Book picks similar to
The Visual Dictionary of Pre-press and Production by Gavin Ambrose
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood - 2009
This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.
More Not So Big Solutions for Your Home
Sarah Susanka - 2010
Homeowners are certain to embrace this new collection of articles by the best-selling author and visionary residential architect who sparked a movement toward "better, not bigger" homes. Practical solutions abound in this creative reference - everything from how to use color and unify an interior with trim to finding space for an "away room" and designing a laundry room that works. Susanka poses - and clearly answers - such questions as "How much space do you really need?" and "Where does the garage belong?" Written in her engaging conversational style and illustrated with her own inviting sketches,
More Not So Big Solutions for Your Home
is a collection of attainable home improvements is a valuable addition to any smart and thoughtful homeowner's library.
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller - 2009
Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Picturing and Poeting: Picturing and Poeting
Alan Fletcher - 2006
Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.
Outspoken: Conversations on Church Communication
Tim SchraederPhil Cooke - 2011
Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!
The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
Andrew Cracknell - 2011
Like AMC's award-winning drama "Mad Men," this book looks at the industry that shaped a culture. The" Real Mad Men" is a visual history of key major ad campaigns during the 1950s and 1960s and the people responsible for them. Beginning with the iconic VW campaign that kicked off the "Creative Revolution" it covers campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s, Volvo, Chivas Regal, and Braniff Airways."Real Mad Men" reveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns
Super Graphic: A Visual Guide to the Comic Book Universe
Tim Leong - 2013
This book by one of Wired magazine's art directors traverses the graphic world through a collection of pie charts, bar graphs, timelines, scatter plots, and more. Super Graphic offers readers a unique look at the intricate and sometimes contradictory storylines that weave their way through comic books, and shares advice for navigating the pages of some of the most popular, longest-running, and best-loved comics and graphic novels out there. From a colorful breakdown of the DC Comics reader demographic to a witty Venn diagram of superhero comic tropes and a Chris Ware sadness scale, this book charts the most arbitrary and monumental characters, moments, and equipment of the wide world of comics.
Know Your Onions: Web Design: How to Become a Top-class Money Making Web Designer Without Learning Code
Drew de Soto - 2013
The book reads in a conversational style and is more like having a chat with a bloke that knows his stuff than any kind of "how-to" manual. This is the sequel to Know Your Onions: Graphic Design by the same author.
The Photographer's Eye: Composition and Design for Better Digital Photos
Michael Freeman - 2007
The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.
Hand Job: A Catalog of Type
Mike Perry - 2007
No longer relegated to designer's sketchbooks, hand-drawn type has emerged from the underground as a dynamic vehicle for visual communicationfrom magazine, book, and album covers to movie credits and NFL advertisements. As the practice and appreciation of hand-drawn type grows, its time to celebrate the work of those typographers whose every letterform is a work of art.Hand Job collects groundbreaking work from fifty of today's most talented typographers who draw by hand. Graphic designer and hand typographer Michael Perry selects work representing the full spectrum of design methods and styles. Each hand-drawn work is entirely shaped by the artist's unique processevery one a carefully executed composition enhanced by unplanned "accidents" of line, color, and craft. Hand Job also includes photographs of found type,artists studios, and the tools that help make typography come to life. Whether you are looking to invigorate your design work or are just in need of a little offbeat inspiration, Hand Job will have you reaching for your favorite pen.
Architecture Now!
Philip Jodidio - 2001
Appropriated, chewed up, mulled over, digested, contemplated, and contorted - gathering up along the way fashion, ecology, politics, and art - architectural concepts become veritable things unto themselves in the present tense. As astoundingly diverse as contemporary architecture is, most importantly it is a reflection of what's happening right now all over the world, in people's minds and in the global collective consciousness. The many faces of world architecture today make for a mind-expanding book. Here you'll find the most recent work of over 60 architects and firms, including familiar names such as O. Gehry, Meier, Ando, Foster, and Starck, as well as a host of newcomers sure to be the architecture-celebrities of future generations. Highlights include Jakob & MacFarlane's morphological Restaurant at the Centre Georges Pompidou, Diller & Scofidio's "Blur Building" proposal for the International Expo 2001 in Switzerland (an ovular structure suspended over a lake, encapsulated by a fine mist of water, creating the look of a cloud hovering over the lake), and Herzog & de Meuron's remarkable Tate Modern. Proving that contemporary architecture is not limited to physical building design, New York firm Asymptote's Guggenheim Virtual Museum is also included, a place where visitors can take a cyber-stroll through rooms that are designed to be "compelling spatial environments." Presented alphabetically by architect or firm, Architecture Now! can be used like a reference guide, with extensive photographs and illustrations, biographical and contact information for designers, and a careful selection of today's most influential architects.
The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher
Carolyn Howard-Johnson - 2011
It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Cliff Kuang - 2019
Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.
Thirteen Degrees: 13 Scary Stories and Tales of Horror
Brenden Dean - 2015
Bring a blanket, huddle around the fire, and try to keep warm as you encounter psychotic abductors, deadly spirits and demons of the woods. When They Come Alone - One man's Halloween ritual is far more vicious than it seems. His playful prank is a mask for something more. A Monster in his Closet - A boy is troubled by something in his closet. But, as we will soon see, there is no monster in his closet. Eat Your Heart Out - A quarreling lesbian couple's camping trip goes awry. They may not survive the night when something intrudes in the night. Meet Me at the Looking Tree - A tragic tale of two boys, a towering tree, and a new pair of binoculars. When one of them goes missing, the other's life will never be the same. The Deer Cam - An avid hunter's first hunt of the season turns horrific when noises send him running home. The terror is not over when noises accompany his sleep. What Mustn't be Seen - One night, a boy hears his next door neighbor's home being invaded. But what he witnesses is much worse than a couple of thieves. He Who Waits - Ever since childhood, a girl is constantly watched by a suited man just outside her home. Nobody else can see him. Later in life, a tragedy shows the man's dreadful intentions. The Orb - A metallic, glowing sphere lands in a small town, and those who come close to it are flooded with euphoric visions. Those who touch it disappear in a flash. But unknown horrors await them on the other side. The Way of the World - A wealthy man invites a beggar over for dinner, but the menu may not be to his liking. You Should've Opened the Door - A lonely woman hears news of an escaped killer. That night, the strange knocking begins. Forgetful - A man awaits much needed sleep. But he soon realizes he has forgotten a few routine things. One of which may cost him his life. Sensations - A little girl enjoys spending the night at her grandparents, save for the fact that something visits her at night. Soon, she will learn the horrid truth of the sensations she feels at night. A Stranger's Approach - A distraught woman is having enough trouble affording life when a stranger begins to follow her. Quickly, the stalking becomes too much, and a fateful climax ensues. What people are saying about Brenden Dean's works - “Beautifully written. Absolutely amazing.” –David B. “Holy s***. That was amazing.” -Jacob S. “Now that’s how you write a f****** twist.” -Stefan T. “There’s a lot of good stories out there, but [When They Come Alone] is great.” -Fredrick H. “. . . It's very well written and personable. High praise.” -R. Bowers “F****** amazing. I love it.” -Paula M. “Oh, this is the first thing I’ve read on /r/NoSleep that actually freaked me out. Good job. Good f****** job.” -Cassie A. “Wow. Holy s***. . . The ending really got me.” -Bradley S. "This is probably the saddest story I’ve ever read on /r/NoSleep. God damn, made me cry even.
Yes, And
Cindy Gunderson - 2020
Yes, she is old. Yes, she sometimes forgets where she put her glasses, or her heart medication. But doesn't everyone? That doesn't give workers--paid to assist her, mind you--the right to rifle through her personal belongings, or "accidentally" forget something of hers in their pocket. It definitely does not give them the right to embezzle thousands of dollars from her family trust.Just when she is most desperate, a young neighbor takes her by surprise. Bonding over their shared love of soap operas, Jo and Toby engage in old-school reconnaissance to find answers. Together, they brave roller skates, walks along uneven ground, and even downtown parking on what may be Jo's most exciting adventure in forty years."Yes, And" is a feel-good story that explores the hearts of two misunderstood, kindred spirits, connected just when they need each other most.