Armstrong become the first person to step on the surface of another heavenly body. Perhaps no words in human history became better known than those few he uttered at that historic moment. In a penetrating exploration of American hero worship, Hansen addresses the complex legacy of the First Man, as an astronaut and an individual.

    Ad campaigns promote them as safer and greener than ordinary cars and easy to handle in bad weather. But very little about the SUV's image is accurate. They poorly protect occupants and inflict horrific damage in crashes, they guzzle gasoline and they are hard to control. Keith Bradsher has been at the forefront in reporting the calamitous safety and environmental record of SUVs, including the notorious Ford-Firestone rollover controversy. In this book he traces the checkered history of SUVs, showing how they came to be classified not as passenger cars but as light trucks, which are subject to less strict regulations on safety, gas mileage and air pollution. He makes a powerful case that these vehicles are even worse than we suspect - for their occupants, for other motorists, for pedestrians and for the planet itself. In the tradition of Unsafe at Any Speed and Fast Food Nation, Bradsher's book is a damning expose of an industry that puts us all at risk, whether we recognize it or not.

    Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive. When should – and shouldn’t – the state intervene in the workings of commercial enterprises? What does business as a whole owe back to the wider community? Is the relationship between leaders of big corporations and politicians too cosy, and, if so, what is to be done about it?At heart, The Ethical Capitalist is a plea for a new sense of moral purpose in business. If that takes hold, Julian Richer believes, we might just save capitalism from itself.

    Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

    Naval Reserve, joined the pre-commissioning crew of the Fletcher class destroyer USS Cotten. The new crew trained for the remainder of the summer and then sailed to Pearl Harbor in time to join the newly established Fifth Fleet. Under t he command of Admiral Raymond Spruance, the Fifth Fleet was given orders to invade Tarawa in the Gilbert Islands in November 1943. This offensive, along with naval battles in the Philippine Sea, the Leyte Gulf, and the invasion of Iwo Jima in February 1945, is chronicled from the perspective of a young deck officer and is integrated with the background of the larger conflict, including the politics of command. After Japan's surrender, the Cotten became a part of the Occupation Force anchored in Tokyo Bay. Robinson deftly narrates how he and his friends took advantage of their good luck and brought their roles in the war to a fitting conclusion.

    The Perfection Point is ideal for sports fans interested in the scientific basis of athletic excellence and a fascinating read for science fans interested in the physics of sports.

    And then he shows us how to go about that seemingly impossible mission in eight (sort of easy) steps. For example, Aquarius, the proposed second step, describes how building floating colonies in tropical waters - using simple engineering and natural aquaculture to reverse the greenhouse effect and end world hunger - will both halt the decline of the planet and prepare us psychologically for the break with Earth. Although the plan sounds far-fetched, Savage explains every detail, from how to build the Ocean Thermal Energy Converters at the heart of this scheme to why cultivating algae will provide an abundant protein source and rid us of the dangerously high carbon monoxide levels that threaten life on the planet. Savage not only transforms an enormously complicated plan into compelling reading, he also makes appealing the prospect of our life in space. The best parts of life on Earth can come with us to outer space, he claims, and he paints a picture of lunar ecospheres, domed and living preserves of our communities on Earth. Our life in space will not be the barren or bleakly technical existence that we have been led to believe. We will re-create all the beauty and diversity that we had on Earth.

    Schwartz, Ph.D., there is compelling scientific evidence that we no longer have to accept God on faith alone. Through a multidisciplinary approach, Harvard University-educated Dr. Schwartz blends psychology, quantum physics, and mathematics to examine the science of spirit. Faith and science are not mutually exclusive, and a better understanding of their relationship can lead us to recognize how God operates in everything.Trained in the scientific method as an "open-minded skeptic," Dr. Schwartz was taught how to raise questions, turn them into hypotheses, and design experiments to test them. He was not trained to consider the nature of God. And yet, his scientific research led him directly to the discovery of God's existence in intelligent evolution and everyday life.Scientifically rigorous and spiritually reassuring, this eye-opening book is a wake-up call for anyone who wonders about life's true meaning and who longs to believe in the existence of a universal intelligence.

    At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.”Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.

    Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: In ancient translations of the Bible, the 'apple' consumed by Eve is actually a banana (it makes sense, doesn't it?). Entire Central American nations have been said to rise and fall over the banana. But the biggest mystery about the banana today is whether it will survive. A seedless fruit with a unique reproductive system, every banana is a genetic duplicate of the next, and therefore susceptible to the same blights. Today's yellow banana, the Cavendish, is increasingly threatened by such a blight -- and there's no cure in sight. Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist) -- ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world's most beloved fruit.

    “It does not seem to be much use being anything else.”Have you ever wanted to deliver the ultimate Churchillian wisecrack? Give sound advice to a peer on how to deal with life’s problems? Or contribute to a heated discussion on international politics? The Smart Words and Wicked Wit of Winston Churchill is the perfect pocket book to carry around in your arsenal as you laugh at Churchill’s devious brand of smarts and learn from his political and humanist outlook on life during the turmoil of the Second World War. Discover what he had to say about domestic politics, war and peace, power, struggles and strife, education, philosophy, and some of the biggest names of his time, including himself.Beautifully designed and curated, this entertaining collection compiles the wisest and wittiest Churchill quotations that speak of the politician’s enduring legacy in contemporary pop culture. Full of savvy and wisdoms, The Smart Words and Wicked Wit of Winston Churchill is sure to delight devoted fans of history and casual readers alike.

    • Assess for yourself the stunning visual evidence presented in some 200 photographs. • Examine previously unpublished testimony from expert informants. • Discover new research undertaken by von Däniken after the opening up of previously inaccessible regions, such as the jungle city “Buritaca 200” in Colombia.

    Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a powerful, almost irrefutable case regarding the future direction of the markets. He then details a new approach to investing that will allow you to adjust to the new reality of investing. You'll consider options beyond traditional stock portfolios as you learn to choose between the stable and secure investments that will enable you to profit in turbulent markets. Buy your copy of this must-read investment roadmap today.