It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell ebooks with PayPal from your own Sites on Autopilot. Make Paperbacks. Use PR (public relations) to Drive Traffic to You. and much more. Plus you can do all these things for free! Packed with valuable information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for what you need to succeed.

    Over the past seven years, I have created 19 award-winning romance novels for two international publishers and over 1.2 million copies have been sold in 28 countries around the world in 23 languages. The good news is that romance fiction is as popular as it has ever been. Just look at the Amazon Bestsellers top 100 paid list. It is dominated by romance titles. Writing short romance Kindle books is an ideal home-based business, with minimal start-up costs. You work where and when you choose, writing the kind of romance stories that you love to read –and then publish them for free! What’s more, short fiction is fast to both read and to write. No more procrastination! You can create passive income from day one with short romance stories that only took you a few hours to write. This eBook guides you through an intense Masterclass on the key techniques that you need to start writing short romance fiction, which you can then publish on the Amazon Kindle platform. As a professional romance author, I have broken down the process of writing romance fiction into: A complete nine-step plan packed with the essential information you need to write your own short romance fiction, from understanding the different types of romance categories through to advanced story structure. A proven six-layer character development technique to help you to create compelling three-dimensional characters readers will love! As a bonus, I have included a section with practical advice on how to transform your manuscript into an eBook. This detailed Fast-Track guide has been designed to be around 40 minutes long, which means that there is no filler, just quality information from the start. Your complete starter plan is written in straightforward language and each step has been tried and tested. I know that it works because this is the system that I use to create my own award-winning romance fiction! Take a risk and learn How to Write Short Romance Kindle Books today – it could be the key to a new career and a brilliant entrepreneurial small business. It is much easier than you think. Just take that first step! NEW SPECIAL OFFER! This eBook is part of the ROMANCE SELF-PUBLISHING BOOK BUNDLE (Books One to Three): All the Information you need to Write, Publish and Promote your Romance Kindle Book. Available now at a great sale price. http://amzn.to/1NpEGx2

    He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn’t afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans.Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei’s conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can’t help but hear his words in their heads in that unmistakable, deep bass.

    They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

    I hope it helps you too!

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    How long should it take before you stop having to force it and start doing it automatically?The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought.Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural “autopilot” to make any change stick.Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.

    Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes.

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    Every New Year’s Day, my list of resolutions is: Ambitious. I aim for everything from losing weight to saving more money for my retirement. Realistic. I just try to bump my good behavior up a notch--be a better friend, give more money to charity---without giving myself any strict deadlines or goals.Precise. I decide exactly how many men I will ask for a date, or how many new jobs I will apply for. Whenever I decide to change something, it’s usually because:My doctor has put the fear of God into me.I read a magazine article about why making this change is important.I start daydreaming about how great life will be after I make the change. True or False: When you want to make a big change in your life, timing is crucial. Failure is:Impossible.Inevitable. Not in my vocabulary.(The answers are on the inside back flap.)Learn the secret to making changes that stickEvery so often people get inspired (again!) to lose weight, get organized, start saving, or stop worrying –but a few months later they give up, frustrated. It doesn’t have to be that way. In This Year I Wil . . .l, bestselling author M.J. Ryan offers breakthrough wisdom and coaching to help readers make this time the time that change becomes permanent. Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don’t know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don’t realize that for all changes, there is one system that works best for each individual. This Year I Will . . . helps you lock on to your unique formula for planning, implementing, and seeing a life change through, so you can use it again and again to tackle anything else you’d like to do. For anyone who has broken a New Year’s resolution, fallen off a diet, or given up on fulfilling a dream, the ingenious strategies, inspiring stories, and sheer motivational energy of This Year I Will . . . help you make a promise to yourself that you can actually keep.Answers to the jacket quiz: c, c, false, b. Take the whole quiz and learn your score at M.J. Ryan’s Web site, www.mj-ryan.com.

    Now you can learn to play 100 classic songs as your playing develops through the course. The book includes: · Complete lyrics and chords to 100 songs by artists such as The Beatles, Bob Dylan, Bob Marley, Eric Clapton, Jimi Hendrix, Johnny Cash, Simon & Garfunkel, Jeff Buckley, Crowded House, Mumford & Sons, Kings of Leon, Nirvana and many more. · 10 songs for each stage of the Beginner’s Course, building up from easy three-chord songs through to more advanced tunes. · Tuition notes for each song by Justin advising you on strumming patterns and chord changes, with diagrams to illustrate all the chord shapes you need. Completely revised and updated, this really is the ultimate beginner’s songbook!

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    George Martin reveals the technical and musical challenges of working with The Beatles, while Phil Ramone, producer for such artists as Billy Joel, discusses studio wall treatments. Offering real-world advice on everything from mics to mixing to coaching a nervous singer, producers interviewed include Arif Mardin (Aretha Franklin), Brian Wilson (The Beach Boys), Alan Parsons (Pink Floyd) and more.

    The most frequently-used Portuguese verbs are presented alphabetically in table form, one verb per page. Each verb is completely conjugated in all tenses with English translations. A new index in this edition lists an additional 1,000 verbs with English translations, cross-referenced to verbs that are similarly conjugated in the main text. Language students will find additional material covering idiomatic verb usage, grammatical construction, and more.