It has already eclipsed motion pictures to become one of the largest and fastest growing markets in history and a lamplight illuminating where the future of entertainment is headed. In an effort to grab a chunk of that market, Microsoft—an absolute newcomer to the gaming industry—has put billions of dollars on the line in a gamble to build the fastest, most mature, most advanced video game console ever: the Xbox. Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?In Opening the Xbox, award-winning journalist and gaming-industry expert Dean Takahashi guides you deep into the amazing story of this much-anticipated game console. Through exclusive interviews with top executives at Microsoft, exhaustive research, and a penetrating investigation, he unveils the tumultuous story behind the development of the project and how it could change the entertainment industry forever. Inside, you'll discover that what started as Project Midway, spearheaded by Jonathan "Seamus" Blackley and three of his renegade cohorts, turned into Xbox—a multibillion-dollar enterprise that became Microsoft's largest internal startup ever and a personal pet project of Bill Gates. The colorful infighting, the cutthroat tactics used to lure partners, and the race to vanquish bitter rivals Sony and Nintendo are all laid bare in this unvarnished, high-tech drama. It's a story like no other, full of heroes and villains, plot twists and intrigue—all before the backdrop of Microsoft's grand ambition to move from the office into the living room.If you're like the millions of gamers, investors, and business spectators who anxiously anticipated the Xbox, then you don't want to miss the explosive, exclusive, behind-the-scenes story in Opening the Xbox.

    With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    This guide offers a friendly way to master Node fundamentals with clear and concise information you can use right away.Built on Google’s V8 JavaScript engine, Node offers high performance and easy scalability for server-side applications. Learning Node walks you through the differences and parallels between client-side and server-side programming, with practical examples of programming and deployment.* Quickly learn how to install and deploy Node* Understand how to use Node and related components to build sites and applications efficiently* Manage Node modules with npm* Create pages easily with template systems* Apply client-side skills, tools, and techniques on the server* Maintain a connection between browser and server with web sockets

    You’ll learn how to create structured JavaScript applications, using Backbone’s own flavor of model-view-controller (MVC) architecture.Start with the basics of MVC, SPA, and Backbone, then get your hands dirty building sample applications—a simple Todo list app, a RESTful book library app, and a modular app with Backbone and RequireJS. Author Addy Osmani, an engineer for Google’s Chrome team, also demonstrates advanced uses of the framework.Learn how Backbone.js brings MVC benefits to the client-sideWrite code that can be easily read, structured, and extendedWork with the Backbone.Marionette and Thorax extension frameworksSolve common problems you’ll encounter when using Backbone.jsOrganize your code into modules with AMD and RequireJSPaginate data for your Collections with the Backbone.Paginator pluginBootstrap a new Backbone.js application with boilerplate codeUse Backbone with jQuery Mobile and resolve routing problems between the twoUnit-test your Backbone apps with Jasmine, QUnit, and SinonJS

    As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions about HBase. This book provides meaningful answers, whether you’re evaluating this non-relational database or planning to put it into practice right away. Discover how tight integration with Hadoop makes scalability with HBase easier Distribute large datasets across an inexpensive cluster of commodity servers Access HBase with native Java clients, or with gateway servers providing REST, Avro, or Thrift APIs Get details on HBase’s architecture, including the storage format, write-ahead log, background processes, and more Integrate HBase with Hadoop's MapReduce framework for massively parallelized data processing jobs Learn how to tune clusters, design schemas, copy tables, import bulk data, decommission nodes, and many other tasks

    For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.

    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

    There's a solution: With this book, you learn by doing, getting your feet wet immediately as you progress through a series of hands-on projects that build on your growing Photoshop knowledge. Simple step-by-step instructions, review questions at the end of each chapter, and a companion CD with all of the book's project files make learning a breeze as the Adobe Creative Team takes you on a self-paced tour of the image-editing powerhouse. This bestselling guide has been completely revised to cover all of Photoshop CS2's new features, which include advanced tools for digital photographers, such as a new Spot Healing Brush for correcting scratches or blemishes, and Smart Sharpen for fixing photo blurring. Photoshop CS2 also includes loads of new creative tools, such as Vanishing Point and Image Warp. This comprehensive guide starts with an introductory tour of the software and then progresses on through lessons on everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching."

    You'll get up to speed quickly with this straight forward guide, full of practical step-by-step visual instructions. Full color screen shots help you learn visually and quickly become productive. <br><br>From the best selling author of the Top 100 Tips for iPad.

    And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

    Through this powerful, thought-provoking volume, ministers both in the congregation and on staff will discover how to expand the church one soul at a time. Making disciples is the crux of the Church Is a Team Sport message. The plan works. Caring for people, following up on stray sheep, and teaching what it means to love God and obey him. That's how Church Is a Team Sport transforms Christians from Monday-morning quarterbacks into dynamic players.

    W. Tozer was a man who knew the voice of God. He shared this experience with every true child of God. With all those who are called by the grace of God to share in the mystical union that is possible with Him through His Son Jesus. Tozer fought against much dryness and formality in his day. Considered a mighty man of God by most Evangelicals today, he was unconventional in his approach to spirituality and had no qualms about consulting everyone from Catholic Saints to German Protestant mystics for inspiration on how to experience God more fully. Here are two writings by Tozer that touch on the heart of this goal. Revelation is Not Enough and The Speaking Voice. Also included is a bonus chapter The Menace of the Religious Movie. This is meat to sink your spiritual teeth into. Tozer's writings will show you the way to satisfy your spiritual hunger.

    It has conquered developer mindshare at startups and enterprises alike with its focus of simplicity, convention and clean, maintainable code. The latest version, Rails 4, continues the tradition of enhanced performance, security and developer productivity, with improvements that enable professional developers to focus on what matters most: delivering business value quickly and consistently.The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Pioneering Rails expert Obie Fernandez and his team of leading Rails experts illuminate the entire set of Rails APIs, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails to maximize your productivity.Using numerous detailed code examples, the author systematically cover Rails key capabilities and subsystems, making this book a reference that you depend on everyday. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the subtleties of the asset pipeline and other advanced Rails topics such as security and scalability. The Rails 4 Way is your best guide for making Rails do exactly what you want it to do.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.