Book picks similar to
Microdomination: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand by Trevor Young
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Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)
Artemis Caro - 2017
As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn:
A Brief History of Blockchain Technology
Blockchain Basics: Managing Digital Transactions
What is a Distributed Ledger?
Blockchain Beyond Bitcoin
Implications Of Blockchain: Big Data, Privacy & Personal Data
Profiting from Blockchain Technologies
Limitations & Challenges of Blockchain
The Future of Blockchain
For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
This is ALL About To Change...
Make sure you take action and join the Financial Revolution by reading this book!
The Disaster Preparedness Handbook: A Guide for Families
Arthur T. Bradley - 2011
Ninety-nine percent of the time, the world spins like a top, the skies are clear, and your refrigerator is full of good food. But the world is a volatile place-storms rage, fires burn, and diseases spread. No one is ever completely safe. Humans live as part of a very complex ecosystem that is unpredictable and merciless. Could you protect your family in the case of an emergency-domestic or global? The Disaster Preparedness Handbook will help you to establish a practical disaster plan for your entire family (covering all fourteen basic human needs) in case the unpredictable happens. Additional information is also presented for those with special needs, including the elderly and disabled, children, pregnant women, and even pets. Well-researched by an army veteran and current NASA engineer, this is the essential guide every family should have, study, and keep handy, in case the unthinkable should occur.Shelter.First Aid.Protection.With this book you can outline your survival plan.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott - 2007
It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
The Google Way: How One Company Is Revolutionizing Management as We Know It
Bernard Girard - 2006
In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.Google's culture is one of innovation. Why not make that spirit of innovation your own?
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott - 2006
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Marketplace 3.0: Rewriting the Rules of Borderless Business
Hiroshi Mikitani - 2013
And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Barefoot Running and Minimalism: Everything You Need to Know to Make the Healthy Transition to Minimalism and Barefoot Running (Runner's World Essential Guides)
Scott Douglas - 2011
By introducing a thick layer of cushioning and an elevated heel between the foot and the ground, modern running shoes alter natural running form. But modern running shoes alter form in ways that lead to injury. Therefore, getting back to a more natural running gait by running in little-to-no shoe will lead to improved form, which should lower injury rates.A key reason to run barefoot or in minimalist shoes is to allow your feet to work more naturally, free from the confines and controls of overly engineered running shoes. Unfortunately, too many runners, eager to run more naturally, have gone too far, too fast, from one extreme to the other. The realities of modern life have weakened our feet, ankles, and lower legs, and our bodies have adapted to the shoes we have worn for most of our lives; if we suddenly start running in little-to-no shoe, our bodies are not prepared for the new stresses.Runner's World Essential Guides: Barefoot Running and Minimalism provides historical context, thoughts, advice, and tips on making a healthy transition. The foremost authorities on running on the planet show you how to ease into a transition from conventional running shoes to barefoot running or minimalist shoes, starting with some simple at-home tests to see if your feet already have the strength they need to handle little-to-no shoe. You’ll learn a step-by-step process for safely moving away from doing all your running in big, bulky shoes, including guidelines on how to introduce barefoot running into your regimen.Whether you want to learn more about the barefoot craze that’s swept the nation or you want to introduce barefoot running into your training plan, this indispensable guide contains everything you need to get started!
The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
Lee Cockerell - 2013
Lee Cockerell knows that success in business – any business - depends upon winning and keeping customers.In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example:Rule #1: Customer Service Is Not a DepartmentRule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?"Rule #19: Be a Copycat Rule #25. Treat Every Customer like a RegularRule #39: Don’t Try Too HardAs simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customersChock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.
Life in Half a Second: How to Achieve Success Before It's Too Late
Matthew Michalewicz - 2013
In the grand scheme of the universe, you only have half a second to live - half a second to pursue your dreams, live fully, and succeed. You don't have a moment to lose. Truthful and hard hitting, Life in Half a Second is the first "fact-based" formula for achieving success in life and business. Proven through thousands of studies and decades of research, it presents the five doors you must walk through to achieve success in your career, business, or personal life. Gimmicks, mind tricks, fairy tales, and wishful thinking NOT INCLUDED. Just facts.
Ziglar on Selling
Zig Ziglar - 1991
He discusses: where, when, and how to find prospects;how to deal with rude, angry, and disgruntled people, why 70% of sales are made betweeen 7:00 A.M. and 1:00 P.M., and so much more.
Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
Melinda F. Emerson - 2010
Morial, President, National Urban LeagueWhether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:Month 1: Meet with potential venture capitalists Month 3: Set a one-year marketing budgetMonth 5: Select a logoMonth 9: Purchase customer relationship management softwareMonth 11: Prepare your launch day press releaseNext year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease—and this book will supply the plan.
Aging as a Spiritual Practice: A Contemplative Guide to Growing Older and Wiser
Lewis Richmond - 2012
Everything changes. For Buddhist priest and meditation teacher Lewis Richmond, this fundamental Buddhist tenet is the basis for a new inner road map that emerges in the later years, charting an understanding that can bring new possibilities, fresh beginnings, and a wealth of appreciation and gratitude for the life journey itself.In Aging as a Spiritual Practice, Richmond acknowledges the fear, anger, and sorrow many people experience when they must confront the indignities of their aging bodies and the unknowns associated with mortality. This wise, compassionate book guides readers through the four key stages of aging- such as "Lightning Strikes" (the moment we wake up to our aging)-as well as the processes of adapting to change, letting go of who we were, embracing who we are, and appreciating our unique life chapters. Unlike many philosophical works on aging, however, this one incorporates illuminating facts from scientific researchers, doctors, and psychologists, as well as contemplative practices and guided meditations on aging's various challenges and rewards. The tandem of maintaining a healthy body and healthy relationships, infused with an active spiritual life, is explored in rejuvenating detail. Breath by breath, moment by moment, Richmond's teachings inspire limitless opportunities for a joy that transcends age.
Novice to Expert: 6 Steps to Learn Anything, Increase Your Knowledge, and Master New Skills
S.J. Scott - 2017
But sometimes it's impossible to stay consistent with a new skill or habit. It's easy to fall into the trap where you focus only on learning and never get around to implementing the information. The truth is: You can learn anything... without spending lots of money... without dedicating thousands of hours to the process... and often without leaving the comfort of your home. Anyone can develop a talent with the right mix of practice, motivation, and coaching. And that's what you'll learn in
Novice to Expert
. DOWNLOAD:: Novice to Expert -- 6 Steps to Learn Anything, Increase Your Knowledge, and Master New Skills. Written by Wall Street Journal bestselling author S.J. Scott, Novice to Expert will show you how to: Set a goal to learn a new skill Fully immerse yourself in this world Meet others who share a similar passion Identify the "right things" to practice daily Master a skill so you can teach others about it Many people don't believe they can teach themselves. We live in an age of abundant information, yet there is a common myth that the only way to learn is through a formal educational environment or by hiring an expensive coach. That's why you'll discover: 6 Proven Resources to Teach Yourself a Skill The #1 Technique for Taking Actionable Notes 13 Questions to Ask Yourself Before Picking a Skill Two "Must-Have" Apps to Manage a Knowledge-Based Project 8 Steps to Deliberately Practice a New Skill 6 Habit-Learning Challenges (and How to Overcome Them) Plus... You will get access to the free download, 147 Websites to Learn Something New. Throughout Novice to Expert, you will discover how to work at a skill during your spare time so it doesn’t interfere with your busy life. The trick here is to self-educate and implement what you learn during those small pockets of time that happen throughout the day. Would You Like To Know More? Download now to learn anything and master that next skill. Scroll to the top of the page and select the Buy Now button.
Make It Happen: Live your best life
Michelle Bridges - 2016
Whether you want to get a new job, find a partner, lose weight or buy a house, she'll help you break down the barriers that block the path to reaching your goals. Michelle is a champion of change, encouraging small positive actions every day that empower you to be the best version of yourself.
'When you know what it is that you are destined to do and you start planning for it, acting on it, believing in it, living it, pursuing it with gritted-teeth, clenched-butt determination, making sacrifices for it and backing yourself all the way, your future changes. Nothing is ever the same again.'
Viral Loop
Adam L. Penenberg - 2009
Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.