YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    In a series of ten vibrant urban biographies that stretch from the shores of Puritan Boston to Dublin, Hong Kong, New Delhi, Liverpool, and beyond, acclaimed historian Tristram Hunt demonstrates that urbanism is in fact the most lasting of Britain's imperial legacies.Combining historical scholarship, cultural criticism, and personal reportage, Hunt offers a new history of empire, excavated from architecture and infrastructure, from housing and hospitals, sewers and statues, prisons and palaces. Avoiding the binary verdict of empire as "good" or "bad," he traces the collaboration of cultures and traditions that produced these influential urban centers, the work of an army of administrators, officers, entrepreneurs, slaves, and renegades. In these ten cities, Hunt shows, we also see the changing faces of British colonial settlement: a haven for religious dissenters, a lucrative slave-trading post, a center of global hegemony.Lively, authoritative, and eye-opening, Cities of Empire makes a crucial new contribution to the history of colonialism.

    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

    The book is divided into 3 categories—green, greener, greenest—and the homes featured vary in style, design, type of construction, and size. All of the homes included in Prefabulous and Sustainable have been customized to create a level of sustainability beyond the inherent qualities of prefab.Written in an easy to understand and approachable style, author Sheri Koones walks the readers through each of the homes, explaining the materials, strategies, and systems used to create a sustainable living environment. Photographs, captions, floor plans, and sidebars illustrate to readers that green living is not as complicated as one might think, and attainable for everyone. Also included is a resource guide, making this book a hand-on guide for homebuilders. Praise for Prefabulous + Sustainable “Authoritative and beautiful. Once again, Koones builds her case for pre-fab thoroughly, and presents it in a compelling, well-organized package.” —Allen Norwood, NAREE Book Competition Head Judge

    In The Option of Urbanism visionary developer and strategist Christopher B. Leinberger explains why government policies have tilted the playing field toward one form of development over the last sixty years: the drivable suburb. Rooted in the driving forces of the economy—car manufacturing and the oil industry—this type of growth has fostered the decline of community, contributed to urban decay, increased greenhouse gas emissions, and contributed to the rise in obesity and asthma.   Highlighting both the challenges and the opportunities for this type of development, The Option of Urbanism shows how the American Dream is shifting to include cities as well as suburbs and how the financial and real estate communities need to respond to build communities that are more environmentally, socially, and financially sustainable.

    Pouring into developing-world “instant cities” like Dubai and Shenzhen, these urban newcomers confront a modern world cobbled together from fragments of a West they have never seen. Do these fantastical boomtowns, where blueprints spring to life overnight on virgin land, represent the dawning of a brave new world? Or is their vaunted newness a mirage?In a captivating blend of history and reportage, Daniel Brook travels to a series of major metropolitan hubs that were once themselves instant cities— St. Petersburg, Shanghai, and Mumbai—to watch their “dress rehearsals for the twenty-first century.” Understanding today’s emerging global order, he argues, requires comprehending the West’s profound and conflicted influence on developing-world cities over the centuries.In 1703, Tsar Peter the Great personally oversaw the construction of a new Russian capital, a “window on the West” carefully modeled on Amsterdam, that he believed would wrench Russia into the modern world. In the nineteenth century, Shanghai became the fastest-growing city on earth as it mushroomed into an English-speaking, Western-looking metropolis that just happened to be in the Far East. Meanwhile, Bombay, the cosmopolitan hub of the British Raj, morphed into a tropical London at the hands of its pith-helmeted imperialists.Juxtaposing the stories of the architects and authoritarians, the artists and revolutionaries who seized the reins to transform each of these precociously modern places into avatars of the global future, Brook demonstrates that the drive for modernization was initially conflated with wholesale Westernization. He shows, too, the ambiguous legacy of that emulation—the birth (and rebirth) of Chinese capitalism in Shanghai, the origins of Bollywood in Bombay’s American-style movie palaces, the combustible mix of revolutionary culture and politics that rocked the Russian capital—and how it may be transcended today.A fascinating, vivid look from the past out toward the horizon, A History of Future Cities is both a crucial reminder of globalization’s long march and an inspiring look into the possibilities of our Asian Century.

    Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day. He treats communities in every section of the U.S. and compares American residential patterns with those of Japan and Europe. In conclusion, Jackson offers a controversial prediction: that the future of residential deconcentration will be very different from its past in both the U.S. and Europe.

     More and more of us are choosing to live in the man-made environment of the city. The mismatch between this artificial world and our nature-starved souls can contribute to the stresses of city living in a way that is barely noticed – but is crucially important.What does the science of architectural psychology tell us about how the world of brick and concrete affects how we think, feel and behave?In an increasingly crowded urban world, how does good urban design inspire, restore and bring us together? Conversely, how does bad architecture cause anxiety, alienation and depression?Starting with the home and reaching out to the street, neighbourhood and wider city landscape, Headspace teaches us how to see our cities differently, and how we can best adapt to our rapidly changing urban world.

    But the city's worst crisis yet (and that's saying something) has managed to do the unthinkable: turn the end of days into a laboratory for the future. Urban planners, land speculators, neo-pastoral agriculturalists, and utopian environmentalists—all have been drawn to Detroit's baroquely decaying, nothing-left-to-lose frontier. With an eye for both the darkly absurd and the radically new, Detroit-area native and Rolling Stone writer Mark Binelli has chronicled this convergence. Throughout the city's "museum of neglect"—its swaths of abandoned buildings, its miles of urban prairie—he tracks the signs of blight repurposed, from the school for pregnant teenagers to the killer ex-con turned street patroller, from the organic farming on empty lots to GM's wager on the Volt electric car and the mayor's realignment plan (the most ambitious on record) to move residents of half-empty neighborhoods into a viable, new urban center.Sharp and impassioned, Detroit City Is the Place to Be is alive with the sense of possibility that comes when a city hits rock bottom. Beyond the usual portrait of crime, poverty, and ruin, we glimpse a future Detroit that is smaller, less segregated, greener, economically diverse, and better functioning—what might just be the first post-industrial city of our new century.

    That’s where William Faulkner was living when he wrote the screenplay for To Have and Have Not; that house was designed by Neutra; over there is a Schindler; that’s where Woody Guthrie lived, where Anais Nin died, and where Thelma Todd was murdered . . .Despite the fact that one of these staircases starred in an Oscar-winning short film—Laurel and Hardy’s The Music Box, from 1932—these civic treasures have been virtually unknown to most of the city’s residents and visitors. Now, Secret Stairs puts these hidden stairways back on the map, while introducing urban hikers to exciting new “trails” all around the city of Los Angeles.

    The book offers works by some of the best architecture critics of the twentieth century including Ada Louise Huxtable, Lewis Mumford, Herbert Muschamp, Michael Sorkin, Charles Moore, Frederick Law Olmsted, and Jane Jacobs to explains some of the most successful methods with which to approach architectural criticism. Each chapter opens with a reprint of a historically significant essay (and organized by typology such as the skyscraper, the museum, and parks) discussing a specific building or urban project. The author, Alexandra Lange, then offers a close reading of that essay, as well as her own analysis through contemporary examples, to further enlighten the reader about how to write an effective piece of architectural criticism. This book, based on lessons learned from the author's courses at New York University and the School of Visual Arts, could serve as the primary text for a course on criticism for undergraduates or architecture and design majors. Architects covered include Marcel Breuer, Diller Scofidio + Renfro, Field Operations, Norman Foster, Frank Gehry, Frederick Law Olmsted, SOM, Louis Sullivan, and Frank Lloyd Wright.

    Just a couple of decades ago, we took it for granted that inner cities were the preserve of immigrants and the poor, and that suburbs were the chosen destination of those who could afford them. Today, a demographic inversion is taking place: Central cities increasingly are where the affluent want to live, while suburbs are becoming home to poorer people and those who come to America from other parts of the world. Highly educated members of the emerging millennial generation are showing a decided preference for urban life and are being joined in many places by a new class of affluent retirees. Ehrenhalt shows us how the commercial canyons of lower Manhattan are becoming residential neighborhoods, and how mass transit has revitalized inner-city communities in Chicago and Brooklyn. He explains why car-dominated cities like Phoenix and Charlotte have sought to build twenty-first-century downtowns from scratch, while sprawling postwar suburbs are seeking to attract young people with their own form of urbanized experience. The Great Inversion is an eye-opening and thoroughly engaging look at our urban society and its future.

    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

    With a diversifying economy and large numbers of both highly-skilled technical jobs in engineering and medicine and low-skilled minimum-wage jobs in construction, restaurant work, and personal services, Houston has become a magnet for the new divergent streams of immigration that are transforming America in the 21st century. And thanks to an annual systematic survey conducted over the past thirty-eight years, the ongoing changes in attitudes, beliefs, and life experiences have been measured and studied, creating a compelling data-driven map of the challenges and opportunities that are facing Houston and the rest of the country. In Prophetic City, we’ll meet some of the new Americans, including a family who moved to Houston from Mexico in the early 1980s and is still trying to find work that pays more than poverty wages. There’s a young man born to highly-educated Indian parents in an affluent Houston suburb who grows up to become a doctor in the world’s largest medical complex, as well as a white man who struggles with being prematurely pushed out of the workforce when his company downsizes. This timely and groundbreaking book tracks the progress of an American city like never before. Houston is at the center of the rapid changes that have redefined the nature of American society itself in the new century. Houston is where, for better or worse, we can see the American future emerging.

    In fact, many of us hold deeply ingrained attitudes and assumptions that work against long-term marital happiness. From renowned family therapist Dr. William J. Doherty, this book helps couples pinpoint hidden marital problems and take positive steps to stay close and connected every day. Readers learn to break free of such common traps as confusing desires with needs, applying a trade-in-the-old-model consumer mentality to one's own spouse, or becoming overtime parents instead of full-time partners. They get suggestions for creating relationship rituals that stand the test of time; from mundane to celebratory, sexy to silly. For young couples who want to hold tight to happily-ever-after, or longtime marrieds on the brink of breakup, this book shows how to fight back to restore a marriage worth saving.