Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ski in the Andes." "I scuba dive in Panama." "I dance tango in Buenos Aires." He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the "deferred-life plan" and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.Join Tim Ferriss as he teaches you:- How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?- How blue-chip escape artists travel the world without quitting their jobs?- How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?- How to trade a long-haul career for short work bursts and freuent "mini-retirements"?- What the crucial difference is between absolute and relative income?- How to train your boss to value performance over presence, or kill your job (or company) if it's beyond repair?- What automated cash-flow "muses" are and how to create one in 2 to 4 weeks?- How to cultivate selective ignorance-and create time-with a low-information diet?- What the management secrets of Remote Control CEOs are?- How to get free housing worldwide and airfare at 50-80% off?- How to fill the void and create a meaningful life after removing work and the office

    And in doing so, you’ll get a fresher understanding of an era in history with which we’re still trying to come to terms.How the Crusades Changed History plunges you into the series of Crusades to the Holy Land (and elsewhere), from the calling of the First Crusade in November 1095 until the collapse of the last crusader state, the Kingdom of Jerusalem, in 1291. Delivered by master medieval historian and award-winning professor Philip Daileader of The College of William & Mary, these 24 lectures are more than just an enriching recount of captivating historical events. They’re an intellectually rewarding exploration of the ways in which the Crusades shaped the history of the medieval world—and laid the seeds for our own.Dispel Misconceptions about the CrusadesThe Crusades remain lively topics of debate among historians and scholars, and they’re rife with contradictions and misconceptions that require us to peel back layers of history and confront some startling truths that go against what we traditionally think about medieval crusading.Take, for example, these points:Most Christians weren’t motivated to join the Crusades out of economic considerations but in hopes of gaining indulgences from the Catholic Church to decrease or eliminate time in purgatory.Crusading campaigns reached far beyond Jerusalem and the surrounding Holy Land, extending all along the Mediterranean and throughout much of northern Europe.The Crusades were not universally supported; rather, the period saw critics who questioned particular campaigns—many of which were disastrous failures.As you’ll learn with this course, these and other truths about the Crusades demonstrate that, rather than being grand wars, many of these military campaigns were tangled misadventures. And yet you’ll see that, for all their messiness, the Crusades made an indelible impact on the identity of Western civilization.A Fascinating, In-Depth HistoryProfessor Daileader spends the first 17 lectures of the course delivering a riveting in-depth narrative history of the Crusades that takes you in and around the medieval world and sweeps you up in the crusading fervor that led to some of the era’s most intriguing—and disastrous—campaigns. You’ll immerse yourself in the causes, battles, and consequences of the period’s major crusades—as well as some campaigns often overlooked.The First Crusade: Rather than a single expedition, the First Crusade was a series of loosely coordinated waves that left Europe over the space of several years after Pope Urban II’s initial call in 1095. More than 90% of those who were part of the First Crusade were not professional knights; rather, they were the populous, peasants and craftsmen led by a smattering of minor nobles and a popular preacher named Peter the Hermit.The Northern Crusades: Crusading was not just relegated to the Holy Land. Crusading campaigns also took place in parts of Europe. The Northern Crusades facilitated German and Christian expansion into eastern Europe and opened up a theater of war that was easier for crusaders to access than Syria and Palestine, but they siphoned off crusaders who might otherwise have worked to reclaim Jerusalem from the Ottoman Turks.The Children’s Crusade: One of the period’s oddest crusades, the Children’s Crusade of 1212 consisted primarily of processions of French youths—many between the ages of 6 and 14—carrying religious symbols toward Jerusalem to reclaim it for Christendom. More peaceful than other crusades, the Children’s Crusade lacked the militaristic overtones of other campaigns; medieval chroniclers make no mention of its participants bearing arms.View the Era with a More Inquisitive EyeOnce you reach the end of the major crusading period in the late 13th century, you take a step back in a series of thematic lectures that treat a host of topics with an inquisitive eye. Professor Daileader’s goal with this section of the course: to clarify your picture of the Crusades and to provide you with a stronger grasp of their broader historical consequences.You’ll get a chance to probe issues and questions that have intrigued historians for centuries:What did contemporary religious thinkers and critics say about the Crusades? What effects did their views have?What was the experience like for individuals who took up the crusader’s call? Why did they go? What did they take with them? How did they live day to day?How did everyday life in western Europe compare with that in the vulnerable crusader states?How did medieval Islam respond to the Crusades?By taking this approach, you’ll come to see how this frenetic period of warfare paved the way for subsequent historical movements and moments, including the centuries-long dominance of the Ottoman Empire, the Protestant Reformation, the prevalence of missionary campaigns around the world, and more.Learn from One of America’s Best ProfessorsHow the Crusades Changed History places you in the hands of a historian and teacher named one of the best professors in the United States by The Princeton Review and a four-time winner of Harvard University’s Certificate of Distinction in Teaching.Just minutes into the first lecture of this engaging course, you’ll find out why Professor Daileader’s lecturing style—filled with eye-opening insights, clear-cut explanations, gripping stories, and touches of ironic humor—has been praised by so many of our customers around the world.“Whether the Crusades deserve admiration, opprobrium, or something else entirely is a matter for individuals to decide for themselves,” notes Professor Daileader at the start of his engrossing lecture series. “Our goals are to understand the Crusades and to assess their consequences.”And by doing so with this course, you’ll have the knowledge necessary to come to your own conclusions about just how important and consequential these centuries of warfare were to Western civilization.

    In this course brought to you in partnership with HISTORY, you will be visiting some of history’s deepest rabbit-holes, across centuries and continents, in search of secret societies in all their varieties. You will journey to some very dark places, and frankly some odd and sometimes silly ones as well. During 24 eye-opening lectures, Dr. Richard B. “Rick” Spence, Professor of History at the University of Idaho, guides you through the fascinating, often mystifying - sometimes disturbing - world of brotherhoods, sisterhoods, orders, cults, and cabals that have influenced human culture from ancient times to the present.You’ll understand how and why secret societies have attracted some of history’s most brilliant, and some of its most evil, minds. Often demonized by their enemies, many secret societies have become the stuff of myths and conspiracy theories. Why do they exist? And when they are invented or imagined, why would someone pretend they exist? What do secret societies believe? Who do they recruit? Most important, what influence do they have? Buckle up and get ready to find out.

    In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.The Ego is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures like Howard Hughes, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.But why should we bother fighting ego in an era that glorifies social media, reality TV, and other forms of shameless self-promotion?  Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

    After extensive original research and a decade as the world’s highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits, and you win. Neglect them, and life is a never-ending struggle.  We all want to be high performing in every area of our lives. But how? Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to practice these proven habits. If you do adopt any new habits to succeed faster, choose the habits in this book. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. HIGH PERFORMANCE HABITS is a science-backed, heart-centered plan to living a better quality of life. Best of all, you can measure your progress. A link to a professional assessment is included in the book for free.

    Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."