Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    

    But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent book illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence. His lively analysis encompasses everyday situations (wedding speeches, business presentations, storytelling) as well as the oratory of great public gatherings.   Crystal focuses on the here and now of eloquent speaking—from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone. He explains what is going on moment by moment and examines each facet of eloquence. He also investigates topics such as the way current technologies help or hinder our verbal powers, the psychological effects of verbal excellence, and why certain places or peoples are thought to be more eloquent than others. In the core analysis of the book, Crystal offers an extended and close dissection of Barack Obama’s electrifying “Yes we can” speech of 2008, in which the president demonstrated full mastery of virtually every element of eloquence—from the simple use of parallelism and an awareness of what not to say, to his brilliant conclusion constructed around two powerful words: dreams and answers.

    It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    Despite--or perhaps because of--this and other familial forces pushing on them, each has a personality and direction of life distinct from her cousins. Celie is the top saleswoman in an upscale dress shop; Cecily is a playwright; Cecilia is a poet; Celine finds her expression in the seduction of men; and Celeste died as an infant. Ceci, the eldest of the Slaughter grandchildren and daughter of the admired and envied family beauty, Rose, died as a young adult and she serves as narrator of the novel from the afterlife. Through reflection, and with the counsel of Lao Tzu, she gradually attains a greater understanding and acceptance of Earthly human weakness, even as the lives of her living cousins lead inexorably to a violent and tragic conclusion. Set in the Rogers Park neighborhood of Chicago, this unusual page turner utilizes poetry and a sense of theatrical staging to original and haunting effect, rending a family saga with both distance and intimacy.

    In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    Regardless of what actions are taken, progression is slow or limited.Here is a checklist to see if this guide is for you. You Are an Advanced English Speaker If.. ✔ You can understand 70% of an English speaking movie.✔ You can answer simple questions in a conversation, but you have a hard time elaborate your points when trying to explain in more details.✔ You can have a short conversation, but you stutter sometimes when you speak.✔ You can write better than you speak.✔ You stutter when you try to speak fast.✔ You can speak quite well, but you have a strong accent.If one of those sounds familiar to you, perhaps you have found the right book. This book is essential for you to break through and not only improving your spoken skills but developing them so well that you can speak like a native English speaker.Armed with the proven tips, tricks, and techniques in this book, you’ll discover that you’ll be soaring to an entirely new and exciting level of learning within days. On top of that, these guidelines can be used nearly effortlessly. Proven Technique That Works You’ll discover what “shadowing” is and how it can painlessly take you to a supreme status in your studies. You’ll also learn about a related method of learning to pronounce English fearlessly. It’s called the “scriptorium method.” Once you try it you’ll realize why so many people praise its effectiveness.English is not an easy language to learn. But if you are using proper methods to learn and speak, you’ll find that your next level of learning is just a click away. Learn and adopt these techniques, tips, and many more secrets revealed in this book, and your English fluency will be on a whole different level in 60 days !Remember: Practice doesn't make perfect. Perfect practice makes perfect.Download Now and Start Speaking Fluent English!

    The sixth edition preserves the hallmark features that instructors have come to trust, and through its use of current, authentic cultural materials, Deutsch: Na klar! teaches students how to use German in real-life situations effectively and how to communicate successfully in the German-speaking world.

    It is offered in the conviction that God in His common grace bestowed a great deal of practical wisdom about public discourse on the ancient practitioners of rhetoric, and that we must hold what they taught up against the final standard of Scripture.Definitions of rhetoric vary in the classical writers, but adapting one of them, with a peculiarly Christian backdrop and understanding, provides us with our working definition of rhetoric: "the art of a good man speaking well." And in this "art," you want three things to line up. You want convergence of ethos, pathos, and logos.Logos: Logic is the foundation for logos. Logic deals with statements and their relationships with one another. For diligent speakers, and especially for those diligent students who are not all that confident, the inclination is to put all your eggs in the basket of content preparation. Logos is a great place to begin, but ethos and pathos are just as important.Ethos: Give yourself to the cultivation of your character, but beware of the dangers of affectation. The problems attendant to this will be avoided if your first concern is that of worship, study, helping, giving, and so forth. If someone goes off to a good liberal arts college and comes back home with a tweed jacket with patches on the elbows, a pipe, and faux accent, and is twice as much of a snot as when he left home, the problem is ethos. Remember, a person cannot be a good speaker without being a good person, and this means that in the Christian worldview, ethos is holiness.Pathos: We do not play with words, we work with them. And because we live in a fallen world, we fight dragons with them. Believe what you say, and say what you believe. And if you do not feel it at any level, this means you do not really believe it. This means there should be a correspondence between the content of what you are saying and how you are affected by it. If you shed false tears, then you are a manipulative, deceitful, treacherous hazard to the republic. Do not try to affect a group of hearers by anything that does not affect you first.As a stand-alone text, this book can be used over the course of a term or semester. As a supplement or companion, it can be used in conjunction with some of the historic texts for the study of classic rhetoric, extended over the course of a year. Besides ethos, pathos, and logos, this book also covers the five canons of rhetoric, fallacies, the composition of arguments, copiousness, and presentation, among other things. Each of the thirty-one chapters contains a lesson, exercises, and review questions, along with suggested reading material and excerpts from the classical masters of the art of rhetoric.

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    This book is mainly an attempt to be precise about the types of difficulties to be found in basic writing papers and beyond that, to demonstrate how the sources of those difficulties can be explained without recourse to such empty terms as 'handicapped' or 'disadvantaged.' This book is divided into sections of difficulty such as, handwriting and punctuation, syntax, common errors, spelling, vocabulary, and beyond the sentence.

    Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say? We’ve all been there. An opportunity presents itself and you have one chance to share your impor­tant message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presenta­tion that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic—just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. “Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.” Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:Build a convincing case using six of the most consistently effective arguments. Incorporate unique illustrations to bring your message to life. Speak in your own authentic voice; the art is in your delivery! In this newly updated edition, Sjodin offers her time-tested strategies and advice, including sim­ple outlines, worksheets, a sample elevator speech, evaluation forms, and much more. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

    The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might. Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.

    Coverage includes writing college-level essays, source-based arguments, and research papers; thinking and reading critically; using documentation style correctly; designing documents; writing for the Web; writing about literature; writing for business; creating oral presentations; taking essay tests; and using correct grammar, punctuation, and mechanics correctly. Anyone looking to succeed and fulfill their potential in writing.