Book picks similar to
BOOMING BRANDS– INSPIRING JOURNEYS OF 11’MADE IN INDIA’ BRANDS by Harsh Pamnani
business-books
general-management
gg
technology
How To Set Goals: Ultimate Goal Setting Guide to Having Your Best Year Ever
Craig Ballantyne - 2012
It's one of the oldest as well, 13 years in the making.Goal setting is ESSENTIAL for your success. Not only for financial success, but for success in all areas of your life.Some of the things you'll learn in this book is:- How to use S.M.A.R.T. goals in your goal setting- The four areas of your life you MUST set goals for- Two types of goals, and why it's important you do both- How to visualize your goals- How to create your own vision and mission- How to review your progress to know you're on the right trackTo your success.
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
Sarah Petty - 2012
Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to: - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
The 24-Carrot Manager
Adrian Gostick - 2002
Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.
Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success
Robert Seiner - 2014
Data Governance should not be about command-and-control, yet at times could become invasive or threatening to the work, people and culture of an organization. Non-Invasive Data Governance™ focuses on formalizing existing accountability for the management of data and improving formal communications, protection, and quality efforts through effective stewarding of data resources. Non-Invasive Data Governance will provide you with a complete set of tools to help you deliver a successful data governance program. Learn how:
Steward responsibilities can be identified and recognized, formalized, and engaged according to their existing responsibility rather than being assigned or handed to people as more work.
Governance of information can be applied to existing policies, standard operating procedures, practices, and methodologies, rather than being introduced or emphasized as new processes or methods.
Governance of information can support all data integration, risk management, business intelligence and master data management activities rather than imposing inconsistent rigor to these initiatives.
A practical and non-threatening approach can be applied to governing information and promoting stewardship of data as a cross-organization asset.
Best practices and key concepts of this non-threatening approach can be communicated effectively to leverage strengths and address opportunities to improve.
The Moonshot Game: Adventures of an Indian Venture Capitalist
Rahul Chandra - 2019
The second wave came in 2006 when home-grown VCs raised large amounts of capital and funded products and services companies for Indian consumers.This is a gripping behind-the-scenes story of a VC's journey, right from the beginning of the second start-up revolution in India in 2006 until the end of the funding frenzy in 2016. A story about how global conditions, local consumers, founder ambition and good old greed shaped the start-up story in India.Rahul Chandra is the co-founder of Helion Ventures, and in this candid memoir he tells us about his journey building one of India's oldest VC firms. In a remarkably gripping account, he recounts his adventures in India's hyper-funded start-up ecosystem.The Moonshot Game gives readers an insight into the secret world of a VC, with unguarded stories involving large bets and big mistakes, and tales of how one juggles several investments at the same time.Rahul shows why being a VC is a constant journey of ups and downs, why building value is a long-term business, and why no amount of failure can be an excuse to lose optimism in the power of entrepreneurship.
The Millionaire Morning
Lewis Howes - 2017
The Morning Mindset, Habits, and Routines of Millionaires!
Great Demo!: How to Create and Execute Stunning Software Demonstrations
Peter E. Cohan - 2003
It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.
Tata
Morgen Witzel - 2010
1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
The Wealthy Speaker: The Proven Formula for Building Your Successful Speaking Business
Jane Atkinson - 2009
From evaluating whether professional speaking is an appropriate career and setting up an office to creating a dynamic marketing platform and designing the perfect website, this text takes readers through all stages of establishing a profitable and rewarding business.
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
Generation iY: Secrets to Connecting With Today’s Teens & Young Adults in the Digital Age
Tim Elmore - 2015
Over 100,000 adults have benefitted from Tim Elmore’s insights in this landmark book, which has been updated and expanded to include new research, stories, practical solutions, and two bonus chapters to help adults connect with today’s teens and young adults.
Sandler Success Principles: 11 Insights that will change the way you Think and Sell
David H. Mattson - 2012
Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.
Machine Learning: Fundamental Algorithms for Supervised and Unsupervised Learning With Real-World Applications
Joshua Chapmann - 2017
Right?! Machine Learning is a branch of computer science that wants to stop programming computers using a detailed list of commands to follow blindly. Instead, their aim is to implement high-level routines that teach computers how to approach new and unknown problems – these are called algorithms. In practice, they want to give computers the ability to Learn and to Adapt. We can use these algorithms to obtain insights, recognize patterns and make predictions from data, images, sounds or videos we have never seen before – or even knew existed. Unfortunately, the true power and applications of today’s Machine Learning Algorithms remain deeply misunderstood by most people. Through this book I want fix this confusion, I want to shed light on the most relevant Machine Learning Algorithms used in the industry. I will show you exactly how each algorithm works, why it works and when you should use it. Supervised Learning Algorithms K-Nearest Neighbour Naïve Bayes Regressions Unsupervised Learning Algorithms: Support Vector Machines Neural Networks Decision Trees
Heroic Living: Discover Your Purpose and Change the World
Chris Lowney - 2009
Each of us has a special purpose in life—do you know what yours is? In Heroic Living, best-selling author and former investment banker Chris Lowney combines the proven practices of Ignatian spirituality with his business expertise to help each of us discover our mighty purpose in life and develop a personal life strategy to achieve it.By merging Ignatian Spirituality with astute business knowledge, Lowney provides the tools and strategies needed to make practical, long-term life changes that move us away from our fractured, compartmentalized lives and toward the satisfaction and wholeness that each of us desires so deeply.