Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    In this revised edition of Mr. Giedion's classic work, major sections have been added and there are 81 new illustrations. The chapters on leading contemporary architects have been greatly expanded. There is new material on the later development of Frank Lloyd Wright and the more recent buildings of Walter Gropius, particularly his American Embassy in Athens. In his discussion of Le Corbusier, Mr. Giedion provides detailed analyses of the Carpenter Center at Harvard University, Le Corbusier's only building in the United States, and his Priory of La Tourette near Lyons. There is a section on his relations with his clients and an assessment of his influence on contemporary architecture, including a description of the Le Corbusier Center in Zurich (designed just before his death], which houses his works of art. The chapters on Mies van der Rohe and Alvar Aalto have been brought up to date with examples of their buildings in the sixties. There is an entirely new chapter on the Danish architect Jorn Utzon, whose work, as exemplified in his design for the Sydney Opera House, Mr. Giedion considers representative of post-World War II architectural concepts. A new essay, Changing Notions of the City, traces the evolution of the structure of the city throughout history and examines current attempts to deal with urban growth, as shown in the work of such architects as Jose Luis Sert, Kenzo Tange, and Fumihiko Maki. Mr. Sert's Peabody Terrace is discussed as an example of the interlocking of the collective andindividual spheres. Finally, the conclusion has been enlarged to include a survey of the limits of the organic in architecture.

    Taking advantage of the absolute latest advances in wood pulp technology, Building Stories is a book with no deliberate beginning nor end, the scope, ambition, artistry and emotional prevarication beyond anything yet seen from this artist or in this medium, probably for good reason.

    By the following April, the book was finished. Titled The Seven Lamps of Architecture, it was far more than a treatise on the Gothic style; instead, it elaborated Ruskin's deepest convictions of the nature and role of architecture and its aesthetics. The book was published to immediate acclaim and has since become an acknowledged classic.The "seven lamps" are Sacrifice, Truth, Power, Beauty, Life, Memory, and Obedience. In delineating the relationship of these terms to architecture, Ruskin distinguishes between architecture and mere building. Architecture is an exalting discipline that must dignify and ennoble public life. It must preserve the purity of the materials it uses; and it must serve as a source of power and renewal for the society that produces it. The author expounds these and many other ideas with exceptional passion and knowledge, expressed in a masterly prose style.Today, Ruskin's timeless observations are as relevant as they were in Victorian times, making The Seven Lamps of Architecture required reading for architects, students, and other lovers of architecture, who will find in these pages a thoughtful and inspiring approach to one of man's noblest endeavors.This authoritative edition includes excellent reproductions of the 14 original plates of Ruskin's superb drawings of architectural details from such structures as the Doge's Palace in Venice, Giotto's Campanile in Florence, and the Cathedral of Rouen.

    and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

    Decades later she found her old diaries in a storage bin, and hoped to discover the early evidence of the person (and writer) she’d since become. Instead, “The actual diaries revealed me to possess the mind of a paranoid tax auditor.”     Thus was born a desire to try again, to chronicle her daily life as a fortysomething woman, wife, mother, and writer. The dazzling result is The Folded Clock, in which the diary form becomes a meditation on time and self, youth and aging, betrayal and loyalty, friendship and romance, faith and fate, marriage and family, desire and death, gossip and secrets, art and ambition.     The Folded Clock is as playful as it is brilliant, a tour de force by one of the most gifted prose stylists in American letters.

    Considering the urban landscape not from the abstract perspective of an urban planner but from the viewpoint of an attentive observer, Urban Code offers 100 "lessons"--maxims, observations, and bite-size truths, followed by short essays--that teach us how to read the city. This is a user's guide to the city, a primer of urban literacy, at the pedestrian level. The reader (like the observant city stroller) can move from "People walk in the sunshine" (lesson 1) to "Street vendors are positioned according to the path of the sun" (lesson 2); consider possible connections between the fact that "Locals and tourists use the streets at different times" (lesson 41) and "Tourists stand still when they're looking at something" (lesson 68); and weigh the apparent contradiction of lesson 73, "Nightlife hotspots increase pedestrian traffic" and lesson 74, "People are afraid of the dark."A lesson may seem self-evident ("Grocery stores are important local destinations"--of course they are!) but considered in the context of other lessons, it becomes part of a natural logic. With Urban Code, we learn what to notice if we want to understand the city. We learn to detect patterns in the relationships between people and the urban environment. Each lesson is accompanied by an icon-like image; in addition to these 100 drawings, thirty photographs of street scenes illustrate the text. The photographs are stills from films shot in the Manhattan neighborhood of SoHo; the lessons are inspired by the authors' observations of SoHo, but hold true for any cityscape.

    His memoirs, originally scattered through his story collections, are among the most thrilling evocations of growing up in the New York of the 1950s and '60s—and of continuing to grow up, in the cultural turmoil of the '70s and '80s, as a writer, teacher, lover, and reader. The same honesty and excitement shine in Michaels's highly personal commentaries on culture and art. Whether he's asking what makes a story, reviewing the history of the word "relationship," or reflecting on sex in the movies, he is funny, penetrating, surprising, always alive on the page.The Essays of Leonard Michaels is the definitive collection of his nonfiction and shows, yet again, why Michaels was singled out for praise by fellow writers as diverse as Susan Sontag, Larry McMurtry, William Styron, and Charles Baxter. Beyond autobiography or criticism, it is the record of a sensibility and of a style that is unmatched in American letters.

    He addresses many topics—what it means to be creative, how to find a mentor and serve as an apprentice, the wisdom of maintaining a creative network, coping with critics and the foibles of success, and the specific pitfalls of contemporary culture—all in the service of guiding admirers who have followed his career and newcomers not yet acquainted with his story. Whether discussing his own life or channeling the lessons he’s learned from forefathers such as George Clinton, collaborators like D’Angelo, or like-minded artists including Ava DuVernay, David Byrne, Björk, and others, Questlove speaks with the candor and enthusiasm that fans have come to expect. Creative Quest is many things—above all, a wise and wide-ranging conversation around the eternal mystery of creativity.

    It wouldn't. In fact, it's actually pretty insulting that this so-called 'Community' hasn't done more to acknowledge (or even begin to repay) its undoubted debt to me.Richard Ayoade is many things - film director (of Submarine and the forthcoming The Double), comedy actor (The IT Crowd), comedian and TV presenter (Gadget Man). Ayoade on Ayoade captures the director in his own words: pompous, vain, angry and very, very funny.

     The only route to success is to know yourself, inside and out. Through the framework of Professor Gardner’s multiple intelligence theory, you find your strengths, unique ways to enhance them, and ultimately use them to catapult yourself to success and the life that you’ve always wanted to live. All my life changes started when I understood that I was making a living from rat race jobs I hated and best case I was mediocre in them. By finding my main intelligence type I started doing something I love and I’m good in. Today I am a bestselling author and interpersonal skills coach and created the life I wanted. Now my goal is to help you create the life you want. I particularly understand what drives success and I also know precisely what's holding you back, and I can help. Finding what you were born for empowers you: - Learn about 8+1 types of intelligence and the research proven methods how to improve each of them - How to find and bring out the maximum of your innate strengths - How to make your vocation your profession - How can you divide lifelong success to small and easy day to day tasks You will also learn: - How to build higher quality of life - How to get out of the 9-5 rat race - How to introduce your passion in your life without the risk of losing your livelihood - How to make the best decisions for short and long term success What improvements will you experience if you follow the advice in this book? - You will live a well-balanced, full life - Wake up every day grateful and excited to see what lies ahead. - Know what – when and how to improve in you for maximum results - Be the role model instead of looking for one If you want to discover your strengths, make them your passion and live a meaningful life… Scroll up and click BUY NOW to step onto the road of success and happiness.

    This book is a laugh-out-loud way to educate yourself, your children, and your friends about how money really works...and a way to smile while you're straightening out that mess you call your financial life.

    Zumthor's passion is the creation of buildings that produce this kind of effect, but how can one actually set out to achieve it? In nine short, illustrated chapters framed as a process of self-observation, Peter Zumthor describes what he has on his mind as he sets about creating the atmosphere of his houses. Images of spaces and buildings that affect him are every bit as important as particular pieces of music or books that inspire him. From the composition and 'presence' of the materials to the handling of proportions and the effect of light, this poetics of architecture enables the reader to recapitulate what really matters in the process of house design.

    Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

    Navy Captain David Marquet introduced a bold new approach to leadership, based on his experiences turning around the troubled submarine USS Santa Fe. He gave up the traditional command-and-control model and instead inspired his crew to assume responsibility for every individual action. Santa Fe rapidly improved its dismal performance record, and started winning awards as the best ship in its class.Now Marquet returns with a workbook so readers can apply his methods to their own organizations. With extensive questions and exercises on how to delegate and inspire, this workbook will help readers build a work community based on personal responsibility and trust.