A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

    Taking an innovative and secular approach to business Ethics, moral fiber shows us how living our values unlocks a more purposeful life and career. This book helps us to re-discover the inherent core values, such as fairness, respect, compassion, and honesty, and then how to genuinely Act on them daily.This practical guide is filled with tips, tales, and tools to identify and eliminate toxic behaviors and motivators, as well as priceless lessons from top industry leaders and powerful research from academics. TESTIMONIALS“[Shawn] shares with us how compassion, gratitude and wisdom opens our inner door, unlocking a more purposeful life and career.” — HIS HOLINESS THE DALAI LAMA“Moral Fiber takes us on a beautiful journey of how capitalism and compassion must co-exist to improve our human condition.” — JOHN MACKEY, CO-FOUNDER AND CEO, WHOLE FOODS MARKET“At a time of great uncertainty, Moral Fiber is a welcome tonic and an authentic reminder of how having capitalism with compassion elevates us all.” — JENNIFER REINGOLD, FORMER MANAGEMENT WRITER, FORTUNE MAGAZINE, FAST COMPANY AND BUSINESSWEEK“Moral Fiber drops us head-first into a world of awakening.” — THOMAS DONALDSON, PROFESSOR OF BUSINESS ETHICS, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA“In Moral Fiber, Vij creatively shows us how our core values can be a key to personal happiness and professional success.” — HOWARD C. CUTLER, M.D., NEW YORK TIMES BEST SELLING AUTHOR OF THE ART OF HAPPINESS

     What does it take to get and keep the job you want? Ninety-six percent of employers argue that it's not just about having the right skills for the position- it's all about the right mindset. As two leading experts on the subject, Reed and Stoltz know what employers really want from the people they hire and keep. According to their extensive and globally acclaimed research, there is a specific set of mental traits that will make you exponentially more desirable to potential employers, and more likely to succeed and enjoy your job once you're hired. This "3G Mindset" is: ? Global-the openness and big-picture perspective to compete on a global scale in any job ? Good-a positive force with an unwavering moral compass ? Grit-the tenacity and resilience to thrive on adversity The authors reveal why employers are three times more likely to hire people with the right mindset over those who are more qualified on paper. This book provides an actionable approach for both assessing and developing these essential traits.

    Forever.

    But three things have changed the path to success:Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers.Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.The days of "success first, significance later," have ended.While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is "Start" gives readers practical, actionable insights to be more awesome, more often.

    The knowledge they offer isn’t enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only 1 in 5 million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires. "The Billion Dollar Secret" offers firsthand knowledge of billionaire entrepreneurs told in their own words. Never before has someone interviewed 20+ self-made billionaires across the world for a book project. The author worked for years with some of the very best entrepreneurs on the planet and distilled their secrets into 20 mental principles that enabled them to start from zero and create billions of dollars in value during one life span. This book gives you the road map to follow their path to extreme wealth and success. This book is recommended by billionaires:“I recommend all entrepreneurs to have a look at this sensational book.” —Cho Tak Wong (Cao Dewang), self-made billionaire and the World Entrepreneur of the Year 2009 “Rafael Badziag has compiled a [. . .] book about what it is to be a billionaire in the world of digital and exponential growth.” —Chip Wilson, self-made billionaire, founder of Lululemon Athletica “I highly recommend this book. It is a very thoroughly researched book on successful philosophies of life.” —Tony Tan Caktiong, self-made billionaire and the World Entrepreneur of the Year 2004The flap text:Are you tired of the rat race? Do you ask yourself why is it that despite all your daily hustle you can’t break through the glass ceiling? How is it possible that some people during a single lifetime manage to build empires and create billions of dollars in wealth – something that most of us, and even most millionaires, can only dream of? What is the secret of these self-made billionaires? Is it a question of lucky circumstances, their environment, education, or their personalities? What are the keys to their phenomenal success? What are their belief systems, mindsets and success rituals that allowed them to create their massive fortunes? What drives them? What gives them energy to relentlessly pursue such outrageous goals? What makes them achieve so much more than other entrepreneurs and become so extremely successful in business? In this book, self-made billionaires themselves answer these questions and unveil the surprising truth. Get ready for a rollercoaster ride to the inner workings of their minds, hearts and souls. Learn The Billion Dollar Secret and embark on your journey to extreme wealth and success!

    Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply.People know who Stephen Schwarzman is—at least they think they do. He’s the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He’s the CEO whose views are sought by heads of state. He’s the billionaire philanthropist who founded Schwarzman Scholars, this century’s version of the Rhodes Scholarship, in China. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father’s linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. His grades and athleticism got him into Yale. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn’t come easy. Schwarzman focused intensely on culture, hiring great talent, and establishing processes that allow the firm to systematically analyze and evaluate risk. Schwarzman’s simple mantra “don’t lose money” has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. Both he and the firm are known for the rigor of their investment process, their innovative approach to deal making, the diversification of their business lines, and a conviction to be the best at everything they do. Schwarzman is also an active philanthropist, having given away more than a billion dollars. In philanthropy, as in business, he is drawn to situations where his capital and energy can be applied to drive transformative solutions and change paradigms, notably in education. He uses the skills learned over a lifetime in finance to design, establish, and support impactful and innovative organizations and initiatives. His gifts have ranged from creating a new College of Computing at MIT for the study of artificial intelligence, to establishing a first-of-its-kind student and performing arts center at Yale, to enabling the renovation of the iconic New York Public Library, to founding the Schwarzman Scholars fellowship program at Tsinghua University in Beijing—the single largest philanthropic effort in China’s history from international donors. Schwarzman’s story is an empowering, entertaining, and informative guide for anyone striving for greater personal impact. From deal making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.

    Using the greatest material from his popular Blog Maverick, he has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. Cuban tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

    But that's all about to change. Thanks to "Millionaire Maker" Loral Langemeier, you can develop the same financial intelligence that millionaires use to create, grow, and sustain their fortunes.Regardless of your income--and in as little as one year--the exclusive wealth-building method in The Millionaire Maker can have you generating enough money toQuit your job and start doing the things you loveControl and then eliminate your debt no matter how much you oweLive your life on your schedule--instead of your employer'sLoral Langemeier has already shown thousands of people how to tailor her proven wealth-building program to their individual needs, no matter what their financial condition--and she can do it for you too. As a hardworking single mom, Loral developed a process of transforming her income into assets, and assets into income that in turn created even more assets--something she calls the Wealth Cycle. Using her program, you'll learn how to build your own continually growing cycle of wealth by Engaging in business ventures that generate passive incomeSubstantially decreasing your tax burdenForming trusts, corporations, and partnerships to protect your assets and create a nonstop revenue streamYou'll also gain free access to many of the resources and investment advisors previously available only to those who sign up for Loral's world-famous Live Out Loud (www.liveoutloud.com) seminars and workshops. To live the life you've always wanted, all you need is a sincere commitment to building wealth and a proven system to make it happen--which you'll find only in The Millionaire Maker.

    Now, in Perfectly Yourself, he addresses the opportunities and obstacles that we encounter once we decide to ask life’s big questions: Who am I? What am I here for? Focusing on nine powerful and practical lessons, Kelly shows us how to find lasting happiness in a changing world.We all have an insatiable need to grow and improve: Every year millions of us buy books and attend workshops in the hope that we will lose weight, improve our relationships, conquer debt, accomplish more in our careers, achieve financial independence, reach spiritual enlightenment, become better parents or lovers–the list goes on. We yearn for progress. And yet, many of us fail to achieve the transformations we desire. “People don’t fail because they want to fail,” Kelly explains. “People don’t go on a diet because they want to get fat. People don’t get married to get divorced. Whether we are dealing with health and wellness, relationships, finances, spirituality, or career, people want to advance. Personal development animates us, brings us to life. In many cases one diet is as good as the next. One financial plan is as good as another. People are smart enough to work out which are the best, but still so many fail. We have to ask ourselves: Why?“Fundamental to all transformation is understanding the dynamics of change so that we can be aware of the obstacles and opportunities that await us when we attempt to transform an area of our lives.”Kelly teaches us how to find the balance between accepting ourselves for who we are and challenging ourselves to become all we are capable of being. He encourages us to unify the many aspects of our lives, and reveals how to move beyond other people’s expectations of who and what we should be.Perfectly Yourself is for anyone who has ever failed at a diet, survived the collapse of a relationship, or wondered if he or she will ever find a fulfilling career. It’s a book for all of us who long to be at peace with who we are, where we are, and what we are doing, not in some distant tomorrow but here and now–today.

    Laid-back investing is not only easier, it can actually make you richer.Learn how to kill off debt, curb spending, find your best KiwiSaver fund, save painlessly, buy a house or be happy not buying one, and move confidently towards and through retirement (hint: you don't need $1 million). You'll also learn why it's best to 'set and forget' your investments. And why, beyond a certain point, having more money is not the key to happiness.Unlike many writers of finance books, Mary is not selling anything (except this book!). She just wants you to do well. She's on your side.'Mary has that rare ability to cut through the jargon to what really matters. She combines expert wisdom and real-world insights, with fantastic results!'DIANE MAXWELL, RETIREMENT COMMISSIONER'Mary Holm is in the first rank of New Zealanders offering simple and wise advice to those who want to take effective steps to secure their future financial wellbeing. This straightforward guide should help ordinary Kiwis navigate their way through the various traps they can fall into.'SIR MICHAEL CULLEN, FORMER DEPUTY PRIME MINISTER and MINISTER OF FINANCE

    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees.  It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

    An unfair advantage is simply the element that gives you an edge over your competition.This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, includingas the first Marketing Director of Just Eat, the authors offer a unique framework forassessing your external circumstances in addition to your internal strengths.Hard work and grit aren't enough, so this book explores the importance of money,intelligence, location, education, expertise, status and luck in the journey to success.From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

    Financial well-being is not measured by one's income. It's the money you don't spend that gives you freedom to live the life you love.

    Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?