Ignore Everybody: and 39 Other Keys to Creativity


Hugh MacLeod - 2009
    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)


Sean Platt - 2013
    Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

The Recording Engineer's Handbook


Bobby Owsinski - 2004
    From using microphones to deciding on EQ settings, choosing outboard gear to understanding how, when and why to process your signal, the seemingly never-ending choices can be very confusing. Professional Audio's bestselling author Bobby Owsinski (The Mixing Engineer's Handbook, The Mastering Engineer's Handbook) takes you into the tracking process for all manner of instruments and vocals-- providing you with the knowledge and skill to make sense of the many choices you have in any given project. From acoustic to electronic instruments, mic placement to EQ settings, everything you need to know to capture professionally recorded audio tracks is in this guide.

The Savvy Musician


David Cutler - 2009
    What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of ""traditional"" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable ""brand,"" capitalize on technology—from Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future.

Throw Out Fifty Things: Clear the Clutter, Find Your Life


Gail Blanke - 2009
    Through poignant and humorous stories, she inspires us to get rid of the "life plaque" we've allowed to build-up there.That junk drawer (you know that drawer) in the kitchen? Empty it! Those old regrets? Throw 'em out! That make-up from your "old" look? Toss it! That relationship that depresses you? Dump it! Once you've hit fifty-you'll be surprised how easy it is to get there-and once you've thrown out that too-tight belt and too-small view of yourself, you'll be ready to step out into the clearing and into the next, and greatest, segment of your life.

Funny on Purpose: The Definitive Guide to an Unpredictable Career in Comedy: Standup + Improv + Sketch + TV + Writing + Directing + YouTube


Joe Randazzo - 2015
    In this insider's guide, former Onion editor Joe Randazzo delivers a funny and insightful blueprint for those looking to turn their sense of humor into a vocation. Explaining how it works and how to break in, Joe provides tips and guidance, outlines successful career paths, and solicits advice and stories from the likes of Judd Apatow, Jack Handey, Joan Rivers, Tim & Eric, and more. From writing for TV to doing standup or developing a successful YouTube channel, Funny on Purpose gives readers the knowledge and inspiration to launch a career in comedy with confidence.

APE: Author, Publisher, Entrepreneur. How to Publish a Book


Guy Kawasaki - 2012
    Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.

The New One Minute Manager


Kenneth H. Blanchard - 2015
    While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

Write Good or Die


Scott NicholsonHarley Jane Kozak - 2010
    Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.

The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century


Steven Pinker - 2014
    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

Follow the Music: The Life and High Times of Elektra Records in the Great Years of American Pop Culture


Jac Holzman - 1998
    It follows Holzman on his journey from overseein

This Business of Music: The Definitive Guide to the Music Industry


M. William Krasilovsky - 1979
    This new edition addresses such important issues as the implication of MP3, the Copyright Term Extension Act, union treatment of digital music, and much more.

The Author Blog: Easy Blogging for Busy Authors


Anne R. Allen - 2017
    An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.And you'll learn why having a successful author blog is easier than you think.Here are some things you'll learn in this book:1) How an author blog is different—and easier to maintain—than a business blog2) What authors should blog about at different stages of their careers3) Choosing the right blog topics for your genre and audience4) How one type of blogpost can build your platform quickly5) Basic SEO tips that don't make your eyes glaze over with tech jargon6) How to write headers that will grab the attention of Web surfers 7) How to keep your audience by learning the tricks of content writing8) Essential blog and social media etiquette rules9) What happens to your blog when you die?

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Smashwords Book Marketing Guide


Mark Coker - 2008
    This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. Here's what you'll learn in the Smashwords Book Marketing Guide:Table of ContentsIntroduction: About the Smashwords Book Marketing Guide Background on SmashwordsSetting expectationsHow Smashwords helps authors and publishers market booksAdopting a proactive marketing mindsetMarketing starts nowHyperlinks help readers discover booksThe importance of authors helping authors41 Marketing Tips (all free to implement!)Tip #1 – Update your email signatureTip #2 – Post a notice on your web site or blogTip #3 – Contact your friends, family, co-workers and fansTip #4 – Post a notice to your social networksTip #5 – Update your message board signaturesTip #6 – How to reach readers with TwitterTip #7 – Publish more than one book to create a multiplier effectTip #8 – Advertise your other books in each book you publishTip #9 – Make it easy for your readers to connect with youTip #10 – Issue a press release on a free PR wire serviceTip #11 – Join HARO, Help-a-reporter-online for free press leadsTip #12 – Encourage fans to purchase and review your bookTip #13 – Write thoughtful reviews for other booksTip #14 – Participate in online forumsTip #15 – Experiment with couponsTip #16 – Write a blogTip #17 – Write guest columns for blogsTip #18 – Invite other authors to post to your blogTip #19 – Do Q&A interviews of other authors on your blogTip #20 – Join the conversation on blogsTip #21 – Organize a blog tourTip #22 – Use Google Alerts to discover where the conversations are taking placeTip #23 – Leverage YouTube videos to reach readersTip #24 – Print up business cardsTip #25 – Encourage your fans to become affiliate marketers of your bookTip #26 – Create a reader’s guide at the end of your bookTip #27 – Insert sample chapters from your other booksTip #28 – Do a sample chapters swap with another authorTip #29 – Invite other authors to join you at SmashwordsTip #30 – Promote your book to the top ebook listing sitesTip #31 – Read the Secrets to Ebook Publishing SuccessTip #32 – Upgrade your cover imageTip #33 – Share these marketing tips with your fellow authors! Tip #34 – Create an online calling card with About.meTip #35 – Create a presentation and upload it to SlideShare.netTip #36 – Join LinkedIn, post links to your booksTip #37 – Do a presentation at your local library on ebook publishingTip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirableTip #39 – Link to every retailer to reach more readersTip #40 – Distribute your book as a preorderTip #41 – Publish a Smashwords InterviewOther Kindle Books by Mark Coker Smashwords Style Guide (how to format and produce an ebook)